Podcasts by Authentic As F*ck with Sun Yi

Authentic As F*ck with Sun Yi

Want to build a personal brand without feeling fake as f*ck?

Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand.

Further podcasts by Sun Yi

Podcast on the topic Marketing

All episodes

Authentic As F*ck with Sun Yi
Episode 74: 90% of My Ideas Come From The Process of Writing from 2023-12-01T00:00

πŸ‘‰ What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok http...

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Authentic As F*ck with Sun Yi
Episode 73: If You Have Time To Watch This, You Have Time To Make Content from 2023-11-24T00:00

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https:/...

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Authentic As F*ck with Sun Yi
Episode 72: You Can't Force Yourself To Believe Something You Don't Believe. from 2023-11-22T00:00

πŸ‘‰ What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

0:00 - Intro.

00:40 - The topic of affirmations and their role in self-acceptance and the Law of Att...

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Authentic As F*ck with Sun Yi
Epidose 71: Ideas For Creating An Instagram Carousel from 2023-11-22T00:00

πŸ‘‰ What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

0:00 - Intro.

00:22 - The podcast discusses ideas for creating a carousel.

9:48 - Sun & Je...

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Authentic As F*ck with Sun Yi
Episode 70: My Process Of Storytelling Through Reflecting&Critical Thinking from 2023-11-22T00:00

πŸ‘‰ What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

0:00 - Intro.

04:50 - Self-care.

14:30 - Reflect on lessons already learned instead of constan...

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Authentic As F*ck with Sun Yi
Episode 69: Behind The Scenes Of Me Making An Instagram Carousel from 2023-11-03T00:00

πŸ‘‰ What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

Carousel creation & explanation

0:00 - Intro.

00:25 - Why good people suffer the most?. Listen

Authentic As F*ck with Sun Yi
Episode 68: Trying To Impress Is Not Impressive. from 2023-10-20T00:00

πŸ‘‰ Join Night Owl Nation to access the full conversation: http://nightowlnation.com/

πŸ‘‰ What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

Chapters:

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Authentic As F*ck with Sun Yi
Episode 67: Most People Don't Believe What They Say They Believe from 2023-10-14T00:00

πŸ‘‰ Join Night Owl Nation to access the full conversation: http://nightowlnation.com/

πŸ‘‰ What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

Chapters:

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Authentic As F*ck with Sun Yi
Episode 66: The Importance Of Small Talk from 2023-10-06T00:00

πŸ‘‰ Join Night Owl Nation to access the full conversation: http://nightowlnation.com/

πŸ‘‰ What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

Chapters:

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Authentic As F*ck with Sun Yi
Episode 65: Privileged People Are Ignorant About Their Privilege from 2023-10-06T00:00

πŸ‘‰ Join Night Owl Nation to access the full conversation: http://nightowlnation.com/

πŸ‘‰ What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

Chapters:

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Authentic As F*ck with Sun Yi
Episode 64: Debunking A Myth About Healing From Trauma from 2023-09-22T00:00

πŸ‘‰ Join Night Owl Nation to access the full conversation: http://nightowlnation.com/

πŸ‘‰ What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

Chapters:

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Authentic As F*ck with Sun Yi
Episode 63: Debunking The Myth That It's Okay To Show Your Emotions from 2023-09-15T00:00

πŸ‘‰ Join Night Owl Nation to access the full conversation: http://nightowlnation.com/

πŸ‘‰ What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

Chapters:

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Authentic As F*ck with Sun Yi
Episode 62: You Can't Teach Lessons You Haven't Learned Yourself Yet from 2023-09-09T00:00

πŸ‘‰ Join Night Owl Nation to access the full conversation: http://nightowlnation.com/

Starting from this episode, we will be having discussions on lessons that Jelena (my new co-host) learn...

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Authentic As F*ck with Sun Yi
Episode 61: Not Everyone Is Meant To Be An Entrepreneur from 2023-09-01T12:00

In this episode, I spoke with Muoki who is a social media marketer for real estate agents. We find Muoki's strength and how he should utilize it for success.

0:00 - Intro.

00:51 - Mu...

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Authentic As F*ck with Sun Yi
Episode 60: Episode All About Sun Yi And His Work from 2023-08-25T09:00

This episode is a little different. This time, I was the guest and I got asked questions all about me, my agency, and Night Owl Nation.

Chapters:

0:00 - Intro.

00:43 - Katerina...

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Authentic As F*ck with Sun Yi
Episode 59: Learning, Teaching, Critical Thinking, and Meta Skills from 2023-08-18T09:00

In this episode, I had a really deep conversation with Natalia who is an English teacher and we dive deep into everything about learning and teaching.

