AFS050 - Lisa Gliddon from That’s Delish: From Nurse to Caker - a podcast by Rebekah Allan

In this episode of Angel Foods Show, I interview Lisa from That’s Delish and a Cake Business School enrolled student. What started as a simple baking competition at work office 5 years ago turned into a cake business. Nowadays, she is working on her business plan, what her niche or unique selling point is loved toppers and sugar flowers and business goals.

This podcast is sponsored by Cake Business School. If you want to get more clientele, get fully booked out, be able to price with confidence (for profit) and have actual savings from your business. Well, that is exactly what you get. Enrol for just $1. Read more and enrol here – http://cakebusinessschool.com

We also cover:

• ‘keys’ on advertising + a successful business
• income goals
• taste testing consults equal 100% orders
• there is no such thing as ‘competition’

Setting business plans is important. It is creating the path for where you want your business to head and direction to take. Business plans are very similar to New Years Resolutions, as you are decided where the year is going to take you. I call this setting goals – where do you want your business to be in 12 months time. I teach how to set + hit your business goals inside the Goal Planning training module inside Cake Business School.

Lisa is currently rocking Instagram and has a lot of followers and engagement. She has been working on hashtags and engagement and it is paying off. Here is an article on 11 steps to pimp your Instagram account.

One of Lisa’s goals is to get at least 1 wedding cake order per month booked in for the first 6 months of next year. One way to achieve this goal is by wedding cake testing or taste testing days. During these 1 hour consults, sitting with the client and fiance/friend and discussing the details gives brilliant customer service and far more likely to book in. In fact, Lisa has had 100% success rate (every single consult turned into an order!) That is pretty awesome conversion rate!

And 80-100% conversion rate for 1 marketing strategy is amazing. During this interview, we broke down every step of hosting a cake taste testing day. Here are 4 tips to get wedding cake orders.

There are lots of nuggets of advice for anyone in the industry, including cake ‘competition‘ and how to build up a network and community of like-minded people.

I really enjoyed talking to Lisa and I think you will love the conversation too. You can see more about Lisa at That’s Delish website and Facebook and Instagram.

You enroll in Cake Business School – read more + enroll here. Also, feel free to join our Facebook group, we would love you to join, it is a highly active group and where all the cook cakers hang out.

To help out the show:

• Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
• Subscribe on iTunes. Thank you!

Further episodes of Angel Foods Show: Sales + Marketing + Training = Growing Sweet Business

Further podcasts by Rebekah Allan

Website of Rebekah Allan