Podcasts by Two in Twenty

AIM High: Talking about marketing influence and role modelling from 2021-11-04T11:00

With Investment Week’s - Women in Investment Awards round the corner, we took the opportunity to talk to one of the front runners and truly delve into what it means to be a ‘marketing influencer...

AIM High: Talking about marketing influence and role modelling from 2021-11-04T11:00

With Investment Week’s - Women in Investment Awards round the corner, we took the opportunity to talk to one of the front runners and truly delve into what it means to be a ‘marketing influencer...

AIM High: Tackling the assumptions and opportunities for ETFs from 2021-10-07T09:00

ETFs have been one of the most successful financial innovations in the past few decades and are heading for yet another record year. But what makes ETFs so successful and attractive to investors...

AIM High: The legacy and leadership of the UK pensions industry from 2021-09-23T09:00

Unsure how the UK pensions industry actually works? Not to worry, we have it covered in today’s AIM High episode: The legacy and leadership of the UK pensions industry. Accompanying Twink to dis...

AIM High: Building sustainability credentials in your brand from 2021-08-17T16:00

Welcome back to another episode of AIM High. In today’s podcast we take a slightly different approach as Twink is joined in the studio by Benjie Elston, Director and Head of Sustainability at Wh...

AIM High: Creating content for social engagement from 2021-06-24T13:00

Digital technology implementation continues to evolve and the way we interact with social media is transforming too. With all this evolution, it is clear firms not investing time and resources i...

AIM High: Techniques to deliver cut-through presentations from 2021-05-11T13:00

Giving presentations is a required skill in modern society and while it can seem easy enough on the surface, delivering cut through presentations that truly engage audiences is a very much sough...

AIM High: The importance of a learning mindset from 2021-04-13T10:00

A learning mindset is crucial for a digital focused world. In the past 18 months all industries have undergone a digital evolution with work processes and culture being transformed. In t...

AIM High: Marketing in the Middle East from 2021-03-30T13:00

The Middle East is considered by many as an opaque market, it can be difficult to know who the end investors are and the industry is extremely relationship driven, making patience a key contribu...

Content to build audiences from 2021-03-22T14:00

In today’s episode Twink explores content to build audiences alongside Vered Zimmerman, founder and managing director at FinText, and Kennedy Lynn, Marketing Analyst at White Marble Marketing.

AIM High: Content to build audiences from 2021-03-22T13:00

Growing an audience, as we’ve all experienced, is a difficult task. In our increasingly digital world it can feel hard to compete with all the other companies now pushing seemingly endless quant...

The essentials of the US market from 2021-01-31T22:10:42.023393

With the US and European investment industry requiring different approaches and strategies, Twink discusses the essentials of the US asset management industry as she’s joined by Cynthia Holahan, Ma...

AIM High: Segmentation as part of your marketing strategy from 2021-01-31T22:10:42.023393

As segmentation becomes an increasingly important role in a marketer’s strategy, our new podcast focuses on this often-neglected field. Twink is joined by Babatunde Awopetu, Group Strategy and Mark...

AIM High: Thought leadership in today's marketing mix from 2021-01-31T22:10:42.023393

In today’s episode, Twink discusses the role thought leadership plays in today’s marketing mix as she’s joined in the studio by James Whitman, Head of Client Communications and Content at Aviva Inv...

AIM High: Rethinking the role and delivery of events from 2021-01-31T22:10:42.023393

We shine a light on the role and delivery of events in a post-pandemic world, looking at the opportunities and practicalities of future events. Twink Field talks to Jon Rosies, Event Marketing Cons...

AIM High: Stakeholder management, impact & influence from 2021-01-31T22:10:42.023393

Has COVID-19 enabled marketers to build and strengthen relationships with key stakeholders across their business? In today’s episode, Twink discuses stakeholder management, impact and influence as...

AIM High: Shrinking or growing your marketing teams? Tips for handling both conversations from 2021-01-31T22:10:42.023393

Difficult conversations: Shrinking or growing your marketing teams in a COVID-19 world This week, Twink talks to Charlie Walters, Director of CW Learning Ltd and Ruth Johnson, Director at INK HR a...

AIM High: Managing for Mental Health from 2021-01-31T22:10:42.023393

In this week’s episode Twink welcomes back Janice Benning, Founder and Director of NeuroVitality Ltd, to discuss how we can manage for mental health.

