Effective Branding of a Construction Company – Interview with Mark Buckshon - a podcast by Aarni Heiskanen

Our interviewee is Mark Buckshon, construction publisher and marketing specialist, President of the Construction News and Report Group. Today’s topic is branding – why it is important, and how to create brand value. Quoting from Mark’s book Construction Marketing Ideas ,“Your goal in marketing your construction business is to understand and elevate your brand’s value. […]

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