Podcasts by Marketing Agency Exposed Podcast

Marketing Agency Exposed Podcast

Do you own, run, or work in a marketing agency of any kind? Find honest answers to the questions you’ve been afraid to ask.

In the marketing and advertising world, agencies consistently proclaim that they are perfect experts at what they do. Spoiler alert: This image is just as curated as their #relevant Instagram feeds and trendy office spaces. The truth is, everyone struggles with similar questions and conflicts, but they wouldn’t dare talk about them.

Hosted by three agency owners with a combined 40 years of experience, Agency Exposed is here to cut through the perfect facade and reveal honest, applicable agency advice for your business. Listen to us discuss what’s working, what isn’t, what we know, and what we don’t - holding nothing back. These thought leaders have generated over $1 billion in revenue for brands of all sizes— and they’re not afraid to ask the tough questions and discuss the answers together.

Pull up a chair and listen in as Agency Exposed reveals valuable insights for what’s working and what’s not in agency life today. They’re pulling back the facade of a fancy espresso machines, craft beers on tap, and office dogs to expose the real issues agencies wrestle with on a daily basis. This is the podcast these guys wish they had when they first started, and the podcast everyone in this space needs today.

Join the discussion.

Further podcasts by Bob Hutchins, Brad Ayres & Ken Ott

Podcast on the topic Management

All episodes

Marketing Agency Exposed Podcast
Ep 137: How to LEAD Client Expectations from 2023-11-10T12:00

Navigating the promises and pitfalls of the agency-client relationship. Discover strategies for aligning expectations, establishing boundaries, and crafting clarity around goals, metri...

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Marketing Agency Exposed Podcast
Ep 136: How to Invest Your Time and Money Like a Boss from 2023-10-20T17:54

Learn how to get the highest returns on your time and money investments. The guys provide actionable tips on becoming a "time multiplier," maximizing conference experiences, starting a...

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Marketing Agency Exposed Podcast
Ep 135: More rest, more value, more profit = better life from 2023-09-15T16:00

Subtitle: 

Dive into a world where business insights blend with the rhythm of excellence, as we unpack the essence of the "Messi Effect." Just as a catchy jingle stick...

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Marketing Agency Exposed Podcast
Ep 134: The secret to being the best in the world from 2023-09-01T20:09

Subtitle: 

Though the title may sound suspiciously too good to be true, trust us, it’s easier than you think to become the best in the world. Today, the guys dive into...

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Marketing Agency Exposed Podcast
Ep 133: Don’t build a prison; build a business from 2023-07-14T16:00

Subtitle: 

It’s a freestyle Friday so you know some secrets to success are about to be dropped. The guys dive deep into the importance of building a business that serv...

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Marketing Agency Exposed Podcast
Ep 132: Charge more than ever before from 2023-06-30T16:36

Subtitle: 

Unlocking the Secrets to Success: Discover the transformative power of creativity, differentiation, and strategic pricing as the guys delve deeper into the ...

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Marketing Agency Exposed Podcast
Ep 131: How to 10x your prices from 2023-05-26T16:00

Subtitle: 

Take a moment to think about any famous, successful company. (Apple, Tesla, Google, Facebook, etc). One thing that most people think about when they think a...

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Marketing Agency Exposed Podcast
Ep 130: How to sell creative services from 2023-05-12T16:00

Subtitle: 

When you think about creativity, you typically think of painting, poetry, or some other art form. The truth is, creativity is in everything; whether it’s a ...

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Marketing Agency Exposed Podcast
Ep 129: The business of creativity from 2023-04-28T16:00

Subtitle: 

As a kid, you were probably taught that creativity is something only for “artsy kids” and that it was “unique” but it wasn’t going to help you make money. I...

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Marketing Agency Exposed Podcast
Ep 128: How to price correctly and sell on value from 2023-04-14T16:00

Subtitle:

Have you ever been inside a store, picked up an item you thought was unique, looked at the price, and then put the item back on the shelf? This is a universa...

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Marketing Agency Exposed Podcast
Ep 126: How to use AI in your agency to save you time from 2023-03-31T19:44

Subtitle:

When most people think about AI, they think of the dangerous robots or technology from movies that destroy the human race. Though AI does have the potential ...

