Show #112 - Dawn Wayt, formerly of American Greetings - a podcast by Likeable Media

Imagine if before you started any social campaign, you looked at whether or not it built your brand, gained you insights and converted sales​. That's exactly what The Center of Excellence at American Greetings did and it was led by Dawn Wayt. Dawn was previously the Director of Marketing and Head of Social Media at American Greetings. You are going to hear one of the best approaches to social media in the land! Dawn is currently the VP of Digital Strategy at KINETiQ DIGITAL.

Further episodes of All the Social Ladies

Further podcasts by Likeable Media

Website of Likeable Media