#ASU 3: Peter Raymond, Course Director of the European Sponsorship Association Diploma - a podcast by Africa Sports Unified

In this podcast, we have a detailed conversation with Peter Raymond, course director of the ESA Diploma.

Peter has vast experience in sponsorship and sought to fill a gap in the market by creating a course to educate those within the sponsorship space.

We discuss all things sponsorship; about the ESA diploma; educating the sports industry; the future of sports sponsorship; influencer marketing; CSR & Ethics; The power of the Premier League and the importance of Trust

Recommended Book: 'Good is the new cool' by Afdhel Aziz

ESA Website: https://sponsorship.org/

Further episodes of ASU Sports Business Podcast

Further podcasts by Africa Sports Unified

Website of Africa Sports Unified