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Marketing Agency Exposed Podcast
Ep 127: Processes = Profits from 2023-03-17T17:00

Subtitle:

Processes. For many that word sounds boring, but for the wise owner it means profit. It’s one of your best tools to increase your profit. On this week’s epis...

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Marketing Agency Exposed Podcast
Ep 125: What is your success theme for 2023? from 2023-02-17T15:55

Subtitle:

How’s 2023 going so far? We start every year with successful themes and words; not resolutions. Approximately 80 percent of those who set New Year’s Resoluti...

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Marketing Agency Exposed Podcast
Ep 124: Agencies need to focus on this in 2023 from 2023-02-03T17:00

Subtitle:

2022 flew by and 2023 is here. That means it’s time to reflect on 2022 and what you want to change for yourself and your busines...

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Marketing Agency Exposed Podcast
Ep 123: How to write a book from 2023-01-20T17:00

Subtitle:

How to write a book. So many want to, so few do. Though it might seem lofty, unrealistic, or daunting, you CAN write a book. Eve...

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Marketing Agency Exposed Podcast
Ep 122: Being human in a digital world from 2023-01-06T19:19

Subtitle:

Being human in a digital world. It’s no secret that our society has become a digital one; almost everything we do is online or i...

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Marketing Agency Exposed Podcast
Ep 121: What is media trauma? from 2022-12-16T22:26

Subtitle:

Media trauma. Sounds scary… but (our own) Bob Hutchins and Jenny Black’s new book, Our Digital Soul helps to, “guide you through...

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Marketing Agency Exposed Podcast
Ep 120: How to close more business from 2022-11-18T16:00

Subtitle:

The goal of all businesses is to make profit, and that’s only possible if you’re able to consistently close business at a profit...

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Marketing Agency Exposed Podcast
Ep 119: Be in the time maximization business from 2022-11-04T16:00

Subtitle:

We’ve all waited in line for long periods of time, either by choice or necessity. As businesses, we want to be the business cons...

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Marketing Agency Exposed Podcast
Ep 118: Remote vs In Office vs Hybrid... Which is best? from 2022-10-21T16:00

Subtitle:

*jeopardy countdown plays* “Which work environment is best: remote, in-office, or hybrid?” The answer to this question depends o...

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Marketing Agency Exposed Podcast
Ep 117: How to make every project a success from 2022-10-07T19:56

Subtitle:

How can you make every project a success? You may be thinking, that’s not even possible, but there’s one technique that’s often ...

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Marketing Agency Exposed Podcast
Ep 116: Are you building a valuable asset? from 2022-09-23T19:43:33

Subtitle:

What do you think of when you hear the word asset? Most people think of stocks, real estate, or some kind of commodity. While al...

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Marketing Agency Exposed Podcast
Ep 115: Content marketing for agencies... How to make it work from 2022-08-26T20:30:02

Subtitle:

In part two of our “content marketing - is it worth it?” discussion, we niche down to some things that agencies can do to help t...

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Marketing Agency Exposed Podcast
Ep 114: Content marketing... Is it worth it? from 2022-08-12T19:08:11

Subtitle:

Content marketing… one of the more controversial topics in the business world. What is it and is it worth doing? The list of que...

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Marketing Agency Exposed Podcast
Ep 113: Are we addicted to the direct response drug? from 2022-07-29T14:38:16

Subtitle:

Are we addicted to the direct response drug? Most are, and the question is how do you get off of it? Today we talk about the pat...

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Marketing Agency Exposed Podcast
Ep 112: How to lower stress and improve the enjoyment of owning a business from 2022-07-22T17:07:16

Subtitle:

Today we break down various ways we deal with stress and the positive impact challenges they have on our physical, emotional, me...

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Marketing Agency Exposed Podcast
Ep 111: Stop sabotaging yourself and start hitting your goals from 2022-07-07T13:34:52

Subtitle:

Apologies in advance to Marvel fans. Today we break down our kryptonites and our superpowers and how they often tend to be two s...

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Marketing Agency Exposed Podcast
Ep 110: What to do when a key team member leaves from 2022-06-22T16:00:20

Subtitle:

Today we break down the practical and emotional sides of handling when someone with a leadership role leaves your business. We d...

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Marketing Agency Exposed Podcast
Ep 109: What would you do differently if you had to start over? from 2022-06-13T20:21:09

Subtitle:

Today we break down what things we would do differently in our agencies if we had to start over completely. We talk about the im...

