Episode 6: So you want to use Advanced Analytics to boost ROI? Here’s how. - a podcast by Ask QueBIT

Episode 6: So you want to use Advanced Analytics to boost ROI? Here’s how. 

Guest: Lee Allgood

Before he came to QueBIT, Lee Allgood used to work at a large manufacturing company whose customers were retailers. In this episode, Lee talks about his experience implementing an advanced analytics solution at that company to optimize the placement of product samples at retail stores. Product samples were a large expense for this company, second only to salary expense. Optimizing the placement of samples both saved money and maximized revenue leading to greater ROI. The practical advice on how to make a project like this successful is just as fascinating as the business problem, and the analytics solution!

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