0:00 - Intro.

00:38 - NataliaΒ΄...

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Authentic As F*ck with Sun Yi
Episode 58: Tips For Beginner Content Writers&Copywriters from 2023-08-11T00:00

Sunita is a new content writer who is also trying to get into copywriting. In this episode I guide her as she ventures into this new career.

0:00 - Intro.

00:43 - SunitaΒ΄s introducti...

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Authentic As F*ck with Sun Yi
Episode 57: How To Package And Sell Your Services from 2023-08-04T00:00

Sri runs an agency that helps brands make video content. In this episode, we talk about how she can structure her service and what she can do to attract more and better clients.

0:00 - Int...

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Authentic As F*ck with Sun Yi
Episode 56: Tips For Entrepreneurs Overwhelmed By Doing Too Many Things from 2023-07-28T00:00

Ana is trying to get 4 different brands off the ground and is overwhelmed. I adviser her on how she can simplify her business by combining the 4 different brands into one by utilizing personal b...

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Authentic As F*ck with Sun Yi
Episode 55: Keep Getting New Clients For Your Coaching Business from 2023-07-21T00:00

Today I talked to Bianca who wants to take her business to the next level. I show her an example of a "nearly" automated system that can continue to bring her new coaching clients without spendi...

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Authentic As F*ck with Sun Yi
Episode 54: A Conversation About Neurodiversity, Autism, And Education from 2023-07-14T00:00

Do you ever feel like your brain works differently than others? You might be neurodivergent. In today's episode, I had a deep conversation with RΓ©e on neurodiversity, autism, and ADHD. We discus...

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Authentic As F*ck with Sun Yi
Episode 53: Fear of Putting Yourself Out There on Social Media from 2023-07-07T00:00

Sabreen is an instructor therapist and a writer. In this episode, we talked all about writing, the purpose of writing, and how to share your writing with the world through social media. We also ...

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Authentic As F*ck with Sun Yi
Episode 52: The Right Way To Grow Your Membership Community from 2023-06-30T00:00

Rachel is lawyer with a private practice who also runs a wellness brand & community called ah.mi. We talked about how she started the community and how she can turn this side hustle into a t...

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Authentic As F*ck with Sun Yi
Episode 51: Coaching vs Online Course vs Corporate Training from 2023-06-23T00:00

Tabitha is an English teacher for non-native speakers. We talk about various ways to scale her business and the difference between 1-on-1 teaching, online courses, and corporate training.

...

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Authentic As F*ck with Sun Yi
Episode 50: The Right Way To Start An Online Course Business from 2023-06-16T00:00

If you're thinking about creating an online course or start a membership community from scratch, this episode is for you. Mitzi is a former literature professor who is trying to build her own on...

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Authentic As F*ck with Sun Yi
Episode 49: How To Find Your Differentiator And Market Yourself As a Coach from 2023-06-09T00:00

Many coaches out there have hard time explaining exactly what they do and how they're different from other coaches. In this episode I work with Rebecca Bromberg, who coaches other therapists and...

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Authentic As F*ck with Sun Yi
Episode 48: Happiness, Purpose, Stoicism, And Life Philosophy from 2023-06-02T00:00

Today's episode is a little different. George shares his life story and we chatted about life in general, our life philosophy, happiness, stoicism, etc.

Chapters:

0:00 - Intro.

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Authentic As F*ck with Sun Yi
Episode 47: Building Communities + Bonus Coaching On Brand Storytelling from 2023-05-26T00:00

In this coaching session, I help Stephanie define what her brand is using her "story". It's a great example of how to build a brand and product that is 100% authentically YOU!

Chapters: Listen

Authentic As F*ck with Sun Yi
Episode 46: Comprehensive Discussion Around Self-Doubt And Imposter Syndrome from 2023-05-19T00:00

In this conversation we dive deep into the nuances of imposter syndrome. It includes topics like self-doubt, victim mentality, and fear of "success".

Chapters:

0:00 - Intro.

00...

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Authentic As F*ck with Sun Yi
Episode 45: World's Best Advice For Creatives And Freelancers. from 2023-05-12T00:00

In this week's episode, I spoke with A. B. who is a filmmaker, YouTuber, and podcaster. We talked about the life of a creative and tips on freelancing.

Chapters:

0:00 - Intro.

...

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Authentic As F*ck with Sun Yi
Episode 44: How To Make Content If You're Not An Expert from 2023-05-05T00:00

Shirshir is a content creator who is getting started and he's "documenting" rather than "creating". He asked some great questions around content creation.