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Marketing Agency Exposed Podcast
Ep 108: What if you took a month off? from 2022-05-25T18:27:46

Subtitle:

You can only give from abundance. And since you have to give everyday to be successful, y...

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Marketing Agency Exposed Podcast
Ep 107: How do you build a healthy hybrid workforce? from 2022-05-05T14:48:11

Subtitle:

Today we dive into the world of all things hybrid, looking at how things have changed sin...

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Marketing Agency Exposed Podcast
Ep 106: Live Marketing Workshop from 2022-04-21T18:41:48

Subtitle:

Today we’re workshopping a real marketing problem, live. In this episode, we talk about v...

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Marketing Agency Exposed Podcast
Ep 105: How to give a TED Talk from 2022-04-06T18:45:05

Subtitle:

Have you ever wondered what goes into preparing for and giving a TED Talk? Being able to ...

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Marketing Agency Exposed Podcast
Ep 104: How do you invest to combat inflation? from 2022-03-30T18:24:44

Subtitle:

As we all are aware, the environment of today’s economy is constantly changing and inflation is a...

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Marketing Agency Exposed Podcast
Ep 103: How to Find and Leverage your Superpower with special guest, Erik Jensen from 2022-03-23T18:31:17

Subtitle:

Today’s episode features a special guest, Erik Jensen, Chief Strategy Officer of Predicti...

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Marketing Agency Exposed Podcast
Ep 102: Do big brands only hire big agencies? from 2022-03-16T17:56:58

Subtitle:

And the myth-busting continues! On this week’s episode, we continue to analyze and debunk...

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Marketing Agency Exposed Podcast
Ep 101: The Customer is Always Right... Introducing Agency Myth Busting from 2022-03-10T22:36:17

Subtitle:

Welcome to the 100th Episode of Agency Exposed! The agency world is riddled with myths an...

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Marketing Agency Exposed Podcast
Ep 100: Russia and Ukraine: What can we learn, and what can we do? from 2022-03-02T19:23:50

Subtitle:

February 25th, 2022 is the day when Russia launched their initial attack on Ukraine. Ther...

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Marketing Agency Exposed Podcast
Ep 99: What’s your theme for 2022? from 2022-02-16T18:39:50

Subtitle:

With the beginning of a new year comes the organizing, goal setting, and planning. What i...

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Marketing Agency Exposed Podcast
Ep 98: Spend your time on what matters from 2022-01-26T22:52:11

Subtitle:

Time… it’s our most limited resource. The older you get, the more you’re responsible for,...

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Marketing Agency Exposed Podcast
Ep 97: How will you make 2022 a success? from 2021-12-31T21:01:11

Summary:

On today’s episode we talk about the New Year, and some of the things we’re doing to creat...

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Marketing Agency Exposed Podcast
Ep 96: Inflation-proof your business from 2021-12-16T20:27:27

Summary:

On today’s episode we talk about inflation and how to prepare your business for it. With t...

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Marketing Agency Exposed Podcast
Ep 95: How will the Metaverse change business? from 2021-12-01T23:32:54

Summary:

On today’s episode we talk about the metaverse and predict what we think it is, what it do...

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Marketing Agency Exposed Podcast
Ep 94: Stop doing RFPs from 2021-11-17T17:45:59

Summary:

On today’s episode we talk about RFPs and why we think they can and should be eliminated f...

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Marketing Agency Exposed Podcast
Ep 93: Blockchain will change marketing from 2021-11-03T19:25:06

Summary:

On today’s episode, we talk about blockchain technology and how it could impact marketing....

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Marketing Agency Exposed Podcast
Ep 92: Branding by example with guest, Marcus Meazzo from 2021-10-27T19:05:32

Summary:

On today’s episode, we chat with Marcus Meazzo about branding, and how to make a genuine b...

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Marketing Agency Exposed Podcast
Ep 91: Manipulation Marketing from 2021-10-20T17:24:28

Summary:

On today’s episode, we talk about the ethics of marketing, and the struggle of balancing u...

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Marketing Agency Exposed Podcast
Ep 90: New laptop for you! from 2021-10-13T18:34:49

Summary:

On today’s episode we break down the pros and cons of investing in technology and other to...

