Host-Read Ads 58: Brands Don't Be Afraid To Test Podcasts Part 1 - a podcast by TWiT

In this episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte interviews VP of Partnerships Ryan Smith on strategies for brands new to podcast advertising to test the medium without fear. Ryan provides advice on ideal testing cadence, determining what works and doesn't through testing, and being open to unexpected audience demographic results.

Host: Lisa Laporte

Guest: Ryan Smith

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