Podcasts by Advertising Specialty Institute

Advertising Specialty Institute

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.

Further podcasts by ASI

Podcast on the topic Wirtschaft

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Advertising Specialty Institute
Leveraging Opportunities During COVID from 2022-02-16T15:51:37

Rich Corvalan at Zing Manufacturing in Phoenix discusses the company’s big year in 2021, including an industry-exclusive contract with retail drinkware brand S’well.

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Advertising Specialty Institute
Tips for Creating Great Content from 2022-02-11T19:56:11

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll picks the brain of Jeff Anderton, SnugZ USA's director of content, about how much effort goes into the creation of his videos, social...

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Advertising Specialty Institute
Distributor Tips & Tricks: Time-Saving Apparel Sales Shortcuts from 2022-02-10T19:51:13

We all wish there were more hours in the day. Thankfully for distributors, there can be … if you take advantage of time-saving tools and tricks that make apparel sales easier. Today we’re joined by...

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Advertising Specialty Institute
First Look: ASI’s Ad Impressions Study from 2022-02-10T13:15:42

In this episode of Promo Insiders, Editor-in-Chief C.J. Mittica and Research Director Nate Kucsma discuss which promo products are most influential across the U.S., show how men and women differ an...

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Advertising Specialty Institute
I’m New, Now What? Tips for Social Media Newbies from 2022-02-03T19:57:28

Paola Granados of Anypromo dishes lessons she’s learned after six months in the promo industry.

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Advertising Specialty Institute
Strategies for Overcoming Omicron-Driven Worker Absences from 2022-02-02T13:32:43

Matt Hare and Josh Diamond, two health and safety leaders at Hit Promotional Products, share best practices for navigating workers being out sick in high numbers during the latest COVID surge – and...

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Advertising Specialty Institute
Rock On! A Promo Item Made for the Digital Age from 2022-01-28T18:06:45

Lisa Gavoni of Brand O’ Guitar talks about the impact social media has had on her business.

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Advertising Specialty Institute
Contending With COVID Uncertainty from 2022-01-26T15:33:50

Licensed psychologist Dr. Melissa Whitson offers her expertise on coping with long-term pandemic stress and modeling emotional intelligence for others.

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Advertising Specialty Institute
Social Media Lessons from the Entertainment Industry from 2022-01-21T15:03:41

Mike Ross, Proforma's new social media and PR specialist, spent a decade in the entertainment industry, most recently as a manager of the reigning Stanley Cup Champion Tampa Bay Lightning's communi...

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Advertising Specialty Institute
The Importance of Diversity from 2022-01-19T17:24:04

Promo expert and author Darryl Jenkins explains how embracing diversity can deepen relationships, promote personal growth and improve company performance.

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Advertising Specialty Institute
Behind the Deal: Insights Into SnugZ USA’s Acquisition of Sweda from 2022-01-07T14:39:48

Brandon Mackay of SnugZ USA and Jim Hagan of Sweda discuss SnugZ’s acquisition of Sweda and what it means for the companies – and the industry – going forward.

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Advertising Specialty Institute
Create Connections & Commerce With Promo Products from 2022-01-05T15:01:08

Sales and persuasion expert Carolyn Strauss, who is speaking at ASI Shows this year, serves up strategies for success.

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Advertising Specialty Institute
Generate Creative Content and Build Your Brand from 2021-12-22T16:39:28

Content marketing is vital for businesses, especially in the pandemic era when so many eyeballs are glued to social media for entertainment and education. “This is where people are looking for info...

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Advertising Specialty Institute
Becoming a Digital Thought Leader from 2021-12-15T16:00:53

Dawn Raquel Jensen, founder of Virtual Options and an education speaker at the upcoming 2022 ASI Shows, discusses establishing digital authority and thought leadership over social media and shares ...

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Advertising Specialty Institute
Trends in Sustainable Fashion from 2021-12-08T20:49:59

Dr. Noshua Watson, founder of Interwoven Impact, a social impact analytics consultancy for content companies, shares strategies for promo companies that want to make their swag more sustainable.

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Advertising Specialty Institute
How to Get Over Your Fears and Be a Content Creator from 2021-12-06T15:20:40

In this episode of the Social Angle podcast, ASI Media's Vinnie Driscoll is joined by aspiring author and motivational influencer Samantha Demers to discuss how you can take the leap from being an ...

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Advertising Specialty Institute
A Chat With SanMar’s New VP of Sales from 2021-12-01T15:38:17

Steve Cuthbert, previously a vice president of sales at The North Face, shares insights on everything from trends to leadership.

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Advertising Specialty Institute
NFTs and the Promo Products Industry from 2021-11-24T18:18:21

In this special edition of Promo Insiders, ASI Media's Vinnie Driscoll discusses NFTs with three promo pros who have their fingers on the pulse of this digital tech: Lisa Fosdick, Meg Erber, and Je...

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Advertising Specialty Institute
Keeping the Faith With Lynka’s John Lynch (With an Assist From Bon Jovi) from 2021-11-23T15:32:05

ASI Media’s Michele Bell talks to Jersey native and Poland-based Lynka President John Lynch on the ups & downs of getting his first novel (a thriller topping the charts in Poland) published and his...

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Advertising Specialty Institute
Wacky Treats and Things to be Thankful for from 2021-11-18T13:25:10

It’s the most wonderful time of the year. That’s right, ASI Media Editors Theresa Hegel and Sara Lavenduski are once again pre-gaming Thanksgiving, sampling a veritable cornucopia of odd flavor com...

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Advertising Specialty Institute
Viral TikTok Video Helps Company Get Noticed from 2021-11-11T15:16:53

ASI Media's Vinnie Driscoll talks with Erin Reilly and Logan Oh of Pop! Promos about a viral TikTok video Logan created to help drive interest in open positions at the company. The video, which qui...

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Advertising Specialty Institute
Preparing Your Business for the Exit Phase from 2021-11-10T20:10:33

In this episode of Promo Insiders, ASI Media Executive Editor Sara Lavenduski speaks with valuation expert Dave Bookbinder, managing director at B. Riley Financial, about creating an exit plan and ...

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Advertising Specialty Institute
Exploring the Promo Items Gen Z Craves from 2021-11-05T16:16:42

In this episode of Promo Insiders, Theresa Hegel, executive editor of digital content, chats with Trey Reed, an editorial intern with ASI Media, about the hottest promo trends he’s seeing on campus...

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Advertising Specialty Institute
Facebook in Crisis: What’s Next for the Social Media Giant? from 2021-11-03T19:16:33

The Facebook Papers. Allegations of knowingly hosting hate speech and illegal activity. A high-profile rebrand.

Facebook is under fire and and facing a firestorm of PR. What does this mea...

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Advertising Specialty Institute
Fashionable Fleece: Top Trends to Watch for Winter Wearables from 2021-11-03T12:43:47

It’s officially hoodie season, so now’s the time to plan your sales for everyone’s favorite type of soft and cozy outerwear. Yup, we’re talking about fleece. Today we’re joined by Eric Simsolo, VP ...

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Advertising Specialty Institute
Holiday Corporate Gift Sets: Seasonal Tips to End Q4 Strong from 2021-10-28T12:09:39

The end-of-year holiday rush is in full swing. Make sure you know the top trends and in-demand branding ideas to make your gift and incentive orders stand out this year. Today we’re speaking with R...

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Advertising Specialty Institute
Releasing the Kraken from 2021-10-27T13:31:11

How was the Seattle Kraken brand created and how is branded merchandise being used to support the NHL’s newest team? Co-owner Jay Deutsch, also founder/CEO of Top 40 distributor BDA, explains here.

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Advertising Specialty Institute
How to Use Twitter for Business from 2021-10-25T13:49

In this special edition of the Social Angle podcast, adapted from an ASI Media #PromoSpace discussion held on Twitter Spaces, ASI’s Digital Content Director Vinnie Driscoll picks the brain of Twitt...

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Advertising Specialty Institute
Surviving the Q4 Supply Chain Storm from 2021-10-22T00:44:36

ASI Media’s Christopher Ruvo delves into the supply chain crisis facing promo and explains how distributors can best navigate it.

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Advertising Specialty Institute
2022 Success Trends: Service Selling to Win Big in the New Year from 2021-10-21T14:28:06

The year is winding down and 2022 will be here before you know it. Now’s the time to think ahead and start planning for the new year. To help you out, today we’re speaking with Rob Watson, Chief Ex...

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Advertising Specialty Institute
4 Social Audio Platforms Promo Pros Need To Know from 2021-10-19T20:50:58

Social audio or audio-based is taking the world of content creators by storm. Don’t want to spend money on booking a conference room? Host a room on Clubhouse! Don’t feel like brushing your hair? T...

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Advertising Specialty Institute
Running a Woman-Owned, Minority-Owned Business from 2021-10-18T18:13:38

In this episode of Promo Insiders, Senior Writer John Corrigan learns Fremont, CA-based Fossa Apparel’s origin story from Michelle Chen, current owner and sales director. She also discusses the cha...

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Advertising Specialty Institute
Choosing Positivity Amid Adversity from 2021-10-13T14:06:52

Maria Brady of Marakae Marketing shares important lessons she learned during a recent health journey.

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Advertising Specialty Institute
Protecting Your Mental Health on Social Media from 2021-10-07T13:28:55

The positive aspects of social media are well documented – connectivity, networking, education and learning – but the negative aspects of it can be debilitating. In this Social Angle podcast, ASI M...

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Advertising Specialty Institute
Autumn, Halloween Bring Promo Opportunities from 2021-10-06T19:13:21

ASI Media staffers share their fall faves and give a few tips on how to capitalize on the season of sweets.

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Advertising Specialty Institute
Canada Heading Into Q4 from 2021-10-01T16:11:12

Canadian promo pros share their insights on current opportunities and challenges as the country reopens, and what they expect for Q4.

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Advertising Specialty Institute
Previewing the Power Summit from 2021-09-29T14:58:56

In this Promo Insiders podcast hosted by ASI Media Digital News Director Christopher Ruvo, ASI executives Andy Cohen and Michele Bell offer insights into what will make the 2021 Power Summit a can’...

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Advertising Specialty Institute
Product Innovation, Multicultural Marketing With Richard Montañez from 2021-09-27T17:13:02

In this episode of Promo Insiders, ASI Media Executive Editor Sara Lavenduski speaks with Richard Montañez, the former vice president of multicultural sales and marketing at PepsiCo North America, ...

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Advertising Specialty Institute
Swag.com’s Jeremy Parker & Josh Orbach: The Great Disruptors from 2021-09-24T18:41:20

Swag.com founders Jeremy Parker and Josh Orbach are two millennials who got their start selling T-shirts, had an assist from Mark Cuban (of all people) and decided that the future of the promo indu...

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Advertising Specialty Institute
Cultivating a Family Business from 2021-09-22T13:03:40

In this episode of Promo Insiders, Senior Writer John Corrigan talks with Sandtricia Strickland, president of Essential Creations Chicago, about overcoming 2020, her success thus far in 2021 and ho...

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Advertising Specialty Institute
Expert Tips on How to Distribute Your Podcast from 2021-09-20T14:06:15

If you have a great podcast but have no idea how to get it out there, then this is the Social Angle podcast you've been waiting for! ASI Media's Vinnie Driscoll talks to multi-talented audio specia...

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Advertising Specialty Institute
Onboarding Gen Z During Remote Work from 2021-09-15T15:33:54

Two Gen Z sales reps discuss training during the pandemic and why they’re looking forward to a communal office.

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Advertising Specialty Institute
Importance of Social Media Security from 2021-09-13T19:14:33

ASI Media's Vinnie Driscoll talks with Starline's Jon Norris, a former Tech Executive of the Year, about the importance of social media security in this Social Angle podcast.