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Marketing Agency Exposed Podcast
Ep 89: Smart glasses, magazine ads and secret Facebook targeting from 2021-09-30T16:00

Summary:

In today's episode we talk about a variety of topics, but focus on three main ideas. The f...

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Marketing Agency Exposed Podcast
Ep 88: How do you create predictable revenue? from 2021-09-22T16:01:06

Summary:

In today's episode, we break down some of the ways that we maintain predictable revenue. R...

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Marketing Agency Exposed Podcast
Ep 87: Let’s go deep on ecommerce from 2021-09-08T16:18:59

Summary:

In today's episode, we dive into the evolving world of ecommerce. Every agency should be e...

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Marketing Agency Exposed Podcast
Ep 86: Are you maximizing your capital? from 2021-08-25T20:24:56

Summary:

On today’s episode, we talk about where we think an agency’s profit should go to bring the...

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Marketing Agency Exposed Podcast
Ep 85: How to break into new verticals from 2021-08-18T17:34:40

Summary:

Today we discuss how to break into new verticals. We also discuss whether you should break...

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Marketing Agency Exposed Podcast
Ep 84: How to be happy even when people are jerks ;) from 2021-08-11T18:34:56

Summary:

Today we talk about the challenges of working with difficult clients or just simply not ge...

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Marketing Agency Exposed Podcast
Ep 83: Agencies are the best. from 2021-08-04T16:00

Summary:

Today we discuss the positive aspects of running an agency. When you work in an agency, yo...

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Marketing Agency Exposed Podcast
Ep 82: The 5 Dysfunctions of a Team from 2021-07-28T16:00

Summary:

Today we analyze Patrick Lencioni’s “The Five Dysfunctions of a Team '' and discuss how to...

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Marketing Agency Exposed Podcast
Ep 81: The Dangers of being a Lonely Leader from 2021-07-21T16:00

Summary:

Today we discuss the lonely aspect of being a business owner or leader and some ways to pr...

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Marketing Agency Exposed Podcast
Ep 80: How do you optimize your business for scale? from 2021-07-07T17:26:55

Summary:

Last week we covered how to scale your business without hiring. Today, we chat about how t...

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Marketing Agency Exposed Podcast
Ep 79: Increasing Project Capacity Without Adding More People from 2021-06-30T16:56:28

Summary:

In this week’s episode, we dive into how to scale your agency without hiring. Although hir...

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Marketing Agency Exposed Podcast
Ep 78: Will AI take over internet marketing? (Title written by AI) from 2021-06-23T17:27:54

Summary:

In this week’s episode, we explore the scientific world of AI and specifically AI copywrit...

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Marketing Agency Exposed Podcast
Ep 77: How to take time off without hurting business from 2021-06-16T17:00:55

Summary:

Today we’re continuing our series on agency fundamentals. Even if your agency is mature, t...

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Marketing Agency Exposed Podcast
Ep 76: The Fundamentals of a Successful Agency from 2021-06-09T16:00

Summary:

Today we’re discussing how to start an agency and the 3 key components to be successful. T...

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Marketing Agency Exposed Podcast
Ep 75: Cancel Culture’s Effect on Advertising from 2021-06-02T15:49

Summary:

Today we chat about how cancel culture impacts business, brands, and marketing. We talk ab...

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Marketing Agency Exposed Podcast
Ep 74: The Marketing Benefits of iOS 14.5 from 2021-05-26T16:27:53

Summary:

In today’s episode, we look at the benefits of the iOS 14.5 update to marketers and agenci...

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Marketing Agency Exposed Podcast
Ep 73: Are we Really Fighting for Privacy? from 2021-05-20T20:32:10

Summary:

In today’s episode, we debate the difference between online privacy and online anonymity. ...

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Marketing Agency Exposed Podcast
Ep 72: Become a Student of the Data (A Day in the Life of Brad Ayres) from 2021-05-12T19:09:01

Summary:

Today we’re talking to Brad Ayres about his daily routine. We talk morning rituals- includ...

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Marketing Agency Exposed Podcast
Ep 71: Don’t be Afraid to Take Risks (A Day in the Life of Bob Hutchins) from 2021-05-05T19:51:03

Summary:

Today we’re talking to Bob Hutchins about his daily routine. We talk exercise, journaling ...

