Ep. 24 – Micro-Generations in Your Workforce, with Courtney Scharf from Trend Hunter - a podcast by Association of Equipment Manufacturers

As more Baby Boomers are reaching retirement age, equipment manufacturers who want to stay competitive are going to need to attract and retain younger workers. But many companies don’t have a plan for appealing to Gen X, Millennials and Gen Z.

And those that do might be basing it on false notions about generational thinking and mindsets. So in this edition of the podcast, Trend Hunter’s Senior Vice President of Research Services Courtney Scharf outlines their new, more precise framework of micro-generations, and shares some best practices that construction and agriculture equipment manufacturers can use to build an inter-generational workforce.

Further episodes of AEM Thinking Forward Podcast—Advancing the Equipment Manufacturing Industry

Further podcasts by Association of Equipment Manufacturers

Website of Association of Equipment Manufacturers