Chapters:

0:00 - Intro.

...

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Authentic As F*ck with Sun Yi
Episode 43: How To Balance Multiple Passions And Apply Them In Business from 2023-04-28T00:00

Sorry I forgot to record the video on this episode, so we only have audio 😒

It was a great episode. Our guest Tess was struggling to juggle multiple passions she has and I gave her some a...

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Authentic As F*ck with Sun Yi
Episode 42: The Most Valuable Entrepreneurship Advices In The World In One Podcast Episode from 2023-04-21T00:00

This was probably the most insightful podcast episode we've done so far. We talked about everything from career, passion, life, spirituality, parenting, and of course money.

Chapters:

<...

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Authentic As F*ck with Sun Yi
Episode 41: In-depth Conversation With Neville Medhora On Copywriting from 2023-04-14T00:15

Trying something different in this episode.

When I first got started in copywriting, I learned everything from this blog called Kopywriting Kourse by Neville Medhora. I got to meet him and...

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Authentic As F*ck with Sun Yi
Episode 40: Why You Struggle To Explain What You Do Clearly from 2023-04-07T00:00

If you're struggling to put into words exactly what you do, this is a great episode for you.

Chapters:

0:00 - Intro.

00:31 - Franco's introduction.

02:10 - Franco's quest...

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Authentic As F*ck with Sun Yi
Episode 39: Nuances Of Authenticity, Privacy, Censorship And Cancel Culture from 2023-03-31T00:00

This was a super interesting episode. We got into more philosophical conversation rather than the usual entrepreneurship conversation.

Chapters:

0:00 - Intro.

00:46 - Joe's int...

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Authentic As F*ck with Sun Yi
Episode 38: Turning Your Passion Into A Side Hustle from 2023-03-24T00:00

Wolf works 9-5 and want to start a side hustle. In this episode, we talk about how to turn your passion into a side hustle.

Chapters:

0:00 - Intro

01:13 - Today's guest: Wolf Listen

Authentic As F*ck with Sun Yi
Episode 37: Why You'll Never Be Clear In Your Personal Brand Message from 2023-03-10T15:00

0:00 - Intro

01:03 - Rob's Introduction

02:01 - Rob question: what's holding me back?

08:11 - Everyone has to live their own life

11:33 - Sun is not out searching for mea...

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Authentic As F*ck with Sun Yi
Episode 36: Right Way To Make Money AND Do What You Love from 2023-03-03T12:00

In this episode, we go in depth with examples on why trying to make money doing what you love will make you miserable in the long run and how to do it the right way.

0:00 - Intro.

0:...

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Authentic As F*ck with Sun Yi
Episode 35: Worst Advice Ever: Find Your Why&Do What You Love from 2023-02-24T00:00

In this episode we talk about why you should not set long term goals and how to take the next best step. We also discuss ways to do what you love to do without going broke.

0:00 - Intro Listen

Authentic As F*ck with Sun Yi
Episode 34: Tips On Teaching&Example Of Self-Discovery Through Storytelling from 2023-02-17T00:00

Part 1: Tips on effective teaching.

Part 2: Example of self-discovery through storytelling (25:07)

0:00 - Intro

0:36 - Helal's intro and story

05:05 - How long should you...

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Authentic As F*ck with Sun Yi
Episode 33: Lessons On Passion&Vulnerability Through Storytelling from 2023-02-10T15:00

This episode turns into a life coaching sessions on 2 topics:

1. Passion vs financial security

2. Vulnerability and authenticity

This is what usually happens when we practice s...

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Authentic As F*ck with Sun Yi
Episode 32: Improve Your Story By Asking Yourself These 3 Questions from 2023-02-03T15:00

Key to great brand storytelling is finding the lesson of the story that your audience also needs to learn. In order to do this, you have to ask yourself 3 questions:

1. Who is this story f...

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Authentic As F*ck with Sun Yi
Episode 31: Finding The Right Audience&Lesson For Your Story from 2023-01-20T15:00

Today we dive deep into stories from 2 entrepreneurs and figure out the real lesson of the story and how to best tell the story.

Chapters:

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Authentic As F*ck with Sun Yi
Episode 30: Finding Balance, Storytelling Tips, And Meaning Of Freedom from 2023-01-13T15:00

This is a super helpful conversation for people who have some business experience already. Many of us plateau in our business, lose passion, or our mojo. We talk about some nuanced topics that c...