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Marketing Agency Exposed Podcast
Ep 70: The Power of Your Morning Ritual (A Day in the Life of Ken Ott) from 2021-04-28T18:21:51

Summary:

A specific morning ritual is a VITAL part of any business leader’s recipe for success. The...

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Marketing Agency Exposed Podcast
Ep 69: What’s Your Pricing Strategy? from 2021-04-21T17:58:21

Subtitle:

Understanding how to price your services is both complex and challenging, and there are a...

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Marketing Agency Exposed Podcast
Ep 68: How do You Maximize during the Good Times? from 2021-04-14T17:03:44

Summary:

Last week’s episode was all about preparing for the next downturn- today we’re flipping th...

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Marketing Agency Exposed Podcast
Ep 67: How to Prepare NOW for the Next Downturn from 2021-04-07T18:26:35

Disclaimer:

In this episode we talk about our experience in reading the market and preparing. We ta...

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Marketing Agency Exposed Podcast
Ep 66: Marketing with a Conscience from 2021-03-31T20:05:49

Summary:

In this week’s episode, we discuss NFTs, the ongoing privacy vs marketing-tech saga, and g...

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Marketing Agency Exposed Podcast
Ep 65: Is Silicon Valley Trying to Kill Facebook? from 2021-03-24T15:59:54

Summary:

In this week’s episode, we’re sharing our perspectives on privacy and how data tracking an...

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Marketing Agency Exposed Podcast
Ep 64: Is your Value Proposition... Valuable? With guest Jody Sutter, Agency Coach from 2021-03-17T18:10:09

Summary:

Jody Sutter is the owner and founder of The Sutter Company, a NYC-based consulting company...

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Marketing Agency Exposed Podcast
Ep 63: Are RFPs a Waste of Time? from 2021-03-10T19:23:11

Summary:

In this week’s episode, we discuss RFPs and how each of our agencies approach them. We tal...

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Marketing Agency Exposed Podcast
Ep 62: Are You the Same as Everyone Else? from 2021-03-03T17:34:55

Summary:

In this week’s episode, we’re diving into what it looks like to coach new clients through ...

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Marketing Agency Exposed Podcast
Ep 61: Innovate or die from 2021-02-24T19:40:32

Summary:

This week’s episode explores the mindset behind innovation. Innovation can be hard because...

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Marketing Agency Exposed Podcast
Ep 60: The Platform vs The People (Pt 2)... How to Become Unstoppable from 2021-02-17T20:26:19

Summary:

We’re back this week with part two of our discussion on “The Platforms vs. The People.” Listen

Marketing Agency Exposed Podcast
Ep 59: The Platforms vs The People... How vulnerable are you? from 2021-02-10T17:20:15

Summary:

Never has there been more awareness of the power that platforms hold within our society - ...

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Marketing Agency Exposed Podcast
Ep 58: You MUST Optimize Your Business Finances from 2021-02-03T17:00

Summary:

In today’s episode we have a special guest- CPA/entrepreneur/real estate investor/genius, ...

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Marketing Agency Exposed Podcast
Ep 57: The Secret to Supercharging Your Business (and Life) from 2021-01-27T20:59:54

Summary:

In today’s episode we break down the importance of mental, physical, and spiritual health....

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Marketing Agency Exposed Podcast
Ep 56: The Marketplace Revolution from 2021-01-21T16:20:05

Summary:

Michael Begg is the co-founder of AMZ Advisers, a Guadalajara, Mexico based agency that sp...

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Marketing Agency Exposed Podcast
Ep 55: The end of marketing as we know it… now what? from 2021-01-13T19:43:02

Summary:

Diversification is a hot topic for us- and for digital marketers especially, the coming ye...

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Marketing Agency Exposed Podcast
Ep 54: New Year, New Word: What’s your theme for 2021? [New Year Special] from 2021-01-06T17:00

Summary:

Happy New Year! Good riddance! See ya 2020! Today we are breaking down our themes for 2021...

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Marketing Agency Exposed Podcast
Ep 53: What did we learn this year? [2020 Year-End Special] from 2020-12-30T17:00

Summary:

Today we’re looking back on the entire year, reflecting on the themes we chose at the begi...

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Marketing Agency Exposed Podcast
Ep 52: How do you give bonuses, throw parties and more in 2020? [Christmas Special] from 2020-12-23T17:00

Summary:

In this episode we discuss how we are approaching normal end of year activities in a new r...