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Advertising Specialty Institute
Build Relationships With Digital Marketing from 2021-09-08T16:26:47

In this episode of Promo Insiders, Theresa Hegel, executive editor of digital content, talks with Christina Ross, president of Silver Frog Marketing, about how to build relationships through digita...

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Advertising Specialty Institute
How to Keep Your Brand Relevant During Change from 2021-09-07T14:42:45

ASI Media's Vinnie Driscoll talks with brand industry expert Allen Adamson about how businesses can recognize when it's time for a change, and how to stay relevant while evolving.

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Advertising Specialty Institute
Promo’s Supply Chain in Q4 & Beyond from 2021-09-01T15:33:23

alphabroder’s Andrea Routzahn, a global sourcing ace with some 30 years of experience, offers can’t-miss insights about everything from inventory shortfalls to pricing impacts.

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Advertising Specialty Institute
Plan Now for 2021 Holiday Sales: Top Apparel Picks & Trends from 2021-08-31T14:13:13

The end of the year will be here before you know it, which means now’s the time to shore up end-of-year orders. Find out all of the sales tips and retail trends you need to know to plan ahead for t...

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Advertising Specialty Institute
Grab End-Buyer Attention With Nostalgia from 2021-08-30T17:21:01

In this episode of The Social Angle, ASI Media's Social Media Manager Melissa Newman joins Content Creator Jade Buchanan for a chat about all-things nostalgia. They discuss which big brands are hon...

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Advertising Specialty Institute
A Candid Conversation On Canadian Promo from 2021-08-26T13:07:39

In this special edition of Promo Insiders, Digital Content Director Vin Driscoll hosts a Twitter Space with Sara Lavenduski, executive editor of digital content for ASI Media, and Kate Plummer, vic...

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Advertising Specialty Institute
Planning for Potential Return of PPE from 2021-08-25T13:16:50

In this episode of Promo Insiders, Senior Writer John Corrigan talks with the CEO of Beverly, MA-based Boost Promotions (asi/142942) about preparing for the return of PPE in the promotional product...

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Advertising Specialty Institute
The Power of Nostalgia in Marketing from 2021-08-23T17:48:59

In the latest Social Angle podcast, ASI Media's Vinnie Driscoll chats with PromoShop's Kris Robinson for a lively discussion about the power of nostalgia marketing and the important role social med...

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Advertising Specialty Institute
ASI Chicago Recap and Social Media For Live Events from 2021-08-20T12:18:47

While social media professionals continue to fight perceptions that social media is “easy” or a job that you can delegate to an intern, ASI Media’s Melissa Newman and Vin Driscoll sit down to discu...

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Advertising Specialty Institute
Promo and Lifestyle Content from 2021-08-17T19:51

Meet Sarah Whitaker, the owner and client success manager at Williams Advertising and Branded by Williams. Whitaker is a master at creating lifestyle content for social media that’s engaging, showc...

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Advertising Specialty Institute
Spilling the Tea on Next Level Apparel’s Eco-Friendly Tees from 2021-08-16T16:52:20

Next Level Apparel needs no introduction as one of the leaders in promo apparel trends and fashion … but did you know they’re a leader in sustainable manufacturing and eco-friendly apparel as well?...

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Advertising Specialty Institute
The Ins and Outs of Brand Stunts from 2021-08-11T12:40:40

In this episode of Promo Insiders, Sara Lavenduski, ASI Media’s executive editor of digital content, speaks with Margo Kahnrose, chief marketing officer of commerce intelligence platform Skai, abou...

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Advertising Specialty Institute
Why Sustainability Matters from 2021-08-09T15:29:31

In the latest Social Angle podcast, ASI Media's Vinnie Driscoll talks with Kelly Brown, of Green Giftz, about how well-designed and eco-friendly merchandise can result in less waste and more brand ...

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Advertising Specialty Institute
First Impressions of the Promo Industry from 2021-08-04T14:30:05

In this episode of Promo Insiders, Theresa Hegel, ASI Media’s executive editor of digital content, chats with Roderick and Mark about the lasting impression that promo makes and what surprised them...

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Advertising Specialty Institute
Social Selling on LinkedIn from 2021-08-03T17:09:11

In this episode of the Social Angle podcast, Jay Busselle and Jessica Gibbons-Rauch chat with ASI Media’s Melissa Newman to talk all-things social selling, LinkedIn marketing tactics, and even give...

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Advertising Specialty Institute
Weighing the Pros and Cons of the NIL Ruling from 2021-07-29T13:19:22

In this episode of the Promo Insiders podcast, Senior Writer John Corrigan speaks with Steve Flaughers, owner of Proforma 3rd Degree Marketing, about his concerns, including the licensing challenges.

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Advertising Specialty Institute
Vantage, Lynka Execs Discuss Acquisition from 2021-07-27T16:58:30

Top 40 supplier Vantage Apparel (asi/93390) recently acquired Lynka, the leading full-service European corporate apparel supplier. Vantage CEO Ira Neaman and Lynka founder and shareholder John Lync...

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Advertising Specialty Institute
How to Create Great Content from 2021-07-27T13:40:19

In this episode of the Social Angle podcast, ASI Media’s Melissa Newman chats virtually with Kirby Hasseman, owner of Hasseman Marketing & Communications, about his content marketing empire, a kism...

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Advertising Specialty Institute
State of the Industry 2021 Report from 2021-07-21T13:25:03

In a year with wildly unpredictable results, the Counselor team discusses the most surprising findings from our SOI issue.

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Advertising Specialty Institute
Social Media and the Cannabis Market from 2021-07-20T12:41:08

ASI Media's Melissa Newman talks with Ryan Tickle of Cannabis Promotions about how he approaches marketing a product as controversial and divisive as cannabis.

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Advertising Specialty Institute
The Benefits of Twitter Spaces from 2021-07-09T13:29:39

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll talks to Michelle Garrett, PR consultant and freelance writer, about how to use Spaces for your business. Garrett, who’s been on Twit...

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Advertising Specialty Institute
Counselor’s 2021 Person of the Year: Jonathan Isaacson from 2021-07-08T21:35:47

In this discussion, ASI Media Digital News Director Christopher Ruvo talks with Jonathan Isaacson, Gemline's CEO/Chairman, about his efforts and achievements during the pandemic. It’s a story of pe...

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Advertising Specialty Institute
Distributor Entrepreneurs of the Year: Menda Wright and Ann Vidro from 2021-07-08T21:35:03

In this Promo Insiders podcast, Executive Editor Theresa Hegel talks with Menda Wright and Ann Vidro – Counselor’s 2021 Distributor Entrepreneurs of the Year and the high-energy team behind Creativ...

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Advertising Specialty Institute
Lifetime Achievement: Steve Levschuk from 2021-07-08T21:34:43

The Canadian industry veteran looks ahead to business after COVID.

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Advertising Specialty Institute
Counselor Woman of Distinction: Sandy Gonzalez from 2021-07-08T21:25:43

The 2021 Woman of Distinction discusses her start in the industry and the path forward after COVID.

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Advertising Specialty Institute
Counselor’s 2021 International Persons of the Year: Matt Franks & Miles Lovegrove of Fluid Branding from 2021-07-08T21:25:35

In this episode of Promo Insiders, Michele Bell, ASI’s vice president of Editorial, Education & Special Events talks to Matt Franks and Miles Lovegrove, co-owners of UK-based distributor Fluid Bran...

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Advertising Specialty Institute
Lessons Learned From a Life in Promo from 2021-07-07T20:25:23

Walter Hill Jr. talks about his new book Think Red Flags and shares his approach to entrepreneurship.

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Advertising Specialty Institute
Importance of Content, Storytelling and Identity from 2021-07-06T13:46:02

In this episode of The Social Angle podcast, Bobby Lehew, of commonsku, shares his thoughts on content, storytelling and identity through his own origin story as a promotional products professional...

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Advertising Specialty Institute
Behind the Scenes of #PromointheWild from 2021-06-30T15:08:23

In this Promo Insiders podcast, Senior Writer John Corrigan talks with ASI Social Media Manager Melissa Newman about what to expect this year for Promo in the Wild, the benefits of running a social...

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Advertising Specialty Institute
Building a Strong Personal Brand on Social Media from 2021-06-25T16:34:59

Now more than ever, having a strong personal brand can help you build your business. In this informative Social Angle podcast, ASI Media's Vinnie Driscoll talks with Digital Marketing Strategist Su...

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Advertising Specialty Institute
Achieving High-Performance Sales Goals from 2021-06-23T12:54:25

Here’s a sign that we’re getting back to normalcy – Dan Thurmon is coming to ASI Chicago.

An ASI Show favorite, the president of Motivation Works will be once again dazzling on stage on J...

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Advertising Specialty Institute
How to Use Youtube for Your Business from 2021-06-22T16:12:59

If you produce any video for your business you should be storing them in the social media platform YouTube. If not, you could be losing out on some valuable discoverability.

Find out more...

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Advertising Specialty Institute
The Return to the Office from 2021-06-16T13:32:36

Theresa Hegel and Sara Lavenduski discuss rising tensions between employers looking to open their doors and employees who want to remain remote.

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Advertising Specialty Institute
Pandemic, Pivoting and Game Night: A Promo Distributor's Story from 2021-06-11T16:19:17

Wendy Ferber and Andy Nadel, the husband-and-wife team behind Pride Products, made a crucial pivot during the pandemic that led to a new business opportunity called ConnectRship. Based on a love of...

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Advertising Specialty Institute
Winning Strategies for Fully Customized Products from 2021-06-09T16:28:55

In this episode of Promo Insiders, Theresa Hegel, executive editor of digital content at ASI, chats with CEO Jeffrey Mayer and Jordan Scaduto, executive vice president of LBU, about the ins and out...

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Advertising Specialty Institute
Pivoting Your Social Media Marketing Strategy from 2021-06-07T18:11:50

In this episode of The Social Angle, ASI Media's Vinnie Driscoll and Melissa Newman dissect a recent Twitter thread from Jayde Powell, head of social and community at Drink Sunwink, who shared acti...

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Advertising Specialty Institute
Preparing for the Return of Live Events from 2021-06-02T14:57:52

Warming weather and states reopening are factors paving the way for the return of live events across the country – both within the promotional products industry and other industries. ASI Chicago re...

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Advertising Specialty Institute
How to Grow Your Small Business with Social Media and Podcasts from 2021-06-01T14:11:01

Swire Ho knows how to maximize his time.

The director of sales & marketing at Garuda Promo and Branding Solutions has been able to successfully grow his small business with social media an...

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Advertising Specialty Institute
Predicting the Future of Virtual Trade Shows from 2021-05-26T10:20:31

As vaccination spreads and restrictions are lifted throughout the United States, businesses are returning to normalcy with large, in-person gatherings. ASI is helping lead the way with redesigned h...

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Advertising Specialty Institute
The Early Days of Promo and Social Media from 2021-05-24T13:55:09

In the latest episode of The Social Angle podcast, ASI Media's Vinnie Driscoll and Dana Zezzo, of American Solutions for Business, fire up the DeLorean and take a trip back in time to talk about wh...

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Advertising Specialty Institute
HALO Debuts New Brand Identity from 2021-05-18T19:41:55

Two executives at the Top 40 firm discuss how the energized brand encapsulates – and builds on – HALO’s unique value proposition.

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Advertising Specialty Institute
The Power of Moment Merch from 2021-05-14T17:50:58

You've probably heard the term moment merch, but why is it powerful and how can you capitalize on it in the promo space? We've got all the answers!

In this fun and engaging Social Angle po...

