Social media and its role in crisis management - a podcast by Peder Lodberg Grønfeldt

Crisis management guru, Professor Timothy Coombs from Eastern Illinois University, shares his thoughts on how social media, i.e. Facebook, Twitter, Blogs, etc. impact crisis management. He delves into how the ubiquitous interconnectivity can be used when dealing with rumors, complaints and challenges and expresses his thoughts on how an online strategy should be aligned to augment traditional crisis management techniques.

Further episodes of ASB Alumni Podcast

Further podcasts by Peder Lodberg Grønfeldt

Website of Peder Lodberg Grønfeldt