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Marketing Agency Exposed Podcast
Ep 51: What happens when your POC changes? from 2020-12-16T21:06:42

Summary:

The process of communicating with clients can be a tricky one to maneuver even in the best...

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Marketing Agency Exposed Podcast
Ep 50: How has Ecommerce Changed the Landscape in 2020 (and beyond)? from 2020-12-09T20:17:43

Summary:

Today’s episode focuses on the new landscape of business in Q4 of 2020. This week’s episod...

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Marketing Agency Exposed Podcast
Ep 49: Brad got Covid! How did it impact his business? from 2020-12-02T20:44:18

Summary:

In today’s episode Brad shares his experience being sick with Covid-19, giving some first-...

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Marketing Agency Exposed Podcast
Ep 48: How do you sell creative services that are profitable? from 2020-11-25T19:39:19

Summary:

In today’s episode we break down the process of selling creative services. How you not onl...

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Marketing Agency Exposed Podcast
Ep 47: Who makes a GREAT business partner? With guest Bob Strachan of Metacake from 2020-11-18T21:01:31

Summary:

Today’s guest is Ken’s business partner, Bob Strachan. He’s here to fill in for Brad and a...

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Marketing Agency Exposed Podcast
Ep 46: How do you fire someone? from 2020-11-11T20:07

Summary:

Today share their thoughts and pain points around letting people go. How do we keep kindne...

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Marketing Agency Exposed Podcast
Ep 45: We’re Tired… Are you tired? Combatting overwhelm. from 2020-11-04T21:40:22

Summary:

Ken shares the pressure he’s recently felt with several big projects that all require a lo...

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Marketing Agency Exposed Podcast
Ep 44: Why do YOU do what you do? from 2020-10-28T19:48:40

Summary:

In today’s episode we are diving into finding your WHY and how that’s the route to avoidin...

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Marketing Agency Exposed Podcast
Ep 43: Be Weird w/ Guest CJ Casciotta from 2020-10-21T18:08:27

Summary:

Our guest CJ Casciotta is a well-known speaker, author, and Tedx alum. Today we talk about...

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Marketing Agency Exposed Podcast
Ep 42: Clients Need to Buy Your Business, Not You from 2020-10-15T20:15:09

Summary:

Today we’re diving into the topic of selling yourself vs selling your business, and the ch...

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Marketing Agency Exposed Podcast
Ep 41: What’s the key to delivering excellence at scale? The art of delegation. from 2020-10-07T19:34:27

Summary:

Today we are talking about the challenges of learning to delegate effectively. We all know...

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Marketing Agency Exposed Podcast
Ep 40: How do you create a client success system? from 2020-10-01T16:35:31

Summary:

What is the ideal skill set, personality, and role for a client relations person? For some...

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Marketing Agency Exposed Podcast
Ep 39: Balancing Work and Life for a More Effective Existence from 2020-09-23T19:57:07

Summary:

In today’s episode, we talk about how our home lives have shifted since Covid hit, highlig...

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Marketing Agency Exposed Podcast
Ep 38: How to Create Content that is true to your agency. With guest Calvin Nowell from 2020-09-16T21:32:31

Summary:

In today’s episode, guest Calvin Nowell of agency C’Mon Creative is back to give us insigh...

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Marketing Agency Exposed Podcast
Ep 37: What’s Your Agency Content Strategy? How do you produce great content that produces results? from 2020-09-09T18:38:23

Summary:

Understanding the importance of great content creation is the first step in moving towards...

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Marketing Agency Exposed Podcast
Ep 36: Surviving Crisis and Coming Out Stronger with Guest Chris Brewer of OMG Commerce from 2020-09-02T17:26:23

Summary:

In today’s episode, we talk with Chris Brewer about the challenges his agency has faced si...

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Marketing Agency Exposed Podcast
Ep 35: Employees vs Contractors - What’s the Ideal Team Makeup? from 2020-08-26T20:22:26

Summary:

In today’s episode, we’re breaking down the “image” of a giant advertising office with a g...

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Marketing Agency Exposed Podcast
Ep 34: How do you create a great company culture? With guest Taylor Watt from 2020-08-19T16:02:55

Summary:

Last episode we got to hear our guest, Taylor Watt, discuss her experiences working for va...