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Advertising Specialty Institute
Financial Essentials for Small Business from 2021-05-12T15:53:40

In this episode of Promo Insiders, Executive Editor Sara Lavenduski speaks with Barry Moltz, a small business expert, speaker and author, about best practices for monitoring finances and how to est...

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Advertising Specialty Institute
Growth Marketing Strategies from 2021-05-11T11:21:13

In this short and sweet episode, ASI's Melissa Newman is joined by Nadine De Jesus, inbound marketing specialist at Modern Driven Media, to talk about growth marketing strategies. Nadine shares the...

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Advertising Specialty Institute
Supply Chain Upheaval and the Promo Products Industry from 2021-05-05T13:25:32

Supplier Jeffrey Nanus shares key insights on the issues that are causing inventory problems and rising prices, and why he believes the challenges are navigable.

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Advertising Specialty Institute
Cultivating Community on Social Media from 2021-05-04T12:20:45

There are a plethora of choices when it comes to social media networks, but what happens when none of them provide the experience or community you’re looking for? You create your own. Well, at leas...

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Advertising Specialty Institute
How To Nuture Hope from 2021-04-28T13:56:38

How To Nuture Hope by ASI

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Advertising Specialty Institute
Spring & Summer Wearables - How to Decorate Top Products from 2021-04-26T19:59:19

The weather is getting warmer, so now’s the time to start thinking about summer promo orders. Today’s guest, Rachel Corey, promo fulfillment manager of STAHLS’ has all the info you need to secure o...

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Advertising Specialty Institute
How to Get Started with Podcasting from 2021-04-23T10:22:11

If you're interested in podcasting but don't know where to start, these tips are for you!

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Advertising Specialty Institute
Diplomacy & Promo: Industry Veteran Receives Global Leadership Award from 2021-04-21T10:44:13

An industry veteran talks about her years in the industry and experience as a citizen diplomat in Philadelphia.

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Advertising Specialty Institute
Optimizing Your LinkedIn Profile from 2021-04-20T09:42:29

In this short episode of the Social Angle, Melissa Newman is joined by ASI Employment Manager, Shelby Kay, to discuss smart strategies for optimizing your LinkedIn profile. She shares her top tips ...

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Advertising Specialty Institute
Podcast: Sales Training: What Sueded Fabric Is & How to Sell It from 2021-04-15T20:01:16

Pop quiz: Do you know what sueded fabric is? While it sometimes might feel like there’s nothing new to see in the world of promo apparel fabrics, Next Level Apparel is proving that’s simply not the...

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Advertising Specialty Institute
Small Businesses During the Pandemic from 2021-04-14T19:18:43

Smaller firms have been hit harder than the rest of the promo industry; ASI editors explore the issue and how distributors are coping.

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Advertising Specialty Institute
How to Use Influencer Marketing to Build Buzz for Your Brand from 2021-04-08T20:29:32

Bill Petrie very likely has a screw loose. How else can you explain starting a business smack dab in the middle of a pandemic?

But that’s exactly what he and co-owner Kelsey Cunningham did...

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Advertising Specialty Institute
Overture Promotions on the Ascent from 2021-04-07T14:17:22

Lou Weisbach and Jo Gilley discuss their plans for making the Top 40 distributor an international branding agency powerhouse.

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Advertising Specialty Institute
The Importance of Social Media Analytics and Social Listening from 2021-04-06T16:33:50

Incorporating social media listening and monitoring tactics in your strategy is the key to harnessing better insights about your customers, your brand, and products/services. Each platform provides...

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Advertising Specialty Institute
Digital Rewards Are Hotter Than Ever from 2021-03-26T13:01:15

Brian Duran of MediaTree Rewards discusses the supplier’s explosive growth during the pandemic.

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Advertising Specialty Institute
Best Practices for Fulfillment Services from 2021-03-24T16:17:41

In this episode of Promo Insiders, Mitch Silver, vice president of marketing and sales at Printable Promotions (asi/299458) in Chicago, talks with ASI Executive Editor Sara Lavenduski about what he...

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Advertising Specialty Institute
How To Leverage Employees As Brand Ambassadors from 2021-03-23T18:22:17

A great customer can become one of your strongest advocates, but if you play your cards right so can your employees.

In this fun and educational Social Angle podcast, Melissa Newman talks ...

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Advertising Specialty Institute
Pitfalls of Running a Social Media Contest from 2021-03-19T13:38:25

Thinking about running a contest for your business, and maybe even hosting it on your social media platforms? Do yourself a favor and do your research.

In this informative and eye-opening ...

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Advertising Specialty Institute
Reflections, Predictions After a Year in a Pandemic from 2021-03-17T11:57:06

COVID-19 was declared a pandemic by the World Health Organization on March 11, 2020. The last year has upended the way we work, do business and socialize, but will any of those changes stick when t...

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Advertising Specialty Institute
YouTube and the Future of Promo Sales from 2021-03-15T10:37:25

In this episode of The Social Angle, Melissa Newman sits down with Nick Lateur, of HPG Brands, to give you a behind-the-scenes look at his process for creating fun and engaging video content on a d...

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Advertising Specialty Institute
How Promo Distributors Can Increase Sales With Digital Marketing Services from 2021-03-10T11:22:32

Demand for digital marketing services is rising and promotional products distributors are in a unique position to capitalize on it.

How? By starting to offer such services to clients. Listen

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How I Got My Biggest Client Ever with Facebook Live from 2021-03-05T11:45:40

At the urging of her speaking coach, Jamie Young -- the founder of WA-based Uptown Screen Printing (asi/184812) -- went on Facebook Live for the first time. Just a few days later she picked up her ...

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Predictions for the ASI Promo Insanity Product Contest from 2021-03-03T11:14:18

Business been tough? Winter blues got you down? Well, it’s time to break out of this funk and have some fun. How? With our new ASI Promo Insanity contest.

Our goal is to crown people’s fav...

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2021 Promo Print to Order Trends from 2021-03-01T22:12:29

End-buyers aren’t only looking for new and exciting promo products this year: they’re looking for new and exciting decoration methods too. Today we’re sitting down with Rachel Corey, promo fulfillm...

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How to Stay Relevant on Social Media with Pop Culture from 2021-02-26T17:01:36

Anyone can post content on social media, but how do you make it pop? Taylor Borst of American Solutions for Business knows!

In this fun Social Angle podcast, Taylor – who likes to infuse p...

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Self-Care Tips After a Year of COVID from 2021-02-24T12:27:29

Wellness expert Martha Munroe shares her suggestions for a much-needed reset.

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How Social Media Marketing Can Help Non-Profits from 2021-02-19T20:02:14

In this Social Angle podcast, Vinnie Driscoll and Melissa Newman talk to Danny Rosin of Brand Fuel about how he uses social media to help get the word out about fundraising for nonprofits.

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Promo’s PTO Crisis from 2021-02-16T21:16:57

One of the biggest issues facing the promo industry during the COVID-19 pandemic is the overabundance of paid time off. We all needed an escape in 2020, but with government-imposed lockdowns and tr...

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How to Improve Engagement on Social Media from 2021-02-12T19:40:18

How can you build an authentic online presence and cultivate consistent engagement with your followers? Charity Gibson, national accounts coordinator at supplier Peerless Umbrella, certainly knows!...

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2021 Decoration Trends: What’s Changed & What You Need to Know from 2021-02-12T11:55:34

It would be an understatement to say that a lot has changed in our industry since last year. While many distributors are aware of changes like the rise of PPE products, not as many are caught up on...

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How to Inspire Your Clients With Inspired Dye from 2021-02-12T11:42:29

After one of the most challenging years on record for the promo industry, distributors are looking for fresh ideas to excite and inspire clients for the year ahead. To that end, today we’re speakin...

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Share the Love With Clients, Co-Workers from 2021-02-10T14:10:18

Valentine’s Day is coming up. How are you showing appreciation to your best clients and unstoppable staff? In this Facebook Live, ASI editorial staff Theresa Hegel, Sara Lavenduski and Melissa Newm...

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Better Together: 4 Reasons Why Community is Crucial for Distributor Success from 2021-02-09T17:39:36

It’s no secret that this year has been filled with challenges for distributors. While things are expected to improve, it’s important to understand what obstacles you face so you can not only surviv...

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Benefits of Hiring an Agency for Your Social Media Marketing from 2021-02-08T12:44:27

In this fun and informative episode of The Social Angle podcast, Melissa Newman talks to ASI's Rick Angeloni about hiring an agency for your social media marketing. What are the benefits and how do...

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What To Do When An Order Goes Wrong from 2021-02-02T21:53:06

Promo pro Steven C. Peeke shares can’t-miss strategies for handling order debacles based on his experience with a $39,000 campaign that presented major challenges.

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Social Media and the Customer Journey from 2021-02-01T11:37:36

ASI's Vinnie Driscoll and Melissa Newman talk to Callie Rojewski, a marketing and brand strategist, about the customer journey: what it is, why it's important to your business, and the role social ...

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Sending Words of Encouragement During COVID from 2021-01-29T16:47:04

Kevin Quinn of Boundless talks about the daily emails of encouragement he's sent to colleagues since the beginning of the pandemic.

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Opening a Business During the Pandemic from 2021-01-28T13:19:12

Ohio-based screen printer Brian Baxter opened a brick-and-mortar location last summer. In this podcast, he talks about some of the challenges he faced.

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The Basics of Clubhouse, the Hot New Social Media Platform from 2021-01-22T16:33:06

In this quick-hit Social Angle podcast, ASI's Vinnie Driscoll and Melissa Newman discuss the hottest new social media platform Clubhouse. What are the features, benefits and potential drawbacks of ...

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Speaking with the 2021 Distributor Salesperson of the Year from 2021-01-22T14:22:07

In this episode of Promo Insiders, Executive Editor Sara Lavenduski speaks with the 2021 Distributor Salesperson of the Year, Brett Marz of BAMKO.

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Crush Q1: Turn the Quarter into a Win for Your Promo Business from 2021-01-20T17:55:23

The first quarter of 2021 is jangling the nerves of many distributors in the promotional products industry. And not without reason: The fourth quarter holiday sales surge is over, while the monumen...

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Using Social Media to Improve SEO from 2021-01-18T11:50:39

In this fun and informative episode of the Social Angle, Search Engine Optimization Team Lead Nick Morales speaks with Melissa Newman about improving SEO using social media and demystifies it for o...

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Getting Noticed and Being Visible from 2021-01-13T13:01:40

At the end of 2019, Jamie Young made a long-term investment that immediately paid off.

The founder of Battle Ground, WA-based Uptown Screen Printing (asi/184812) hired a speaking coach. I...

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The Future of Events and Trade Shows from 2021-01-08T19:10:14

It's no surprise the effect COVID has had on the events and trade show markets. Concerts, conferences and large gatherings have either been put on hold indefinitely or moved into a virtual environm...

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How to Turn 2021 Into a Success for Your Promo Business from 2021-01-07T16:13:08

Despite the countless business challenges spawned by the COVID-19 pandemic, some highly adaptable distributors and suppliers had record years for sales and growth in 2020.

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The Power of Personalization from 2020-12-23T14:58:16

Personalization in marketing isn't new, but it’s definitely a top trend for 2021. Consumers face a flood of marketing messages daily and using personalization helps cut through the noise to grab th...

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Social Media Trends for 2021 - Adrian Molina from 2020-12-21T00:30:58

Adrian Molina, a senior brand manager for Aviation Gin, discusses a trends that businesses who use social media should be mindful of in 2021.

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Finding New Business Opportunities in 2020 from 2020-12-17T20:28:05

When promo sales across the industry dropped precipitously in March, firms scrambled to freeze expenses and shore up operations in order to weather the storm. For Russell Bird, owner of The Promo A...

