AFS078: Fighting Demons&Confidence Crisis (Plus 383% profit margin increase!) - a podcast by Rebekah Allan

In this episode of Angel Foods Show, I interview Julia May from Julia's Cake and Eat It and she shares her story of fighting demons (& fighting cancer) with sugarcraft as part of the healing process. In the beginning Julia had a rough idea of what profit, and discounting for friends and family (or giving away for free). Really it was a confidence crisis and valuing your own work and having customers that value your work! Julia had a confidence crisis and never thought cakes were good enough. Never charged more because she didn't think she was 'worth' more. And the evolution of her business from a hobby to 6% profit margins and now at 56% profit margin and how she did it.

And with a cake course, she increased profit margin by 277%! And in the following year increased profit margin by 383%.

The Angel Foods Show is brought to you by the Price. Market. Sell. Go from less than $1,000 to $5,000 per month selling cakes + sweets in 12 months! Get customers. Charge the right price. Make sales. While juggling it all. How to market + get your name out there + price with confidence for profit + how to sell (beating the cheap cake lady + convincing customers of your value + getting the order).

Enrollment is opening soon. Sign up to the waitlist and be the first to join the next round, opening by end of September. Enrollment opens for only 2 weeks, just a few times per year. Sign up to the waitlist here - https://angelfoods.net/price-market-sell/

Further episodes of Angel Foods Show: Sales + Marketing + Training = Growing Sweet Business

Further podcasts by Rebekah Allan

Website of Rebekah Allan