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Authentic As F*ck with Sun Yi
Episode 29: Find Clarity In Your Story, Your Calling, And Your Passion from 2023-01-06T15:00

This was an amazing episode! We dive deep into the thing EVERYONE struggles with: finding clarity, calling, and passion. Everyone says "clarity" but here you'll see a real life example of what c...

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Authentic As F*ck with Sun Yi
Episode 28: Making Money Helping Others&Making Your Story Resonate from 2022-12-30T15:00

In this episode we talk about 2 topics: how to best help others and serve the world while still being profitable & How to make my story to resonate with others.

0:00 - Intro

0:39...

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Authentic As F*ck with Sun Yi
Episode 27: Two Questions: Money Worries&Losing Passion from 2022-12-23T15:00

Today I give advice on how to build your way up to getting clients when you're starting out as a freelancer. Also I coach an experienced entrepreneur on how to reignite passion in an old busines...

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Authentic As F*ck with Sun Yi
Episode 26: Unspoken Approach To Getting Higher Paying Clients from 2022-12-16T13:00

Today we're talking to 2 experienced business owners about how they can take their business to the next level.

0:00 - Intro

0:52 - Matt Introduction

3:25 - If you don't like ma...

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Authentic As F*ck with Sun Yi
Episode 25: New Hot Seat Format! from 2022-10-07T09:00

Sorry I've been gone for awhile. I'm back and we're changing the format. I'll be helping real entrepreneurs solve real problems in live coaching sessions.

2:00 - Hamza: business course cre...

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Authentic As F*ck with Sun Yi
Episode 24: It's A Thin Line Between Judgment And Appreciation from 2022-08-10T00:00

How we can learn to appreciate people that are different from us rather than judging them.

00:00 - Judging other parents

08:00 - Marriage contract and prenup

15:45 - Benefits o...

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Authentic As F*ck with Sun Yi
Episode 23: How Technology Affects Our Relationship With People from 2022-07-30T09:00

This week, we talk about how technology affects how we build relationships and how that affects the younger generation.

0:00 - Healthcare is f'd up

9:03 - What projects Sun enjoys wo...

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Authentic As F*ck with Sun Yi
Episode 22: Conversation Around Business, Leadership And Ego from 2022-07-22T09:00

Sorry for the long break. Here's a really interesting episode where we dive into many different topics:

0:00 - How technology goes in a circle

9:45 - Changing directions in business<...

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Authentic As F*ck with Sun Yi
Episode 21: Why Corruption Happens And How It Will Lead To Web 3 from 2022-06-24T00:00

We talk about why every organization eventually becomes corrupt and how it's pushing people to switch to Web 3:

0:00 - Introduction

8:45 - Why Koreans have so much pride

13:25 ...

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Authentic As F*ck with Sun Yi
Episode 20: Why America Is The Greatest Country from 2022-06-08T00:00

Probably one of the most interesting conversations on this podcast. We go into all different topics including:

0:00 - Introduction

2:22 - The problem with technology growth

9:5...

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Authentic As F*ck with Sun Yi
Episode 19: Why We Ignore Our Strengths from 2022-06-01T02:00

Why do we try to be someone else rather than owning our strength? It has something to do with ego.

0:00 - Introduction

0:48 - Creative vs orderly people

6:36 - Ideas don't mea...

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Authentic As F*ck with Sun Yi
Episode 18: How To Teach Yourself Something Difficult from 2022-05-25T02:00

We talk all about learning and what prevents most people from learning something new.

0:00 - Introduction

0:30 - Why blind commitment works

13:25 - Modern technology makes you ...

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Authentic As F*ck with Sun Yi
Episode 17: There’s No Right or Wrong When Ego Disappears from 2022-05-18T02:00

We're back after a loooong break and in this episode, we talk about: 0:00 - Introduction 0:38 - Is invasion of privacy overrated 6:31 - Do we have moral obligations 17:17 - Marketers target nai...

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Authentic As F*ck with Sun Yi
Episode 16: Hadar Shemesh: Amazing Tips From YouTuber&Course Creator from 2021-05-27T09:00

Hadar is an accent coach, a course creator, and a YouTuber with over 440k subscribers. I'm feel so grateful to have met her because she's been giving me the advices on getting comfortable on video,...

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Authentic As F*ck with Sun Yi
Episode 15: Michael Brody-Waite: Letting Go of The Goal Is The Best Way to Achieve It from 2020-12-22T00:00

In this episode, we talk about my fear of teaching online, how giving without expectations helped me in my career, surrendering outcomes, and why Gary Vee is sending mixed messages, and more! https...