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The New Rules for Dressing for Work - Promo Insiders from 2020-12-15T20:13:11

Clothes are just pieces of fabric, right? Far from it. According to personal and corporate stylist Lani Inlander, clothes define not only how others see you, but how you see yourself. For 15 years,...

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Social Media Trends for 2021 from 2020-12-11T10:59:03

As we turn the page on 2020, ASI's Vinnie Driscoll and Melissa Newman take the lessons of the year and try to predict some of the hot trends we'll see on social media in 2021. In this informative S...

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Small Business Revolution from 2020-12-08T15:43:09

Filming of the fifth season of Small Business Revolution began in March…

You know what happened next. Thus, the new season offers a real-time look at how seven small businesses in Fredonia...

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Social Media's Impact on Journalism from 2020-12-04T20:56:06

In this episode of the Social Angle podcast, ASI's Melissa Newman chats with Theresa Hegel, executive editor of digital content, and Chris Ruvo, executive editor of Counselor magazine, about social...

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Social Media Trends for 2021 - Sarah Sumner from 2020-12-04T19:23:05

Sarah Sumner, a digital media manager, discusses two trends that businesses who use social media should be mindful of in 2021.

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How to Handle Q4 Shipping Woes from 2020-12-04T12:45:05

ASI executive editors Christopher Ruvo and Theresa Hegel talk about some of the challenges the promo industry is facing right now, when it comes to shipping, and lay out several actionable strategi...

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Social Media Trends for 2021 - Taylor Gaines from 2020-12-03T18:00:31

Taylor Gaines, a social media expert and CEO of Social Gaines, discusses two trends that businesses who use social media should be mindful of in 2021.

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Good/Better/Best – Interview With Rande Marin from 2020-12-02T18:59:17

When it comes to promo sales (or really, sales in general), few methods are more successful than the classic Good/Better/Best method. To break down this “ole faithful” of sales strategies, today we...

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Managing Gen Z Employees During a Pandemic from 2020-12-01T18:16:03

We’re eight months into ongoing COVID-19 shutdowns and remote work, with no end in sight. In fact, states across the country are now seeing huge surges in virus cases that dwarf the highs set in th...

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Benefits of Cause Marketing from 2020-11-30T13:01:54

In this episode of the Social Angle, ASI's Melissa Newman chats with Roger Burnett, founder of Social Good Promotions, about cause marketing and how your business can benefit from it.

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A ‘Snacksgiving’ Celebration With Wacky Fall Flavors from 2020-11-25T05:29:11

ASI staffers tried a cornucopia of odd foods, from apple pie Kit Kats and bacon soda to brussels sprout puffs and a turkey gravy-infused cocktail.

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Top Predictions for Promo’s 2021 from 2020-11-23T21:25:56

2020 has been a beast. 2021, promo leaders believe, will be substantially better for the promotional products industry, with sales improving over the current year.

That’s just one of the ...

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Why We're Thankful for Social Media from 2020-11-20T18:00:47

Raging pandemic. Hotly contested election. Divided nation.

There's no doubt this year has been tumultuous. And in the middle of it all, ostensibly stoking the flames of bitter conspiracy...

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FASTSIGNS CEO Discusses Leading Through Pandemic from 2020-11-20T13:15:32

In addition, Catherine Monson talks about everything from surviving an abusive childhood to starring in an episode of “Undercover Boss” and how it helped her improve her business.

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A 2020 Sales Success Story from 2020-11-17T11:56

Julie Woodall’s sales are up, her margins are steady and she has great prospects for 2021. How’d she do it? Find out here.

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Interview with Javier Melendez, ASI’s #PromoOnTheGo Winner! from 2020-11-13T17:27:43

ASI's Melissa Newman interviews Javier Melendez, of All Star Incentive Marketing, about his winning submission for ASI's #PromoOnTheGo social media campaign.

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Reinventing Your Sales Strategy from 2020-11-13T12:04:15

Sales rep Chrissy Mazzola discusses how she used video to connect with clients during the COVID-19 pandemic.

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Coping Mechanisms for a Long-Term Pandemic from 2020-11-10T13:09

In this episode of Promo Insiders, Advantages executive editor Sara Lavenduski welcomes Elaine Sanders, a certified life coach, stress consultant and co-founder of The Stress Experts in Manitoba, C...

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Improve Your E-Commerce, Online Marketing - Promo Insiders from 2020-11-05T21:12:26

Online shopping has been on the rise for years, but the coronavirus pandemic kicked the trend into overdrive. Amazon recently reported that its Q3 revenue in North America was up 39.3% year over ye...

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The Importance of a Social Media Manager from 2020-10-30T14:42:07

ASI's Vinnie Driscoll chats with social media expert Taylor Gaines about the importance of a social media manager to a business.

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Custom Kits For the (Virtual) Boston Marathon from 2020-10-29T10:22:56

Lee Fine of Juice Marketing details how he pulled off a global campaign for the first-ever virtual Boston Marathon.

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The Transformation of the Tubular Tee - Interview With Caius Olowu from 2020-10-28T14:59:05

Next Level Apparel’s 1800 – Unisex Ideal Heavyweight Crew is the first of its kind for our industry. Finally, there’s a premium entry-point T-shirt distributors can present to their clients, regard...

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Fashion Apparel and Social Media from 2020-10-26T13:10:29

Meg Erber, of S&S Activewear, joins ASI's Vinnie Driscoll for a lively discussion about fashion apparel and social media.

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Gift Ideas for Q4 2020 from 2020-10-23T10:18:33

This year is sure to go down in history as one that everyone couldn’t wait to forget. But that shouldn’t include Q4 promotional gifts. In fact, it’s more important than ever to recognize and show a...

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How to Use Social Media to Support Sales Growth from 2020-10-21T11:45:07

ASI's Vin Driscoll and Melissa Newman chat with Johanna Gottlieb, the VP of sales at Axis Promotion, powered by Halo, on how to use social media effectively for sales.

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Women in Promo: Interview With AIM Smarter® CEO Nikki Stella from 2020-10-20T14:46:01

The ninth annual State of Women-Owned Businesses Report found that 42% of all businesses – almost 13 million – are run by women. In total, women-owned businesses employ 9.4 million workers and gene...

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Tips for Keeping Remote Employees Engaged from 2020-10-16T12:27:56

With staffers at many businesses working at home this year – and beyond – it’s important to find fun and creative ways to keep them motivated.

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Targeting the CBD Market from 2020-10-14T13:18:44

Margie Floris, founder of Aqueous Wellness, discusses how to enter and capitalize on the seemingly recession-proof industry.

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Why Company Culture Matters on Social Media from 2020-10-12T13:32:59

ASI's Melissa Newman chats with Sara Webb, CEO of InTandem Promotions, about the importance of integrating company culture into your social media strategy plan.

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Best Practices for Virtual Events from 2020-10-08T12:50:46

Barry Myers, event expert and founder of getgeeked Media, shares strategies for creating successful events during COVID and speculates on what the future of experiential marketing will look like.

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Creating the Perfect Instagram Feed from 2020-10-05T13:08:27

In this Social Angle podcast, ASI's Melissa Newman and Vinnie Driscoll chat with Quianne Savoy, of Moore & Moore Merch, about how she uses Instagram for business. In this insightful conversation, S...

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COVID’s Effect On A Small-Biz Brewery from 2020-09-28T16:54:58

In this Social Angle podcast, ASI's Vinnie Driscoll chats with Glenn Closson, a small-business brewery owner in Orlando, Fl., to discuss the effect COVID’s had on his business in 2020, his use of p...

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BIC Graphic Is Becoming Koozie Group from 2020-09-28T13:08:12

The name change takes hold in January. It heralds new initiatives on service, products and sustainability from the Top 40 supplier.

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Inside the Ad Impressions Study from 2020-09-23T19:25:05

A look at the surprising stats for logoed masks, eco-friendly products and more.

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Apparel Decoration: What Methods to Use When from 2020-09-21T13:55:09

When it comes to promo apparel, there’s no shortage of decoration options available. However, sometimes the sheer amount of methods can feel overwhelming. How do you know which method to use, and f...

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Advertising Specialty Institute
Supplier Diversity and Promo from 2020-09-18T12:30:09

In this episode of Promo Insiders, Sara Lavenduski of Advantages magazine discusses supplier diversity with Jamie Crump and Kiruba Sankar, and what promo companies need to do to be able to serve th...

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Jeremy Picker On Why He Uses Pinterest from 2020-09-16T14:12:07

In this short snippet from The Social Angle Podcast, Jeremy Picker, CEO and creative director of AMB3R Creative, discusses why he likes Pinterest and how he uses it for business.

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Should My Business Be on Pinterest? from 2020-09-15T13:01:55

In this Social Angle podcast, ASI's Vinnie Driscoll and Melissa Newman chat with Maria Kleger, a faithful and rabid user of Pinterest. Kleger, who is also a customer support team lead at ASI, under...

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Branding During a Pandemic from 2020-09-11T10:46:34

Ryan Sauers of Sauers Consulting Strategies shares some tips for how to stay top of mind with your audience during tough times.

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Best Practices for Using Video on Social Media from 2020-09-09T16:34:04

In this episode of The Social Angle Podcast, Melissa Newman speaks with ASI’s Executive Creative Director of Marketing, Jake Krolick, on best practices for using video on social media. This episode...

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Communication Strategies During Covid-19 from 2020-09-03T13:55:05

The COVID-19 pandemic has flipped traditional marketing and communications strategies on their heads, leaving promo professionals to navigate uncharted waters. If you’re struggling to find the righ...

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How to Stay Sane on Social Media from 2020-09-02T19:30:49

If social media in 2020 has got you down, take heart: You’re not alone.

Social media-induced stress is real. And this year, it’s only gotten worse. COVID-19, combative politics, economic d...

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Pandemic Parenting & Back To School from 2020-08-26T20:12:30

Parenting during the pandemic ain’t easy.

Theresa Hegel and Christopher Ruvo know that firsthand.

The ASI editorial staffers are working parents who, like thousands of other pro...

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Bringing a Fresh Perspective to Promo from 2020-08-24T18:48

In his freshman year of college, Isaac Hetzroni founded Imprint Genius (asi/230604), a distributorship based in Gainesville, FL, by selling cell phone fans at parties. Today, he is a CEO and recent...

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Benefits of Being the Face of Your Brand from 2020-08-21T17:15:06

In this Social Angle podcast, Ryan Moor, of Ryonet and Allmade Apparel, discusses what goes into being the spokesperson for his brands on social media, the pros and cons, advice for promo professio...

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Setting the Record Straight on Gaiters from 2020-08-20T11:47:29

Chris Bernat of Vapor Apparel takes issue with a recent study that depicted gaiters negatively, discusses the characteristics of high-quality gaiters and more.

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Patricia Garcia: Student and CEO of College Thrifts from 2020-08-19T11:26:54

In the last few years, millennials and Gen Z-ers have changed the fashion industry by investing in used clothing. “Thrift-flopping” has even become a trend on social media platform TikTok, as peopl...

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Self-Care Tips for Social Media Professionals from 2020-08-18T21:06:29

Like everyone else, Social Media Managers are going through a lot in 2020. From a global pandemic and mass layoffs and furloughs, to the constant threat of trolls and a TikTok ban, these folks have...

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The State of the Travel Industry from 2020-08-13T18:54:20

Ellen Overcast, vacation specialist at Main Street Getaways in Kutztown, PA, says the unprecedented number of cancellations due to COVID-19 was one of the most challenging situations she and her fe...

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Interview with Jon Norris from 2020-08-11T15:15:48

Jon Norris, of supplier Starline (asi/89320), knows a thing or two about social media. The VP of operations was the first winner of ASI's #PromoInTheWild, a social media campaign run by ASI that en...