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Marketing Agency Exposed Podcast
Ep 33: Why do People Hate Working for Agencies? With guest Taylor Watt from 2020-08-12T19:37

Summary:

Today’s episode we’re diving into the various experiences of Agency culture with guest Tay...

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Marketing Agency Exposed Podcast
Ep 32: Profitability (Part 2) - What are the systems and processes that help ensure profitability? from 2020-08-05T16:00

Summary:

Having an awesome project management system in place is just the beginning- there also hav...

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Marketing Agency Exposed Podcast
Ep 31: Are you profitable? (Part 1) from 2020-07-29T16:00

Summary:

Maintaining a steady profit margin is the key to a healthy, stable business. It’s how you ...

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Marketing Agency Exposed Podcast
Ep 30: Media Buying is Broken (Part 2) - Rethinking the pricing model from 2020-07-22T16:00

Summary:

In our last episode we started to unpack the current media buying model and discuss why we...

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Marketing Agency Exposed Podcast
Ep 29: Media Buying is Broken (Part 1) from 2020-07-15T19:50:47

Summary:

In our coronavirus world, more and more businesses are turning to agencies for digital adv...

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Marketing Agency Exposed Podcast
Ep 28: Working with Other Agencies to Grow Your Business with guest Jon Tsourakis from 2020-07-08T21:14:37

Summary:

We all want new streams of new business, and today’s guest shares how they were able to bu...

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Marketing Agency Exposed Podcast
Ep 27: Let’s Talk Contracts and Terms from 2020-07-01T18:36:11

Summary:

Terms and contracts are overwhelming to begin with. No one wants pages of legal documents,...

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Marketing Agency Exposed Podcast
Ep 26: Let’s Expose Pricing from 2020-06-24T21:42:14

Summary:

When we began this podcast, our goal was to share and learn about the questions that many ...

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Marketing Agency Exposed Podcast
Ep 25: How can you speed up your AR? [Special Events Episode] from 2020-06-17T19:19:51

Summary:

While we certainly don’t have solutions for all the issues we face, we know that we are AL...

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Marketing Agency Exposed Podcast
Ep 24: How Does Diversity apply to Agency Business? With guest Calvin Nowell from 2020-06-10T20:41:17

Summary:

When we launched our podcast and put together a list of possible guests, Calvin Nowell was...

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Marketing Agency Exposed Podcast
Ep 23: Remote Work - The Future of Agency Life or just a Fad? from 2020-06-03T19:57:34

Summary:

Now that everything everywhere has changed, let’s ask one of the burning questions: do you...

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Marketing Agency Exposed Podcast
Ep 22: How do you stay in an Abundance Mindset during a Recession? from 2020-05-27T20:28:54

Summary:

In today’s episode, we are digging deep into the idea of maintaining a mindset of abundanc...

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Marketing Agency Exposed Podcast
Ep 21: Finding the Good in the Virus (Part 8): How do you Set and Achieve Objectives in ANY business climate? With Guest, Jay Myers, Co-Founder of Bold Commerce. from 2020-05-20T21:12:15

Summary:

In today’s episode we have guest Jay Myers, co-founder of Bold Commerce - arguably the wor...

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Marketing Agency Exposed Podcast
Ep 20: What’s My ROI? from 2020-05-13T18:34:17

Summary:

ROI is more important now yet harder to measure than ever. Because of the uncertain econom...

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Marketing Agency Exposed Podcast
Ep 19: Finding the Good in the Virus (Part 7): Will doing business actually improve after the initial impact of our economic crisis passes? [2 MONTH CHECK-IN] from 2020-05-06T19:18:48

Summary:

Today’s episode is Part 8 of our COVID-19 / Corona series, where we’re uncovering the good...

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Marketing Agency Exposed Podcast
Ep 18: Finding the Good in the Virus (Part 6): What are the Fundamental Rules that will get your Agency through Any Crisis? With guest Daniel Cobb, founder of The Daniel Brian Agency. from 2020-04-29T21:20:05

Summary:

Ever wish you could pick the brain of an industry leader who has been around a lot longer ...

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Marketing Agency Exposed Podcast
Ep 17: Finding the Good in the Virus (Part 5): How do you sell your services and market your business during the Coronavirus pandemic? from 2020-04-22T17:47:53

Summary:

More than ever, uncertainty from economic conditions caused by Coronavirus/COVID-19 has ma...

