ANTIC Interview 24 - Michael Katz, Mattel/Coleco/Epyx/Atari/Sega - a podcast by Randy Kindig, Kay Savetz, Brad Arnold

Michael Katz is a video games industry pioneer. Katz was Marketing Director for New Product Categories at Mattel Toys, where he helped create the portable, hand-held games category with the Auto Race and Mattel Football handheld toys. And he was Vice President of Marketing at Coleco, where he worked on ColecoVision and the Coleco tabletop arcade game line. Then he was president at Epyx, where he oversaw the release of three hits for the Atari 8-bit computers — Pitstop, Jumpman, and Summer Games. He left Epyx for Atari, where he was head of the short-lived entertainment electronics division.(What's electronic entertainment? Think hardware toys like Teddy Ruxpin and Laser Tag.) Later, he was president of Sega Entertainment, where he oversaw the launch of the Sega Genesis.

 

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Coleco Electronic Quarterback commercial  

Further episodes of ANTIC The Atari 8-bit Podcast

Further podcasts by Randy Kindig, Kay Savetz, Brad Arnold

Website of Randy Kindig, Kay Savetz, Brad Arnold