Episode 11: Surprise! Analytics isn’t about Changing your Business! - a podcast by Ask QueBIT

Episode 11: Surprise! Analytics Isn’t About Changing Your Business!

Guest: Joel Kehm

Analytics is NOT about changing your business: it’s about running your business better! If your business is about manufacturing widgets to sell, your intention with analytics is probably not going to be to close down your factories and do something else. The value of analytics lies in improving the quality of what you do. It sounds obvious, but you can’t fix a problem that you don’t know exists, can you? Analytics is all about organizing your data, and presenting it back to you in a way that gives you information and insights.

In this Episode we have a wide ranging and insightful discussion with QueBIT Principal Consultant Joel Kehm about the value of analytics, how to get started and what not to do. Along the way Doritos, parties and food recall solutions are used to add color to the discussion.

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