AIM High: The role real assets play in a portfolio from 2021-01-31T22:10:42.023393

Today’s episode looks at real assets, focusing on where to look in the market for natural income and when liquidity is an issue. We also look at what the stress points and trade-offs are, and the r...

AIM High: Under the bonnet of investment trusts & how to market them from 2021-01-31T22:10:42.023393

We shine a light on investment trusts this week, looking into what makes this a good investment choice, and why it is difficult to promote them. Twink is joined by Ross Duncton, Managing Director, ...

AIM High: Fund Governance from 2021-01-31T22:10:42.023393

In today’s episode Twink is joined by Stuart Alexander, Co-Founder and CEO of Gemini Investment Management as they address Fund Governance within the Investment Management industry.

AIM High: Creating a new asset management brand from 2021-01-31T22:10:42.023393

We are joined by Courtney Waterman, Head of Creative Marketing at Ninety One (previously Investec Asset Management) to talk about creating a new asset management brand. Also in studio with Twink is...

AIM High: Innovation in financial services from 2021-01-31T22:10:42.023393

This episode we discuss digital innovation in financial services and Twink is joined by Olivia Vinden, Head of Fintech and Innovation at Alpha FMC and Andrew Scott, Managing Director of White Marbl...

AIM High: ESG terms, trends and appetite from 2021-01-31T22:10:42.023393

ESG, sustainability and impact are prominent themes on most investment managers’ agendas, alongside the need to differentiate their approach from that of their competitors. This week we discuss the...

AIM High: Wellness in the workplace from 2021-01-31T22:10:42.023393

We discuss the impact of wellness on efficiency in the workplace. A topic not widely discussed until relatively recently, there is now growing understanding and openness about wellness in our lives...

AIM High: Diversity as a driver of change from 2021-01-31T22:10:42.023393

Addressing diversity and inclusion within the financial services industry with guests Bev Shah, CEO and Founder of City Hive and Dan Gilmore, Director of Last Word Media

AIM High: The changing UK advisory market from 2021-01-31T22:10:42.023393

Unpacking the changes in the UK advisory market with Heather Hopkins, Founder of NextWealth and Fergus McCarthy, UK Distribution Director at Standard Life Aberdeen.

AIM High: Developing skilled and capable leaders from 2021-01-31T22:10:42.023393

How to build strength and depth of talent in investment marketing teams with guests Charlotte Lamb and Quentin Crowe

AIM High: Prioritising local needs in Europe with central resources from 2021-01-31T22:10:42.023393

The challenges and opportunities of marketing across Europe with guests Diana Mackay, Managing Director for Global Distribution Solutions at Broadridge, and Peter Beckett, Global Head of Distributi...

AIM High: The art of storytelling from 2020-12-16T11:00

In a world where clients are faced with an array of content and choice, the businesses that survive in 2021 will be the ones that find new ways to engage and connect with audiences.

In thi...

AIM High: Engaging clients&motivating teams from 2020-12-14T09:00

The COVID-19 pandemic has affected companies all across the globe and created a peculiar workforce environment where employees can no longer have in person conversations with their colleagues or...

AIM High: Engaging clients & motivating teams from 2020-12-14T09:00

The COVID-19 pandemic has affected companies all across the globe and created a peculiar workforce environment where employees can no longer have in person conversations with their colleagues or...

AIM High: Engaging clients&motivating teams from 2020-12-14T09:00

The COVID-19 pandemic has affected companies all across the globe and created a peculiar workforce environment where employees can no longer have in person conversations with their colleagues or...

AIM High: Building an ESG Business&Brand (Part 1) from 2020-11-30T09:00

Although ESG investing isn’t new, the COVID-19 pandemic has highlighted the importance of maintaining investment exposure to companies that pursue sustainable goals. Now more than ever, ESG is s...

AIM High: Building an ESG Business&Brand (Part 1) from 2020-11-30T09:00

Although ESG investing isn’t new, the COVID-19 pandemic has highlighted the importance of maintaining investment exposure to companies that pursue sustainable goals. Now more than ever, ESG is s...

AIM High: Prioritising local needs in Europe with central resources from 2020-01-24T14:00

Welcome to the AIM High podcast, hosted by Twink Field, CEO and Founder of White Marble Marketing, for The Association of Investment Marketers (AIM). AIM creates content and resources designed s...

AIM High: Prioritising local needs in Europe with central resources from 2020-01-24T14:00

Welcome to the AIM High podcast, hosted by Twink Field, CEO and Founder of White Marble Marketing, for The Association of Investment Marketers (AIM). AIM creates content and resources designed s...