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Authentic As F*ck with Sun Yi
Episode 14: Michael Brody-Waite: Conversation Around Self-Awareness And Authenticity from 2020-12-08T00:00

Michael is an Inc 500 CEO, TEDx speaker, and author of bestselling book, Great Leaders Live Like Drug Addicts. He is on a mission to teach people how to live mask-free and become authentic leaders....

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Authentic As F*ck with Sun Yi
Episode 13: Danny Allen-Page: Conversation About Our Personal Development Journey from 2020-12-01T00:00

Danny Allen-Page is an ex professional footballer turned marketer and entrepreneur. He tells us his story of how he went from career to career and why personal development has been a big part of hi...

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Authentic As F*ck with Sun Yi
Episode 12: Koe Yeet: How To Define Your β€œNiche” If You’re A Personal Brand from 2020-11-24T00:00

Koe Yeet is a film and television actress, barrister-at-law, and a TEDx speaker. She works with various brands in Asia to promote their products on her social media. I wanted to have a chat with he...

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Authentic As F*ck with Sun Yi
Episode 11: Licia Morelli: Behind The Scenes Of Writing Copy For Personal Brands from 2020-11-17T00:00

Licia Morelli is a copywriter, best-selling author, and online marketing consultant who writes copy that makes you cash. She's a go-to copywriter for some of the industry's best-known product and s...

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Authentic As F*ck with Sun Yi
Episode 10: Dot Lung: How Not Overthinking Can Lead You To Big Opportunities In Life from 2020-11-09T00:00

Dot has worked on Instagram launches and strategies for clients like Facebook, Wix, Motionographer, Digital Design Days, FITC, OFFF, Ladies Wine and Design Barcelona, Sonar+D, OCB and Nipple Magazi...

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Authentic As F*ck with Sun Yi
Episode 9: Answering Your Questions: Q&A Part 1 from 2020-10-20T00:00

We're trying something new here. On this episode, Sun and Elizabeth answers all the questions sent in by our listeners.We cover topics like happiness, purpose, authenticity, niching down, among var...

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Authentic As F*ck with Sun Yi
Episode 8: How To Be Inspired By Others But Not Compare from 2020-10-13T00:00

This is one of the best episodes we've had. Elizabeth and Sun dives deep into conversation around fears. They talk about the fears that make us compare ourselves to others, how it gets in the way o...

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Authentic As F*ck with Sun Yi
Episode 7: How To Build A Thriving Community from 2020-10-05T00:00

Elizabeth takes a day off and special guest Leandra Antonutti joins us. Leandra is a yoga teacher, leadership coach, entrepreneur, and most importantly a community builder. She teaches us how to bu...

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Authentic As F*ck with Sun Yi
Episode 6: Building A Business Is Hard And It’s Not For Everyone from 2020-09-29T00:00

Sun and Elizabeth discusses the hardships of building a business, importance of taking responsibility, and importance of community when trying to stay disciplined in achieving a goal. FOLLOW USWatc...

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Authentic As F*ck with Sun Yi
Episode 5: All About Publicity in Personal Branding from 2020-09-21T00:00

Elizabeth tells us about her experience around working with a PR firm during Michael's book launch, what are the pros and cons of hiring a PR firm, and how you should work with them. We also discus...

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Authentic As F*ck with Sun Yi
Episode 4: In-depth Conversation Around Learning&Teaching from 2020-09-07T00:00

Elizabeth's husband and founder of the Mask-Free Program, Michael Brody-Waite joins Sun for a in-depth conversation around authenticity. They discuss what are the different stages of authenticity, ...

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Authentic As F*ck with Sun Yi
Episode 3: Why We Wear A Mask&How To Practice Authenticity from 2020-08-31T00:00

Elizabeth's husband and founder of the Mask-Free Program, Michael Brody-Waite joins Sun for a in-depth conversation around authenticity. They discuss what are the different stages of authenticity, ...

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Authentic As F*ck with Sun Yi
Episode 2: We Act Fake Because We Want To Fit In A Tribe from 2020-08-23T00:00

On this episode, Sun and Elizabeth talks about our need to belong to a tribe and fear of getting rejected from one. They discuss why we are fake when commenting on Instagram, the rise of popularity...

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Authentic As F*ck with Sun Yi
Episode 1: Behind The Scenes Of Building A Personal Brand from 2020-08-17T00:00

On the 1st episode of Authentic As F*ck Podcast, Sun and Elizabeth discusses how they started working together on Elizabeth's husband Michael Brody-Waite's personal brand. They discuss mistakes the...

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