What’s Dark Social & How to Leverage It for Your Business - a podcast by Fab Calando & Paul Lafleur

from 2022-02-11T14:00

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What happens online stays out of your CRM.

In B2B, much marketing happens outside your Google and LinkedIn Ads.

Not to say ads and SEO aren't necessary.

They ignore a big part of consumers' purchasing decisions.

Consumers buy on referrals. That's not new.

What's new is that many of these referrals are outside the traditional realm.

They're happening in private Slack, Facebook and LinkedIn groups. Awareness happens through Podcasts like this one.

And the impact of these groups is almost impossible to track in your CRM.

This can lead marketing teams to make wrong decisions about investing their money.

In this episode, we talk about dark social and its importance.

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