EP19 - Mel Brown - Founder of Impressive PR - a podcast by Simon Caine

from 2015-05-12T11:16:43

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Mel Brown has been working in PR for over 20 years and has been going up to the Edinburgh Fringe helping performers get as much coverage as possible. Her clients include Joan Rivers, Jimmy Carr, Mitchell & Webb (Peep Show), Noel Fielding, Russell Brand, Mark Thomas, Stewart Lee (BBC2) and more! Impressive work on Brand and Image Management (including styling and photoshoots) Events, Tours, Festivals, Theatre Productions and Awards Ceremonies. We talked about -  

 


  • What does Impressive PR look for in an act to represent.
  • What should you look for when picking a PR When should you approach a PR.
  • What’s her process of discovering and working with an act.
  • The difference between a promoter and a PR. How professional PR coverage can help sell tickets.
  • Why you shouldn’t talk to journalists / reviewers until you’re doing an hour.
  • Her thoughts on Freestivals move to trying to attract performers who want to do shows that are less than an hour.


AND MORE! This podcast would be useful to anyone interested in the world of PR or who is going to Edinburgh and is looking at hiring a PR person. You can find all the questions and things mentioned in the podcast in the show notes here - http://simoncaine.co.uk/ATI/MelBrown Thanks so much for downloading, hope you enjoyed it. If you did, please pass it on to a friend, give it a positive review in iTunes or donate on the website here - http://simoncaine.co.uk/AskTheIndustryPodcast Si 


Please buy a ticket or three to my Edinburgh Fringe 2019 show - https://tickets.edfringe.com/whats-on/simon-caine-every-room-becomes-a-panic-room-when-you-overthink-enough


Or come see me on tour - http://simoncaine.co.uk/PanicRoom


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My 2nd book is finally out! It's called "How To Make A Living By Working For Free" and you can buy it here for £5 (digital) or £8 (paperback). Here's the synopsis of the book - 

 

The book is a how-to guide for artists to create their own online community for their work and how that community can support the artist to become sustainable in every way.


The book takes a critical and in-depth look at the media's perception of "free content" vs the reality of what the general public see it as.


If you're an artist in the modern age who wants a sustainable audience you're no longer just an artist, you're a community leader.

 

If you'd like to read the first few chapters of the book you can find a PDF version of that here.

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 Follow me - http://twitter.com/thismademecool Support the podcast - https://www.patreon.com/AskTheIndustryPodcast?ty=h Join the Facebook community - https://www.facebook.com/groups/AskTheIndustryPodcast----------------------------------------------------------------------------------------

Want more content from me? Why wouldn't you!  Please check out my other podcast - The Audio Time Capsule. In each episode a guest comes on, leaves 20 questions, then a year later comes back on and answers them. I then edit it so they're talking to their past self. Here are the links -  iTunes - https://itunes.apple.com/gb/podcast/the-audio-time-capsule-podcast/id1303205943 Webstream - http://simoncaine.co.uk/AudioTimeCapsulePodcast YouTube - https://www.youtube.com/channel/UCHFZ_FLH1XqrCZysA1nFISw Facebook group - https://www.facebook.com/groups/1008996252556647/?ref=br_rs Twitter - https://twitter.com/audiotimetravel

Support this show http://supporter.acast.com/asktheindustry.


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