Selling the Unsellable: A Real Estate Agent's Guide to Moving Homes That Stall on the Market (Episode 425) - a podcast by Neil Mathweg

In this episode, we're diving deep into the dynamics of selling properties in today's slower market. If you've been facing the challenge of listings that aren't moving as quickly as you'd like, you're not alone. We'll explore the essential steps and strategies to get those "unsellable" listings sold.

Our approach revolves around the Three P's: Pictures, Price, and Property. We'll discuss how to assess and enhance each of these aspects to maximize your chances of success. The key is never giving up and constantly working to improve your listing's appeal and value.

We begin by examining the power of listing photos. Your pictures are today's curb appeal, and we'll show you how to evaluate them critically. Discover how a simple adjustment or enhancement can make a significant difference in attracting potential buyers. We'll also discuss the importance of removing or improving photos and ensuring no vital shots are missing.

Next, we explore the property itself. Are showings going well? Are potential buyers leaving positive remarks, or is something holding them back? We'll share tips on how to make your property shine, from staging to highlighting its best features. We also emphasize the role of open houses in intensifying buyer interest.

Of course, price plays a crucial role in the equation. We'll come back to this, focusing on the value your listing offers to prospective buyers. Learn how to navigate price adjustments and consider other incentives to align your property with market expectations.

But it doesn't stop there. Effective communication with your seller is paramount. We discuss how to establish a strong partnership, ensuring you're both on the same team, working together towards a common goal. You'll discover the importance of regular update calls and how they can transform your relationship with sellers.

Additionally, we touch on strategies like digging deep with potential buyers, reverse prospecting, and expanding your marketing efforts to reach a broader audience. Even if your listing isn't brand new, there are creative ways to reposition it as "now available" and generate fresh interest.

Join us on this episode as we provide valuable insights and actionable steps to sell those "unsellable" listings. Remember, success in real estate is about believing in your ability to adapt, adjust, and ultimately get the job done. Tune in now and be the reason someone smiles today!

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