How to Move Sales Conversations in your Favor - a podcast by Fab Calando & Paul Lafleur

You're on a call with a potential customer. They're talking about their situation, their needs, and that's good.

But, as a seller, you know you need to move beyond that if you're going to sell value.

You need to understand their motivation, the impact you can have on the business, how decisions are made, etc.

How do you do that? In this episode, we help answer that question.

Specifically, we discuss:

• Why do you need to dive deeper?


• When should you dive deeper?


• Who should you be speaking with?


• How should you dive deeper?


• What questions should you ask?

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Further episodes of Ask the Right Questions, The Sales and RevOps Podcast

Further podcasts by Fab Calando & Paul Lafleur

Website of Fab Calando & Paul Lafleur