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Working From Home Survival Guide from 2020-08-11T11:42:03

When companies throughout the United States sent their employees home in mid-March, most expected to be back in the office by now. That hasn’t been the case for Nashville, TN-based On Promos Powere...

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Developing Your Brand’s Voice on Social Media from 2020-08-04T20:52:19

Tips and advice on how to build the right brand voice for your social media channels.

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Promo & PPE: The State of Things & the Future from 2020-07-31T10:57:24

PPE expert Kimberly Fulford of Proforma provides insights on what products are trending, which end-markets to target now, how clients’ PPE needs are evolving and more.

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Emblems & Patches, Explained from 2020-07-30T17:20:06

Emblems and patches are two of the most popular decoration products in our industry – and with current needs for this decoration method on the rise, it’s important to know why you should sell them ...

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Promo Notes From New York from 2020-07-29T14:58:44

Distributor Joseph Sommer saw some of the worst of the COVID-19 pandemic firsthand in his native New York City. But he’s found ways to adapt and keep business moving – something he shares here.

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4 Ways to Improve Your Social Media Presence from 2020-07-27T18:48:17

Businesses are reopening to a new reality, so there's no better time like the present to assess your current social media strategy and make changes. In this episode, Melissa Newman walks you throug...

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Marty Lott, 2020 Counselor Lifetime Achievement Award from 2020-07-27T10:11:36

Be nice and tell the truth. Marty Lott attributes his nearly 50-year career and the massive growth of Top 40 supplier SanMar to those two kindergarten lessons. In this Promo Insiders episode, Lott ...

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Jo-an Lantz, Counselor 2020 Person of the Year from 2020-07-27T10:09:45

In this Promo Insiders podcast, Jo-an Lantz, CEO/president of Top 40 distributor Geiger(asi/202900), discusses everything from how to lead effectively, to dealing with the impact of COVID-19, to wa...

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Distributor Entrepreneurs of the Year 2020: Spencer Kramer, Chris Ferriter & Scott Latimer from 2020-07-23T15:05:57

Counselor's Michele Bell talks to Spencer Kramer, Chris Ferriter and Scott Latimer of Sobe Promos.

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Talking With the Winner of Counselor’s Decorated PPE Challenge from 2020-07-17T19:11:56

In June, Counselor asked the promotional products industry to share the most creative and interesting imprinted masks and other personal protective equipment they’ve worked on since the coronavirus...

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Promo’s Impact on an Election Year from 2020-07-14T14:17:52

Diane Hall, owner of distributorship Promotions Plus, knows what impact promotional products have in politics better than most, as she also happens to be the mayor of Milo, IA. In this episode of P...

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Employees’ First Amendment Rights from 2020-07-10T12:29:27

Labor and employment lawyer Michael Elkins of MLE Law shares important information on free speech rights in the private sector.

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How to Use LinkedIn for Business from 2020-07-06T16:39:18

Vinnie Driscoll and Melissa Newman interview Jay Busselle, social media guru and Marketing Director of Equipment Zone, to discuss how promo pros can successfully use LinkedIn to generate business.

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Navigating a Remote Internship from 2020-07-02T11:00:20

Eloisa Gutierrez, an intern in ASI’s editorial department this summer, shares her experiences of working from home and first impressions of the promotional products industry.

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Taking the Reins In A Time Of Pandemic from 2020-07-01T20:16:23

Nancy Schmidt became CEO of Top 40 distributor AIA Corporation (asi/109480) in the midst of the COVID-19 pandemic. Her insights here are an interesting lesson in leadership and perseverance during ...

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Summer Promo Opportunities During the Pandemic from 2020-06-30T12:41:37

Jake Krolick and Vinnie Driscoll discuss the promo opportunities that exist for the summer as states begin opening up again.

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Voice Tweets and Twitter Replies: Are They Right for Your Business? from 2020-06-24T14:52:48

ASI's Vinnie Driscoll and Melissa Newman discuss two new Twitter features -- Voice Tweets and Twitter Replies -- in the latest Social Angle Podcast.

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Signs Of Life For Promo Sales from 2020-06-23T21:10:05

Distributors and suppliers are reporting an uptick in sales of traditional promotional products, but reported surges of COVID-19 in certain areas could threaten progress.

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Reusable Bags Under Fire from 2020-06-22T13:16:31

In this episode of Promo Insiders, senior writer John Corrigan talks with Andy Keller, founder and CEO of California-based ChicoBag Company (asi/44811), about the COVID-19 crisis disrupting the bag...

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Masks and Product Safety Concerns from 2020-06-16T20:10:34

In this episode of Promo Insiders, Sara Lavenduski, senior editor of Advantages magazine, speaks with product safety and compliance expert Larry Whitney, managing partner of Whitney & Whitney Consu...

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Eye On Promo Europe from 2020-06-15T14:49:05

Two leaders in the European promotional products market provide perspective on the state of the industry there amid COVID-19, offering insights that apply across the pond as well.

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Summer Tourism in a Post-COVID World from 2020-05-29T10:04:22

Memorial Day weekend marked the unofficial start of summer, but with the coronavirus pandemic ongoing and many states still in lockdown, tourism is going to look a lot different, compared to years ...

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Great Debate: Working From Home Permanently from 2020-05-26T20:44:19

After 11 weeks of working from home, senior writer John Corrigan has grown quite content. Meanwhile, Nate Kucsma, executive director of research & corporate marketing at ASI, can't wait to get back...

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Running Social Media Ads During A Pandemic from 2020-05-22T16:56:03

It may sound counter-intuitive during a crisis to ramp up social media ad spend, but that's exactly what you should be doing says ASI's Vinnie Driscoll and Melissa Newman. Find out why, as well as ...

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Leadership Coach Discusses Returning to the Office from 2020-05-22T11:36:50

As governors begin to lift closure orders, offices with remote work forces prepare for the physical and emotional challenges of reinstating in-person work. Just as organizations needed to help empl...

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Mark Seymour on Leaving Next Level Apparel from 2020-05-14T15:58:13

After nearly a decade at Top 40 supplier Next Level Apparel (asi/73867), former CSO Mark Seymour has left due to the COVID-19 crisis. In his first public statement since his exit, Seymour – a membe...

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Power Your Job Search With These Successful Strategies from 2020-05-13T14:17:55

Patrick McHargue of promo products recruitment agency PromoPlacement offers practical tips that will help you land your new position.

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Live Events During the COVID-19 Pandemic from 2020-05-08T20:18:29

Jake Krolick and Vinnie Driscoll discuss the current state of live events, where the opportunities are for promo products professionals, and what lies ahead for the future of one of the most import...

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What’s Important in a Face Mask? from 2020-05-08T15:27:18

In this episode of Promo Insiders, first aired during a Facebook Live session, Theresa Hegel, executive editor of digital content, talks with apparel industry veteran Brian Burr about what he think...

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Building Sales & Client Relationships Amid the Pandemic from 2020-05-01T16:24:50

Get sharp insights and practical advice from a promo products distributor who has grown sales and strengthened client relationships despite COVID-19’s challenges.

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Hope From the Heart of NYC from 2020-04-27T18:51:35

Larry Cohen of Axis Promotions powered by HALO (asi/128263) shares how his NYC-headquartered firm is still thriving and preparing for the future from the epicenter of the coronavirus pandemic.

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Advertising Specialty Institute
The Spark Behind the ‘Here for Good’ Movement from 2020-04-23T19:08:50

Sloan Coleman, co-owner of St. Louis print shop Tiny Little Monster, came up with a way to generate revenue for themselves and other struggling small businesses during the coronavirus pandemic.

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Advertising Specialty Institute
Industry Sales In Q1, 2020 & Beyond from 2020-04-21T20:15:48

For the first time in more than a decade, promotional products distributors’ collective sales experienced a quarterly decline, dropping nearly 5% in Q1 2020. In this podcast, Counselor Executive Ed...

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Advertising Specialty Institute
Dispatches from the Work-From-Home Front: The Podcast Edition from 2020-04-16T19:16:14

In this episode of the Promo Insiders podcast, Sara Lavenduski of Advantages magazine speaks with Counselor’s Chris Ruvo, staff writer John Corrigan and multimedia coordinator Kyle Ashenfelder abou...

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Advertising Specialty Institute
Canadian CPA Discusses the COVID-19 Economic Response Plan from 2020-04-15T19:14:24

In this edition of the Promo Insiders podcast, Sara Lavenduski with ASI Canada welcomes Fabio Campanella, a tax, investment and personal finance expert with Campanella McDonald LLP in Toronto, for ...

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Advertising Specialty Institute
ASI’s Director of Tax Shares Advice on Wayfair from 2020-04-10T10:52:55

This Promo Insiders podcast explores the ramifications of Wayfair v. South Dakota, a landmark case that completely changed the rules of sales tax for online companies. Featuring Stan Hansen, direct...

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Advertising Specialty Institute
Hanes Discusses Pivot to Making Medical Masks from 2020-04-07T19:48:25

In late March, HanesBrands (asi/59528) came up with a design for three-ply cotton face masks, working closely with the U.S. Department of Health and Human Services, to meet a critical need among fr...

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Advertising Specialty Institute
A Promo Pro’s Fight Against COVID-19 from 2020-04-03T18:14:38

Randy Chen, the president of Impex International, shares an in-depth account of the harrowing personal health battle he went through after contracting the coronavirus.

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Advertising Specialty Institute
A Corporate Lawyer Shares Advice on CARES Act from 2020-04-02T19:28:20

In this edition of the Promo Insiders podcast, we break down the CARES Act – the $2 trillion coronavirus relief package signed into law last week – and how it pertains to small-business owners. The...

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Advertising Specialty Institute
Promo’s Pivot To PPE Products from 2020-04-01T01:09:32

This Promo Insiders podcast explores how Utica, NY-based distributorship A&P Masters Images (asi/102019) has successfully pivoted to selling – and even producing -- personal protective equipment th...

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Advertising Specialty Institute
How Coronavirus Has Affected Gifts By Design from 2020-03-27T10:41:57

Based in Seattle, Gifts by Design is essentially at “ground zero” for the coronavirus in the U.S. Company President Jamie Stone explains how she and her team have been coping with working from home...

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Advertising Specialty Institute
Planning for Growth with Maria Brady from 2020-03-20T11:53:01

Growing a business requires owners to know where they are, where they want to go and their roadmap to getting there.

In this podcast, senior editor Sara Lavenduski speaks with Maria Brady ...

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Advertising Specialty Institute
Impact and Disruption from COVID-19 from 2020-03-18T11:05:18

Working from home. Social distancing. Quarantines.

This is the new reality for millions of Americans as the government tries to limit the spread of the COVID-19 virus. These extreme measu...

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Advertising Specialty Institute
Power of Nostalgia in Promo from 2020-03-13T10:27:09

ASI’s editorial team steps into the time machine to discuss the growing demand for ‘90s fashion, ‘80s movies and other products from yesteryear in this groovy edition of the Promo Insiders podcast.

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Advertising Specialty Institute
COVID-19 & The Promo Industry in 2020 from 2020-03-03T12:12:36

BAMKO (asi/131431) executives Phil Koosed and Joshua White deliver powerful insights about coronavirus’ current and future impacts on the promotional products industry in the first ever Promo Insid...

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Advertising Specialty Institute
Administrative Nightmare: Collecting Online Sales Tax from 2020-03-02T13:48:37

It’s been nearly two years since Wayfair v. South Dakota, a landmark case that completely changed the rules of sales tax for online companies. The decision has created a major administrative challe...

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Advertising Specialty Institute
Should Your Promo Business Be On TikTok? from 2020-02-27T16:04:10

ASI's Vinnie Driscoll interviews Javier Melendez of All Star Incentive Marketing about his use of the social media platform TikTok, the effects it's had on his business, and whether those in the pr...

