ASU #24: Ugo Udezue, Founder of AFA Sports & Continental Basketball League - a podcast by Africa Sports Unified

In this episode we sit down with Ugo Udezue, Founder of the Continental Basketball League (CBL) and leading sports & lifestyle brand, AFA Sports

Split into 2 part we discuss his experience running the first CBL followed by his experience of growing one of the biggest sports and lifestyle brands on the continent.

Ugo is a former NBA agent who found himself moving to Africa where the opportunities became more apparent to him as time went on. An advocate of building a sports ecosystem for Africa, Ugo does not hold back in offering his thoughts on the market.

Part 1: 0 - 31.34 mins
Part 2: 32mins onwards

Further episodes of ASU Sports Business Podcast

Further podcasts by Africa Sports Unified

Website of Africa Sports Unified