Ep 349: Why Did James Self-Publish The Rich Employee? - a podcast by James Altucher: Your daily dose of inspiration on how to Choose Yourself /

Why did James self-publish his new book, ?
He wanted total control over the marketing.
The old way of the legacy book publishers is to get the author to march around the country doing book signings at the few book stores that still exist.
This just doesn't work anymore.
Instead, writers should do the "podcast tour". You'll get in front of millions of potential buyers without ever leaving your house.
Remember, you should always choose yourself.
Regards,
David Newman
 
P.S. is out in paperback as of today

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