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Advertising Specialty Institute
Best Times to Post on Social Media from 2020-02-18T23:16:44

Vinnie Driscoll is joined by Abby Koss, ASI’s director of marketing on the distributor side, to talk about the best time to post on social media.

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Advertising Specialty Institute
Magic Wand Wishes for Social Media from 2020-02-06T14:05:27

Vinnie Driscoll is joined by Theresa Hegel, executive editor of digital content, to discuss some of the changes they'd love to see on social media platforms. Tired of not being able to edit tweets?...

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Advertising Specialty Institute
Behind the HALO-Axis Deal from 2020-02-04T21:10:04

HALO Branded Solutions (asi/356000) rocked the promo industry again with its latest Top 40 acquisition: Axis Promotions (asi/128263). The move potentially makes HALO the second largest distributor ...

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Advertising Specialty Institute
PCNA’s Larry Whitney Talks Coronavirus’ Impact on Promo from 2020-01-30T21:03:49

What impact is the 2019 Novel Coronavirus in China having on the North American promo products industry? How will it affect the supply chain, shipment timing and costs, planning, business travel ov...

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Advertising Specialty Institute
Reading the Fine Print on Plastic Bag Bans from 2020-01-10T18:08:33

Seemingly every week another city passes legislation banning single-use plastic bags. Ken Trottere, vice president of Poly-Pak Industries, Inc. (asi/81350), breaks down what some of these bans enta...

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Advertising Specialty Institute
Interview with Nick Mirabile from 2020-01-06T14:28:37

In this exclusive podcast, Stran Promotional Solutions’ Nick Mirabile—the 2020 Advantages Distributor Salesperson of the Year—speaks with Advantages’ Sara Lavenduski about his experience in the ind...

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Advertising Specialty Institute
How Promo Products Distributors Can Score Sales In the Cannabis Market from 2019-12-17T15:28:55

The nascent legal cannabis industry is a wellspring of opportunity for promotional products distributors. In this exclusive podcast, marijuana market expert Ryan Tickle, vice president of sales at ...

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Advertising Specialty Institute
How To Use Social Media At a Trade Show from 2019-12-17T11:11:09

Vinnie Driscoll is joined by Chris Ruvo, executive editor of Counselor magazine, to discuss how distributors and suppliers should be using social media at trade shows, why ‘Die Hard’ is a Christmas...

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Advertising Specialty Institute
Promo Predictions For 2020 from 2019-12-09T17:03:15

Vinnie Driscoll interviews Counselor Executive Editor Chris Ruvo on what he thinks will be some of the biggest trends for the promotional products industry in 2020.

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Advertising Specialty Institute
How Promo Suppliers Should Be Using Social Media from 2019-12-05T18:37:22

Vinnie Driscoll talks with Liz Chrostowski, assistant marketing manager at ASI, about how suppliers should be using social media, the best platforms for generating leads, and much more. If you’re a...

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Advertising Specialty Institute
How to Build A Social Media Strategy Plan from 2019-11-22T17:57:19

ASI's Vinnie Driscoll and Patrick Kennedy discuss the basics of social media strategy plans, why you should have one for your business and how to build one from scratch in this info-packed episode!

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Advertising Specialty Institute
Flamin’ Hot Cheetos Inventor Shares Success Story from 2019-11-20T15:25:17

Richard Montañez went from janitor to vice president of sales and community activation for PepsiCo North America, thanks a willingness to take big risks and the determination to pull them off.

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Advertising Specialty Institute
Power 50 Insights: Chris Lee, Brand Addition from 2019-11-08T14:42:22

Chris Lee, Counselor’s 2013 International Person of the Year, is CEO of Brand Addition (asi/202515) -- the second largest promo distributorship in the United Kingdom, with a vast European reach and...

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Advertising Specialty Institute
Power 50 Insights: Tracey Barton, Safeguard/Deluxe from 2019-11-05T17:39:01

Tracey Barton rose three places, to 38th, on the 2019 Power 50, a definitive ranking of the most influential people in the promotional products industry. In this exclusive podcast, the director of ...

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Advertising Specialty Institute
Power 50 Insights: Mark Freed, Genumark from 2019-11-04T17:18:17

Mark Freed is the CEO and president of Genumark (asi/204588), the largest Canadian-owned distributorship. That’s a big reason why he’s on Counselor’s 2019 Power 50, a definitive ranking of the most...

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Advertising Specialty Institute
Top Social Media Trends For 2020 from 2019-10-31T10:46:40

ASI's Vinnie Driscoll and Patrick Kennedy peer into their crystal ball to bring you the social media business trends you should be mindful of in 2020. What network has the most potential for promot...

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Advertising Specialty Institute
Episode 20: Logan Altman from 2019-10-30T14:17:46

The director of customer experience at Doing Good Works (asi/222095) shares how his company gives back to fostered youth.

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Advertising Specialty Institute
How To Use Facebook Groups to Generate Sales Leads from 2019-10-22T19:05:54

ASI's Vinnie Driscoll and Patrick Kennedy are joined by Seth Needham, Sales Executive at KEY Apparel, to talk about his use of Facebook groups, the success he’s had on the platform, and why promoti...

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Advertising Specialty Institute
Episode 19: Jonah Stillman from 2019-10-08T14:32:15

Gen Z expert Jonah Stillman discusses the forces that have shaped his generation and the value Gen Z brings to the workplace.

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Advertising Specialty Institute
Interview with Britney Godsey, VP of Sales at Gold Bond from 2019-10-03T17:45:22

ASI's Vinnie Driscoll and Patrick Kennedy are joined by Britney Godsey, VP of Sales at supplier Gold Bond, to discuss her company's use of Facebook Live, the impact it's had on the brand and why al...

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Advertising Specialty Institute
HPG’s Chris Anderson On Creating A First-Class Workplace Culture from 2019-09-25T15:25:18

The CEO of Top 40 supplier Hub Promotional Group (asi/61966) delivers can’t-miss insights about how to build and maintain a dynamic business culture in which employees thrive – and why doing so is ...

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Advertising Specialty Institute
2019 Best Places To Work: Midnite Snax from 2019-09-24T13:55:07

In this exclusive podcast, David Katz, executive vice president and partner at Bethpage, NY-based Midnite Snax (asi/71685), discusses fostering a family-like company culture, retaining top notch em...

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Advertising Specialty Institute
Podcast With Chocolate Inn President David Miller from 2019-09-23T18:24:38

With today’s announcement that Chocolate Inn/Lanco is now the sole distributor of My M&Ms in the promo market, ASI Editorial Director Michele Bell talks with Counselor Power 50 member David Miller ...

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Advertising Specialty Institute
Counselor's Best Places to Work Podcast: Harper + Scott's Michael Scott Cohen from 2019-09-23T13:37:25

The co-owner of the #38 company on Counselor's 2019 Best Places to Work list, Michael Scott Cohen talks to ASI's Editorial Director Michele Bell about building a collaborative culture, finding and ...

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Advertising Specialty Institute
How Generation Z Uses Social Media from 2019-09-17T16:51:02

Believe it or not, Gen Z — a group of people shaped by economic instability and digital innovation — is entering the market and will make up 40% of all US consumers by 2020. And what is influencing...

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Advertising Specialty Institute
Why Perfect Work-Life Balance Is A Myth from 2019-08-29T19:00:35

Dan Thurmon is a member of the Speakers Hall of Fame as well as an author and teacher for finding peak performance and achieving greater success and happiness. His unique, acrobatic presentation st...

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Advertising Specialty Institute
Concert Lots and the Allure of Moment Merch! from 2019-08-27T10:55:24

In the second episode of The Event Podcast, Jake Krolick and Vinnie Driscoll discuss some interesting promo products found and how they were used at three events: two concerts and a live podcast!

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Advertising Specialty Institute
Episode 18: Shelley McConnell from 2019-07-29T16:24:30

Shelley McConnell, president of Printpal Promotions & Printing, shares the details of her recent nightmare order scenario and how she saved the sale.

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Advertising Specialty Institute
Counselor 2019 State of the Industry Data Analysis from 2019-07-15T14:20:39

Counselor’s Dave Vagnoni and Nate Kucsma, ASI’s executive director of research, break down the results of this year’s State of the Industry survey.

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Advertising Specialty Institute
Interview with Taylor Tadmor, Tekweld from 2019-07-15T13:34:18

In this interview, Michele Bell talks to the charismatic, colorful president of Tekweld and the 2019 Supplier Entrepreneur of the Year about the guerilla marketing strategies he used to get started...

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Advertising Specialty Institute
Interview with Marc Simon, HALO Branded Solutions from 2019-07-08T14:03:39

Chris Ruvo talks with the 2019 Counselor Person of the Year about acquisition strategy, his business influences and the keys to smart negotiations.

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Advertising Specialty Institute
Interview with Bob Herzog, Corporate Imaging Concepts from 2019-07-08T14:01:41

Dave Vagnoni interviews the CEO of CIC to get his take on the rise of distributor profit margins, the impact of tariffs on promo and the top markets to target for sales.

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Advertising Specialty Institute
Chris Anderson, HUB Promotional Group’s New CEO from 2019-06-21T15:35:26

The newly-appointed CEO of Top 40 supplier HUB Promotional Group (asi/61966) ) discusses everything from the opportunities that come with strategic market disruption to the supplier’s plans to leve...

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Advertising Specialty Institute
Disruptive Innovation and the Promotional Products Industry from 2019-06-13T15:05:16

Luke Williams is a professor at NYU Stern School of Business, inventor and expert in disruptive innovation. He has addressed audiences in 21 countries, and is the author of Disrupt: Think the Unthi...

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Advertising Specialty Institute
The Basics of Brand Storytelling from 2019-06-11T16:31:37

Jeremy Cross, brand storyteller for itelligence North America, joins ASI's Vinnie Driscoll to discuss the basics of telling a good brand story. Plus, Cross and Driscoll debate which TV series final...

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Advertising Specialty Institute
Slipmats, Stickers and Googly Eyes! from 2019-05-31T14:28:50

In the pilot episode of The Event Podcast, Jake Krolick discusses with Vinnie Driscoll some of the interesting promo products he found and how they were used at four events: a bar mitzvah, a concer...

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Advertising Specialty Institute
Finding The Purpose That Drives Your Life from 2019-05-31T13:49:44

Heather Abbott is a survivor of the 2013 Boston Marathon bombing and founder of the Heather Abbott Foundation, which helps provide customized prostheses to those who have suffered limb loss through...

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Advertising Specialty Institute
New Life for Your Favorite, Old Tee from 2019-05-21T19:11:53

Andrew Graham of Marine Layer talks about the apparel supplier’s T-shirt recycling initiative and how its commitment to creating the softest, most sustainable shirts out there.

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Advertising Specialty Institute
Episode 17: Jamie Notter from 2019-05-21T18:19:02

Jamie Notter, the co-founder of & culture designer at Human Workplaces in Washington, DC., talks about the current state of the workplace, and how employers need to be employee-focused and responsi...

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Advertising Specialty Institute
Should You Invest In A Social Media Conference? from 2019-05-21T13:38:38

ASI's Vinnie Driscoll and Patrick Kennedy are joined by Digital Content Strategist Holly Singletary to discuss whether major social media conferences -- like The Social Shakeup and Social Media Mar...

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Advertising Specialty Institute
Interview with Quikflip Apparel CEO Rener Gracie from 2019-05-07T20:17:17

Rener Gracie, jiu-jitsu master and CEO of Quikflip Apparel (asi/89364), joins ASI's Vinnie Driscoll and Patrick Kennedy to discuss the role social media has played in his success. Plus, Gracie talk...

