Why Sales Leaders Should Care About the Company's 2023 Marketing Plan - a podcast by Fab Calando & Paul Lafleur

Alyssa Milot, a Fractional CMO at The Zen Strategy, talks about why sales leaders need to care about their company's 2023 marketing plan and how sales leaders benefit from knowing their company's 2023 marketing plan.

Your company's 2023 marketing plan is more than just a document. It's a roadmap for the future of your business, and it needs input from all stakeholders.

In this episode, we're talking to Alyssa Milot about why sales leaders need to care about their company's 2023 marketing plan.

Sales leaders have a lot on their plates. They're responsible for setting revenue targets, meeting clients, and developing new sales strategies. And that's just the tip of the iceberg!

As a sales leader, you've got to keep your finger on the pulse of your company's business strategy—especially when it comes to marketing. 

• But what exactly does that mean?


• What is a marketing plan?


• How do you use it?


• And why should sales leaders care about it?

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Further episodes of Ask the Right Questions, The Sales and RevOps Podcast

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