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Marketing Agency Exposed Podcast
Ep 16: Finding the Good in the Virus (Part 4): The Power of Pause with guest Curtis Zackery from 2020-04-15T19:05:29

Summary:

For most people, especially achievers, the idea of being forcefully shut down and locked h...

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Marketing Agency Exposed Podcast
Ep 15: Finding the Good in the Virus (Part 3): How to Strengthen Your Client Relationships Through Crisis w/ guest Brian DeMarco, former NFL player and current agency owner. from 2020-04-08T20:27:50

Summary:

Disruption is fast becoming a theme of our daily lives. As we seek out information to make...

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Marketing Agency Exposed Podcast
Ep 14: Finding the Good in the Virus (Part 2): How do you lead and THRIVE through uncertainty and turmoil (Coronavirus or any other)? [LIVE EPISODE] from 2020-04-01T19:17:27

Summary:

Are you worried about how you’re going to make payroll? Are your prospects not buying? Are...

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Marketing Agency Exposed Podcast
Ep 13: How do you get and close more deals (even now)? With guest, Dominic Cummins. from 2020-03-25T19:40:26

Summary:

In this episode, we have our guest, Dominic Cummins who has been coaching agencies on how ...

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Marketing Agency Exposed Podcast
Ep 12: Finding the Good in the Virus (Part 1): How will your business survive (and thrive) through Coronavirus? from 2020-03-18T20:03

Summary:

We talk about "disruption" in business all the time, but we rarely expect disruption to come from the external. The popula...

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Marketing Agency Exposed Podcast
Ep 11: Who Needs an Agency? With guest David Dutton of the ReplaceYourMortgage craze. from 2020-03-11T18:13:59

Summary:

David is a self-made solo-preneur from right here in Nashville. With massive achievements ...

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Marketing Agency Exposed Podcast
Ep 10: Do you Operate in Fear or in Truth? from 2020-03-04T18:32:55

Summary: 

Fear - the most detrimental emotion. What’s worse is making decisions in this irrational ...

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Marketing Agency Exposed Podcast
Ep 9: Is Agency Growth really a good thing? from 2020-02-26T19:45:10

Summary:

If you’re an agency leader, you’ve got a “how it all began” story. Whether you set out to ...

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Marketing Agency Exposed Podcast
Ep 8: How does personality impact the way you do business? from 2020-02-19T16:43:42

Summary: 

In today’s episode we break down how increased self-awareness has had a positive impact o...

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Marketing Agency Exposed Podcast
Ep 7: Selling an Agency, Behind the Curtain with Hannah Paramore Breen from 2020-02-12T17:45:40

Summary:

There are only 2 ways to gain wisdom: 1) learn from your own experiences and failures or 2...

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Marketing Agency Exposed Podcast
Ep 6: How do you innovate, grow, and serve fast moving clients? from 2020-02-05T18:01:53

Summary:

Bob Hutchins, Brad Ayres, and Ken Ott are talking about how to innovate, grow and serve fa...

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Marketing Agency Exposed Podcast
Ep 5: How do you Fund Agency Growth? from 2020-01-29T16:00

Summary:

Bob Hutchins, Brad Ayres, and Ken Ott are back with Episode #3 of Agency Exposed! Today th...

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Marketing Agency Exposed Podcast
Ep 4: How do you Receive, Accept, and Give Client Feedback? from 2020-01-22T19:30

Summary:

Bob Hutchins, Brad Ayres, and Ken Ott discuss the art and struggle of getting client feedb...

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Marketing Agency Exposed Podcast
Ep 3: New year! What’s your word? What's your plan for this year? from 2020-01-13T20:32:12

Summary:

Bob Hutchins, Brad Ayres, and Ken Ott discuss the practice of setting a purpose and direct...

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Marketing Agency Exposed Podcast
Ep2: How do you consistently generate new QUALITY business as an agency? from 2019-12-31T21:59:23

Summary:

Bob Hutchins, Brad Ayres, and Ken Ott talk about (the struggle) of getting new business in...

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Marketing Agency Exposed Podcast
Ep 1: What’s Your Superpower? How to be seen as the BEST in your field. from 2019-12-31T21:47:43

Summary:

Bob Hutchins, Brad Ayres, and Ken Ott talk about their Marketing Superpowers in the very f...

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