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Advertising Specialty Institute
How to Use Facebook Events to Generate Sales Leads from 2019-05-03T17:58:34

Facebook's Events resource, when used with a business mindset, can be a treasure trove of new sales opportunities. In this podcast, ASI's Vinnie Driscoll and Patrick Kennedy discuss how distributor...

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Advertising Specialty Institute
Episode 16: Jim Nistico from 2019-05-01T19:20:57

Jim Nistico, president of Proforma Infinity in Syracuse, NY, logs between 700 and 900 miles a week behind the wheel visiting clients. He spoke with Advantages senior editor Sara Lavenduski about th...

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Advertising Specialty Institute
Incorporating Video Into Your Social Media from 2019-04-26T12:26:51

ASI's Vinnie Driscoll and Patrick Kennedy are joined by Counselor Executive Editor Chris Ruvo for a vibrant discussion on how and why you should incorporate video into your social media strategy.

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Advertising Specialty Institute
Breaking Down Q1 Distributor Sales from 2019-04-23T13:46:27

Counselor Editor-in-Chief Dave Vagnoni and ASI Research Director Nate Kucsma analyze the first quarter’s 3.4% increase in distributor revenue. How does that compare to recent industry results? What...

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Advertising Specialty Institute
How to Use Social Media to Generate Sales from 2019-04-15T18:56:34

ASI's Vinnie Driscoll discusses ways you can use social media to generate sales leads. Also, he dishes on who he thinks will end up on the Iron Throne at the conclusion of Game of Thrones.

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Advertising Specialty Institute
Marketing Musts Episode 2: Social Media from 2019-03-11T16:29:27

Liz, an experienced social media manager -both at ASI and on her own personal blog – talks with Rick about 5 social media tips you can apply to your company’s marketing efforts. Learn how to improv...

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Advertising Specialty Institute
Marketing Musts Episode 1: Websites from 2019-03-11T16:27:16

Hannah, an expert website designer at ASI, talks with Rick about 5 website design trends and why they’re important. They review what features your site needs to have and how to make improvements to...

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Advertising Specialty Institute
Talking Ecommerce, Amazon, Data Protection & More with ASI’s New CTO from 2019-03-06T15:59:43

Dave Lakshmanan, ASI’s new chief technology officer, has extensive experience working in ecommerce – including time developing innovations at Amazon. In this exclusive podcast, he teamed up with AS...

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Advertising Specialty Institute
Advantages Experts Podcast Episode 15: Paul Krismer on Happiness in the Workplace from 2019-03-04T15:56:33

Paul Krismer, a positive psychology expert, public speaker, certified executive coach and the Chief Happiness Officer at Happiness Experts in Victoria, BC, spoke to Advantages senior editor Sara La...

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Advertising Specialty Institute
Exclusive Podcast With Neil Ringel, Polyconcept’s New CEO from 2019-02-25T17:09:40

Michele Bell, ASI’s Editorial Director, interviewed Neil Ringel – the new CEO of Counselor Top 40 supplier Polyconcept – and PCNA President David Nicholson on Ringel’s plans for the company, his ta...

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Advertising Specialty Institute
Leveraging Quirky Holidays for Your Business from 2019-02-19T19:31:19

From "Drink Wine Day" to "Lost Sock Memorial Day," ASI's Vinnie Driscoll and Patrick Kennedy describe how promotional products professionals can use quirky national holidays to their advantage. No,...

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Advertising Specialty Institute
Fully Promoted’s New President Talks Rebrand, Growth & Opportunity from 2019-02-19T17:36

Recently promoted to president of Top 40 distributor Fully Promoted (asi/384000), Mike Brugger shares insights on the firm’s successful rebrand, its growth in sales and franchisees, how it balances...

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Advertising Specialty Institute
Advantages Experts Podcast Episode 14: Nina Bloomstein Shatz on Retail Brands in the Promo Industry from 2019-02-08T15:56:12

Nina Bloomstein Shatz, brand development director at HALO Branded Solutions, discusses the growing availability of retail items in the industry and what that means for distributors. A companion epi...

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Advertising Specialty Institute
How Military Experience Helps Drive Business Success from 2019-01-18T21:21:28

Navy Veteran Meg Erber, a sales leader with Top 40 supplier S&S Activewear (asi/84358), shares interesting insights on how her military experience has played a pivotal role in propelling her succes...

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Advertising Specialty Institute
Interview with Josh Ebrahemi from 2019-01-06T15:33:35

Listen to a podcast with JNI's Josh Ebrahemi -- the 2019 Advantages Distributor Sales Rep of the Year -- and ASI's Editorial Director Michele Bell in which they discuss Ebrahemi's strategy for find...

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Advertising Specialty Institute
2019 Apparel Trends w/Kathy Cheng from 2018-12-20T19:24:31

As the founder/CEO of vertically-integrated apparel manufacturer Redwood Classics Apparel (asi/81627), Kathy Cheng has her finger on the pulse of hot trends poised to impact the promotional product...

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Advertising Specialty Institute
Sweda To Sell Apparel from 2018-12-17T18:48:55

California-based Top 40 supplier Sweda Co. (asi/90305) is entering the largest category in the promotional products industry: apparel. In this exclusive podcast, CEO Jim Hagan and Kellie Claudio, S...

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Advertising Specialty Institute
Cal Ripken Jr. on the Power of Perseverance from 2018-12-04T20:20:19

In this Strategy Session podcast, baseball Hall of Famer Cal Ripken Jr. discusses the mindset that enabled him to set baseball’s record with 2,632 consecutive games played. An All-Star 19 times wit...

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Advertising Specialty Institute
Interview with Chuck Fandos, CEO of Facilisgroup from 2018-11-29T17:53:52

In this podcast, Michele Bell, who oversees ASI’s Editorial team, interviews Chuck Fandos – CEO of the Facilisgroup, Counselor’s 2016 Person of the Year and the fifth-highest ranked person on this ...

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Advertising Specialty Institute
Importance of Social Customer Service from 2018-11-08T17:22:40

ASI's Vinnie Driscoll and Patrick Kennedy dig into the stats surrounding social customer service, ways you can implement systems into your business, and how to navigate this new frontier of the cus...

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Advertising Specialty Institute
Interview with Geiger CEO Jo-an Lantz from 2018-11-06T20:13:30

A longtime industry veteran and current president of Top 40 distributor Geiger (asi/202900), Jo-an Lantz has a sharp, uniquely insightful perspective on the promotional products marketplace. In thi...

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Advertising Specialty Institute
Advantages Experts Podcast Episode 13: Renya Nelson from 2018-10-31T19:37:55

In this companion podcast to the Advantages November 2018 cover story, editor Sara Lavenduski interviews Renya Nelson, CEO of Brand+Aid, about how suppliers and distributors can better develop, pit...

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Advertising Specialty Institute
Advantages Experts Podcast: Lori Richardson from 2018-10-10T16:48:46

In this episode of the Advantages Experts Podcast Series, Lori Richardson, founder of the sales consulting firm Score More Sales, offers her expertise for reps who want to take back control of thei...

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Advertising Specialty Institute
AI and Apparel from 2018-09-27T14:52:40

In this podcast, Sarah Krasley, CEO of Shimmy Technologies, shares insights into how artificial intelligence will help apparel companies stay competitive.

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Advertising Specialty Institute
Automate Everything from 2018-09-26T14:23:28

In this podcast, Steven Farag, co-owner of Campus Ink in Champaign, IL, talks about modernizing his decorated-apparel shop and how automation has helped the business flourish.

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Advertising Specialty Institute
Reaction to Escalating U.S.-China Trade War from 2018-09-24T20:09:49

In an exclusive interview with Counselor’s John Corrigan, Bamko (asi/131431) Senior Vice President of Strategic Partnerships Joshua White and Vice President of Operations Max Levavi discuss the tar...

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Advertising Specialty Institute
Axis Promotions Acquires Campus Stop from 2018-09-21T18:00:34

Top 40 distributor Axis Promotions (asi/128263) made big industry headlines this week when it acquired Campus Stop (asi/336407), an online provider of branded merchandise to colleges and universiti...

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Advertising Specialty Institute
HUB Acquires Origaudio from 2018-09-20T20:38:37

This week, HUB Promotional Group and Origaudio (asi/75254) were the talk of the promo world. That’s because HUB, a Top 40 supplier, acquired Origaudio – one of the fastest-growing, most frequently-...

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Advertising Specialty Institute
1,000 Episodes of The Joe Show! from 2018-09-14T17:16:29

ASI's Vinnie Driscoll and Patrick Kennedy interview Joe Haley from The Joe Show after he recently wrapped up his 1,000th show.

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Advertising Specialty Institute
Advantages Experts Podcast Episode 11: Aaron Montgomery from 2018-08-31T13:26:26

Aaron Montgomery, co-host of the 2 Regular Guys podcast, discusses the current demand for personalization and customization at retail and how the promo industry is following suit. Listen to the pod...

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Advertising Specialty Institute
Combating Facebook's Latest Newsfeed Algorithm Tweak from 2018-08-10T17:12

ASI's Vinnie Driscoll and Patrick Kennedy discuss Facebook's latest newsfeed algorithm tweak, what it means for business page managers, and how folks in the promo industry can overcome this challenge.

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Advertising Specialty Institute
Interview with Greg Muzzillo, Founder of Proforma from 2018-08-08T21:02:30

As the founder of Counselor Top 40 distributor Proforma – the #4 company on this year’s Top 40 list with $369 million in promo sales – and a 40-year veteran of the industry, Greg Muzzillo has a uni...

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Advertising Specialty Institute
State of the Industry 2018 from 2018-08-03T14:43:13

ASI's Market Research Director Nate Kucsma and Counselor Editor-in-Chief Dave Vagnoni discuss some of the interesting stats and facts from the 2018 Counselor State of the Industry.

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Advertising Specialty Institute
Interview with Kellie Claudio, the 2018 Counselor Supplier Woman of Disctinction from 2018-08-03T14:32:55

Counselor Editor-in-Chief Dave Vagnoni talks to Kellie Claudio of Sweda, the 2018 Supplier Woman of Distinction.

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Advertising Specialty Institute
Sharon Eyal, Counselor's Person of the Year 2018 from 2018-07-27T17:32:45

ASI's Michele Bell interviews Sharon Eyal, CEO of Counselor Top 40 supplier ETS Express and this year's Counselor Person of the Year!

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Advertising Specialty Institute
Paul Lage Becomes President of IMAGEN Brands from 2018-05-22T15:50

An experienced well-known promo executive, Paul Lage recently took over as President of Top 40 supplier Imagen Brands. In this exclusive podcast, the 2007 Counselor Person of the Year and 2017 Marv...

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Advertising Specialty Institute
Corporate Imaging Concepts Makes Big Acquisition from 2018-05-17T17:23:42

This week, Chicago-area Corporate Imaging Concepts (CIC; asi/168962) acquired Atlanta-area eCompanyStore (asi/185782). The deal creates a new powerhouse distributor in the promo industry – a compan...

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Advertising Specialty Institute
Q1 2018 Industry Sales Report from 2018-04-26T18:13:53

New ASI data shows first-quarter distributor sales in 2018 were up by 3.4%, led by gains among mid-size firms. In this podcast, Counselor’s Dave Vagnoni and ASI Research Director Nate Kucsma talk a...

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Advertising Specialty Institute
Interview with Sharon Eyal, ETS Express from 2018-04-03T17:39:18

Michele Bell, head of ASI’s Editorial department, interviews Sharon Eyal, CEO of Counselor Top 40 supplier ETS Express, on the company’s recent win in a trademark infringement case against S’well, ...

