Building and running a successful API Program in a high-asset travel company - a podcast by Pronovix

TUI (Touristik Union International) is the largest leisure, travel and tourism company in the world.

In episode 2 Robin Meissner (Head of API transformation) talked about TUI’s digital transformation efforts in the past 2 years from the first API they published to the future API and interface ecosystem he envisions for TUI.

Tune in and learn:

• TUI is a “high-asset” company that grew through acquisitions and that has many local partners. What challenges did this create for TUI in its digital transformation journey?
  
  


• Why technology is only half of a successful API program?
  
  


• Why and how Robin’s team took an iterative, inclusive approach in their API program instead of trying to kick off with a perfect digital experience?
  
  


• How the value of APIs is perceived by internal management, and
  
  


• What KPIs and other factors can indicate the success of a digital transformation program and facilitate management buy-in?
  
  

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