EP17 - Neil Mackinnon - Edinburgh Fringe Head of External Affairs - a podcast by Simon Caine

Since 2009 Neil Mackinnon has been the Head of External Affairs at Edinburgh Festival Fringe Society & Head Of Media at the Fringe. This means when the world's news media and journalists arrive his office is the first place they go. We talked about -   - How the Fringe Central can help you work with the worlds media to get the most relevant exposure for their show - How to make the most of a Fringe award nomination. - How the Ed Fringe office can be your impartial PR and when should you hire a PR (and what to look for) - Is the Edinburgh Fringe a meritocracy? - What is the Fringe “clash dairy” and how can it help you plan a stunt? - How do journalists use Fringe central to discover shows? - What does Fringe Central thing (and do) about “student reviewers”? - What is the “meet the media” event and how can it help performers - Is Edinburgh an industry road show or an artistic whiteboard? - What are the agenda’s behind some of the Edinburgh awards and are there too many? - His advice for performers putting on a show, audience looking to make the most of the Fringe and industry looking for new talentAND MORE! This podcast would be useful to anyone interested in going to the Edinburgh Fringe or who is thinking about taking a show to the Festival. You can find all the questions and things mentioned in the podcast in the show notes here - http://simoncaine.co.uk/ATI/NeilMackinnon  Thanks so much for downloading, hope you enjoyed it. If you did, please pass it on to a friend, give it a positive review in iTunes or donate on the website here - http://simoncaine.co.uk/AskTheIndustryPodcast Si Please buy a ticket or three to my Edinburgh Fringe 2019 show - https://tickets.edfringe.com/whats-on/simon-caine-every-room-becomes-a-panic-room-when-you-overthink-enoughOr come see me on tour - http://simoncaine.co.uk/PanicRoom----------------------------------------------------------------------My 2nd book is finally out! It's called "How To Make A Living By Working For Free" and you can buy it here for £5 (digital) or £8 (paperback). Here's the synopsis of the book -  The book is a how-to guide for artists to create their own online community for their work and how that community can support the artist to become sustainable in every way.The book takes a critical and in-depth look at the media's perception of "free content" vs the reality of what the general public see it as.If you're an artist in the modern age who wants a sustainable audience you're no longer just an artist, you're a community leader. If you'd like to read the first few chapters of the book you can find a PDF version of that here.---------------------------------------------------------------------- Follow me - http://twitter.com/thismademecool Support the podcast - https://www.patreon.com/AskTheIndustryPodcast?ty=h Join the Facebook community - https://www.facebook.com/groups/AskTheIndustryPodcast----------------------------------------------------------------------------------------Want more content from me? Why wouldn't you!  Please check out my other podcast - The Audio Time Capsule. In each episode a guest comes on, leaves 20 questions, then a year later comes back on and answers them. I then edit it so they're talking to their past self. Here are the links -  iTunes - https://itunes.apple.com/gb/podcast/the-audio-time-capsule-podcast/id1303205943 Webstream - http://simoncaine.co.uk/AudioTimeCapsulePodcast YouTube - https://www.youtube.com/channel/UCHFZ_FLH1XqrCZysA1nFISw Facebook group - https://www.facebook.com/groups/1008996252556647/?ref=br_rs Twitter - https://twitter.com/audiotimetravel

Support this show http://supporter.acast.com/asktheindust...

Support this show http://supporter.acast.com/asktheindustry.

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