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Advertising Specialty Institute
Podcast: Best Places to Work, Stowebridge Promotion Group from 2018-03-27T13:07:42

At Stowebridge Promotion Group (asi/337500), a vibrant positive culture permeates everything, powering the Arizona-based distributor’s sales growth and employees’ quality of life. That winning cult...

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Advertising Specialty Institute
Geiger Acquires BTC Group from 2018-03-20T14:38:19

Top 40 distributor Geiger (asi/202900) has acquired BTC Group, a U.K.-based distributor. In this exclusive podcast with Counselor’s Christopher Ruvo, Geiger CEO Gene Geiger and Chief Operating Offi...

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Advertising Specialty Institute
Insights from Proforma’s Newest Exec: Chris Piper from 2018-03-01T21:20:24

The new vice president of business development at Proforma (asi/300094) – Chris Piper – discussed his plans for growing the company and the industry as a whole in an interview with Counselor’s John...

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Advertising Specialty Institute
Counselor Breaking News Podcast: Insights From BIC Graphic’s New CEO David Klatt Jr. from 2018-02-22T17:36:25

Growth opportunities, new products, the importance of company culture and the power of promotional products to drive results – BIC Graphic’s (asi/40480) new CEO David Klatt Jr. discussed all that a...

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Advertising Specialty Institute
Interview with AIA Corporation CEO Matt Gresge from 2018-01-17T22:24:30

Following AIA Corporation’s (asi/109480) acquisition of OfficeZilla, Counselor’s Dave Vagnoni interviewed CEO Matt Gresge to get more details on the deal.

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Advertising Specialty Institute
A Closer Look at the Fashion Faceoff from 2016-06-09T18:08:17

Roy Wilbur, director of marketing and communications at Moore College of Art & Design in Philadelphia, explains why the school's fashion department decided to participate in the Wearables Fashion F...

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Advertising Specialty Institute
Advantages Experts Podcast Episode 5: Stephanie Chung from 2016-05-26T17:48:44

In this episode of the Advantages Experts Podcast Series, Editor Dave Vagnoni talks with Stephanie Chung, a Dallas-based consultant that trains businesspeople in sales, management, and leadership d...

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Advertising Specialty Institute
Advantages Experts Podcast Episode 4: Johnny Campbell from 2016-03-31T19:36:12

In this episode of the Advantages Experts Podcast Series, Editor Dave Vagnoni talks with Johnny Campbell, a marketing consultant and the CEO of Rise-Up and Win Seminars. Here, Campbell offers up st...

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Advertising Specialty Institute
Building a Better Screen-Printing Shop from 2016-03-31T18:03:53

Mike Blythe, owner of Blythe's Athletics in Valparaiso, IN, talks about winning Wearables Extreme Screen-Printing Shop Makeover contest this year. Blythe shares the most valuable lessons he learned...

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Advertising Specialty Institute
STRATEGY SESSION – COMPLEXITIES OF THE 21ST CENTURY from 2016-03-17T15:29:46

Aaron Dignan, founder of The Ready and author of the upcoming book The Responsive Organization, speaks to ASI in this exclusive interview on how organizations can succeed in a world where digital f...

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Advertising Specialty Institute
The Expert - Taking Risks to Achieve Great Outcomes from 2016-02-25T22:25

In this episode of the Advantages Experts Podcast Series, Editor Dave Vagnoni talks with Kevin Sandhu, the founder of online Canadian lending firm Grow. Here, Sandhu explains why successful busines...

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Advertising Specialty Institute
Copyright and Trademark for Decorated-Apparel Sellers from 2016-02-17T15:39:54

Ruth Carter, a licensed attorney in Arizona with a practice that focuses on intellectual property, debunks some common myths and misconceptions of copyright and trademark law in this episode of Wea...

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Advertising Specialty Institute
The Expert - Earn More Referrals from 2016-01-22T14:08:31

In this episode of the Advantages Experts Podcast Series, Editor Dave Vagnoni talks with business trainer Alice Heiman, the founder of Nevada-based consultancy Alice Heiman, LLC. In this interview,...

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Advertising Specialty Institute
Designed to Win from 2016-01-21T20:47:30

Jackie Whitfield, vice president of merchandising for PCNA Apparel, parent company of Trimark (asi/92121), talks about the supplier’s design philosophy and commitment to innovation. Trimark topped ...

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Advertising Specialty Institute
When Is It Time to Buy? from 2016-01-21T20:46:45

Rick Roth, an award-winning screen printer and president of Mirror Image Inc., shares some pointers for purchasing new equipment. How do you know it’s time to buy an additional or replacement scree...

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Advertising Specialty Institute
The Advantages Podcast: Sandy Poster from 2016-01-13T14:23:09

In this series of podcasts, we interview several of this year’s Advantages Distributor Salesperson of the Year finalists. This episode features Sandy Poster, sales executive at Axis Promotions (asi...

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Advertising Specialty Institute
The Advantages Podcast: Kelly Stone from 2016-01-13T14:20:37

In this series of podcasts, we interview several of this year’s Advantages Distributor Salesperson of the Year finalists. This episode features Kelly Stone, owner of the Idea Box powered by Proform...

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Advertising Specialty Institute
The Expert - Building Your Personal Brand from 2015-12-30T17:40:52

In this premier edition of the Advantages Expert podcast series, we go one-on-one with Dan Schawbel, managing partner of Millennial Branding, a Gen Y research and consulting firm. Schawbel provides...

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Advertising Specialty Institute
Strategy Session - Secrets Of Entrepreneurial Success from 2015-12-29T14:31:56

Marcus Lemonis, the CEO of Camping World and host of the hit CNBC series The Profit, speaks to ASI in this exclusive interview on why some entrepreneurs are raving successes – and why others are de...

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Advertising Specialty Institute
Strategy Session - Inspiring Ownership at Every Level from 2015-12-22T16:17:33

In this podcast, author and business-leadership speaker Meridith Elliott Powell talks about redefining personal responsibility and how it can be used as a leadership strategy. She also shares insig...

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Advertising Specialty Institute
Strategy Session: The Easiest Ways to Retain Customers from 2015-12-17T13:33:36

Decorated-apparel industry veteran Craig Mertens, president of Digital Art Solutions (asi/14970), shares some of his insights about the wearables marketplace’s current landscape and future opportun...

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Advertising Specialty Institute
Podcast: How To Face Adversity from 2015-12-15T14:47:20

In this exclusive podcast, ASI speaks with JR Martinez, best-selling author and actor and the keynote speaker for The ASI Show Dallas. As a soldier in Iraq, Martinez was injured by a roadside bomb ...

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Advertising Specialty Institute
A Quick Chat from 2015-12-10T19:36:06

Description: Mark Ziskind, chief operating officer at CSE (asi/155807), talks about the role speed plays in the promotional products industry, and how the age of Amazon has changed the way business...

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Advertising Specialty Institute
Strategy Session - Building A Promo Business from 2015-12-10T13:54:48

In the latest edition of ASI’s Strategy Session podcast, Marli and Jeff Thibodeau, owners of Brio Promotions, share strategies for how to build a promotional products and decoration business. Plus,...

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Advertising Specialty Institute
Building Your Personal Brand from 2015-12-03T18:21:13

Branding and marketing expert Dorie Clark, author of Stand Out and Reinventing You, shares some of the strategies she has developed for clients like Google, Microsoft and Morgan Stanley. What are t...

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Advertising Specialty Institute
Strategy Session – Millenials in Promotional Products from 2015-12-01T16:18:21

Erin Reilly, CEO of Pop! Promos (asi/45657), shares her unique perspective as a millennial running a thriving industry supplier. What was the greatest challenge for her and co-founder Sterling Wils...

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Advertising Specialty Institute
Exclusive Podcast: The Future Of American Apparel from 2015-11-24T12:37:49

The past two years for American Apparel (asi/35297) have had more twists and turns than a television drama, from the ouster of Founder Dov Charney to the company’s recent declaration of bankruptcy ...

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Advertising Specialty Institute
A Conversation with Paul Gallagher from 2015-11-19T14:15:51

Senior Writer Theresa Hegel talks with Hirsch International CEO Paul Gallagher about the popularity of the company’s Solution Studio and how Hirsch plans to stay on top in 2016. Hirsch Internationa...

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Advertising Specialty Institute
Strategy Session - Integrity Selling from 2015-11-16T17:27:53

In the latest edition of ASI’s new Strategy Session podcast, sales guru Diane Ciotta dishes insights no selling professional can miss. Want to build strong, long-term relationships with clients? In...

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Advertising Specialty Institute
Strategy Session – The Increasing Popularity Of Made-In-The-USA Products from 2015-11-10T16:28

In the latest edition of ASI’s new Strategy Session podcast, David Bronson from supplier firm Unionwear details why there has been a resurgence of interest in products that are manufactured in the ...

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Advertising Specialty Institute
Power 50 Podcast Episode 7: Emmanuel Bruno, BIC Graphic from 2015-11-10T13:32:38

In this seventh installment of the Counselor Podcast: Power 50 Series, Emmanuel Bruno explains how one industry challenge can be turned into an opportunity. “The order process we have in this marke...

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Advertising Specialty Institute
Strategy Session – Apparel Sourcing Best Practices from 2015-11-03T16:21:54

In this edition of Strategy Session, David Bebon, the CEO of DBEBZ Apparel, talks about apparel sourcing best practices and emerging markets overseas. The long-time industry expert discusses his vi...

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Advertising Specialty Institute
Power 50 Podcast Episode 6: Jeff Lederer, Prime Line from 2015-11-03T13:13:44

In this sixth installment of the Counselor Podcast: Power 50 Series, Jeff Lederer details the importance of having capital support as a supplier in the promotional products market today. “One big c...

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Advertising Specialty Institute
Strategy Session – How To Gain Referrals from 2015-10-27T15:17:42

In this edition of Strategy Session, sales expert and networking guru Alice Heiman shares her top strategies for gaining referrals and growing your online presence. She also discusses the elements ...

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Advertising Specialty Institute
Power 50 Podcast Episode 5: Jo-an Lantz, Geiger from 2015-10-27T12:47:26

In this fifth installment of the Counselor Podcast: Power 50 Series, Jo-an Lantz explains why she thinks the pace of everything in the ad specialty market is picking up. “The Amazon model is really...

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Advertising Specialty Institute
Strategy Session – Sell on Value Instead of Price from 2015-10-20T19:33:08

In this debut edition of ASI’s new Strategy Session podcast, sales growth expert Ryan Sauers details how distributors should continuously strive to prove their value to clients. The key? Create a b...

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Advertising Specialty Institute
Power 50 Podcast Episode 4: Ross Silverstein, iPROMOTEu from 2015-10-20T13:38:48

In this fourth installment of the Counselor Podcast: Power 50 Series, Ross Silverstein explains why he thinks a severely disruptive environment is coming to the promotional products market. “Techno...

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Advertising Specialty Institute
Power 50 Podcast Episode 3: Norm Hullinger, alphabroder from 2015-10-16T13:53:47

In this third installment of the Counselor Podcast: Power 50 Series, last year’s Counselor Person of the Year Norm Hullinger labels the impact from nontraditional suppliers as one of the biggest ch...

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Advertising Specialty Institute
Power 50 Podcast Episode 2: Bill Korowitz from 2015-10-16T13:39:07

In this second installment of the Counselor Podcast: Power 50 Series, current Counselor Person of the Year Bill Korowitz pleads with the industry to do a better job of educating marketers. “We have...

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Advertising Specialty Institute
Power 50 Podcast Episode 1: Jason Robbins, ePromos from 2015-10-16T13:21:40

In this first episode of the Counselor Podcast: Power 50 Series, Jason Robbins of ePromos Promotional Products provides his outlook for the industry, discusses the future of e-commerce in the marke...

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