Podcasts by Authority Alchemy with Brian Horn and Jack Mize

How to Start a Podcast That Will Attract More Clients…The Easy Way from 2016-06-03T16:17:06

Getting noticed is becoming increasing difficult in the competitive markets of today. In years past, a blog might set you apart from your competitors, while today it’s a requirement for basic op...

Solopreneur Marketing Plan for the Unemployable from 2016-05-23T16:01:40

We'll get into the solopreneur marketing plan later in this post, but first I want to share something. Recently, I realized I’m unemployable. Not employable in the conventional sense, anyway. Th...

How Brad Costanzo Will Wrap Your Business In Bacon from 2016-05-09T18:59:05

If you had a near photographic memory of every marketing strategy you've ever tested, used or even heard of…how strong of a marketer do you think you'd be? We have that guy on the show today. Hi...

Authority Hacks To Increase Website Engagement from 2016-04-19T03:00

In today's podcast episode, we go over 6 specific authority hacks to increase website engagement. Press ‘Play” below to start listening now! You’ve probably already created an easy to navigate a...

6 Steps To Get New Clients With Authority Content Marketing from 2016-04-05T03:00

In today's show, we go over how you can create your first authority content marketing campaign. Authority Content Marketing is a series of content pieces that are specifically designed to increa...

Digital Marketing Checklist for Local Businesses from 2016-03-29T03:00

Take the red pill, and you can keep reading this post. Or take the blue pill, leave this site, and stay in wonderland forever. Well…that's a little dramatic, I guess. But one of my top 5 movies,...

Get Local Media Coverage For Clients (Or Even For Yourself) from 2016-03-22T10:00

As a marketing consultant, you likely focus on social media, SEO and email campaigns. But do ever think about how to get local media coverage for clients, too? While these are traditional market...

Become A Contributor for Forbes (And 8 Other Authority Sites) from 2016-03-15T03:00

At some point in your professional life, you've probably wondered how to become a contributor for Forbes Magazine. Or maybe Inc, Fast Company, or even Entrepreneur. It's powerful exposure and au...

A Simple Authority Marketing Offer You Can Test from 2016-03-08T03:00:02

In today's episode we go over a simple authority marketing offer you can make to your existing clients (or even new prospects) today….by just making a “small bet”. What do Apple CEO Steve Jobs, ...

The 7 Apps We Rely On To Run Our Marketing Agency from 2016-03-01T03:00:34

We are living through an extraordinary moment in human history. Technology is advancing faster than ever before. Just a handful of years ago, you were the cool guy if you had a beeper. Now, its ...

The State of Authority Marketing from 2016-02-23T03:00:05

Welcome to the State of Authority Marketing Address of 2016. This extremely important episode will cover the 7 most important things you can do in 2016 to position yourself as an expert in your ...

The 8 Required Elements of The Perfect Lead Gen Page from 2016-02-16T03:00:28

The first impression your users get of your products and services is typically through some type of lead gen page they land on. Those very  pages you’ve been feverishly tweaking away at and — we...

Vanity vs Positioning from 2016-02-09T03:00:39

Vanity is the reason many think is the reason to work toward influencer status. Julian Casablancas, leader singer for The Strokes said, “” So the reason behind the desire to become an influencer...

Becoming An Influencer On Social Media from 2016-02-02T03:00:39

In this episode we have Ryan Stewman of HardcoreCloser.com joining us as a guest host.  He helps us dig into how anyone can become an influencer using social media. We start off with Brian expla...

The New Way To Use Press Releases from 2016-01-26T03:00:23

If you thought Press Releases were dead because the SEO world pronounced them so when Google wiped out their strength as a source of backlinks, then you were probably never using them to their h...

How to Stand Out&Get Booked on Radio and Podcast Shows from 2016-01-19T09:00:01

While podcasts have been around for about a decade, there’s been a surge in listenership in the last couple years that’s getting a lot of attention from business owners, celebrities, advertisers...

Book Publishing for the Digital Attention Span Economy from 2016-01-12T03:00:43

In today's episode we talk about how to write and publish a book that can help position you as an influencer for the Digital Attention Span Consumer using the One Problem-One Solution Book Formu...

The Digital Attention Span Content Formula from 2016-01-05T03:00:53

Are you trying to sell with your content..or are you trying to influence? Now, we aren't talking about sales pages or sales emails…you should focus 100% on trying to close the deal in both those...

Focus on Less to Influence More from 2015-12-29T09:00:43

Diamonds, a newborn baby, Spud Webb, dynamite…and even Tattoo from Fantasy Island. Big things can come in small packages. One of these things is the second “Pillar of Authority Marketing” known ...

4 Instant Influence Triggers For The Digital Attention Span Consumer from 2015-12-22T03:00:18

Listen to this episode to learn 4 Instant Influence Triggers you need to know to become a powerful influencer in the Digital Attention Span Economy.

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Being an Influencer vs Calling Yourself Expert from 2015-12-15T09:00:17

In Episode 32, we go into how to start positioning yourself as an influencer, the drawbacks of trying to be the expert and how the"Impostor Syndrome"is hurting so many entrepreneurs.

The p...

Becoming an Influencer in the Digital Attention Span Economy from 2015-12-08T12:00:11

In this episode, we begin a new series revealing 7 concise and impactful strategies on how to become an influencer to today’s short attention span consumers.

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How to Make People Like You from 2014-07-14T23:30:41

On episode #30, we are talking about how to get people to like you. This can apply to anyone in your life, from your family and friends, to business associates and potential clients.

The p...

I Hate Selling from 2014-07-08T04:30:37

In episode #29, we are getting into sales around pop culture and how classic successful salesmen are portrayed in movies. This week, we are talking about what most people dread, but is most impo...

Building Authority with an Email List from 2014-06-10T04:30:37

Last week we talked about getting people to opt-in and capturing their emails. So what do you do next after you build up your email list? In episode 28 we’ll be covering what to do after you've ...

Selling the Opt-in from 2014-06-03T04:30:23

In episode #27, we are getting into some more of the tactical stuff and some of the how-to’s that you guys have been asking for. This week, we are talking about an important topic close to our h...

Tai Lopez, The Digital Renaissance Man from 2014-05-29T22:00:56

In this special episode of “Profiles of Authority” we talk to Tai Lopez. Tai is an aspiring renaissance man that's the author of a few books on unrelated subjects, a member of MENSA: the high IQ...

How to Create Your Bio Page from 2014-05-13T04:30:09

This week, we are talking about creating your bio page. When writing a “Bio” or “About Me,” most people wait until the very last minute to throw a few things together, neglecting the importance ...

5 Mistakes When Acting Like An Authority from 2014-05-06T09:30:44

In Episode #25 we reveal the five common mistakes people make when they are attempting to act and look like an authority. We’ll describe the importance of simplicity. Your pitch should be so sim...

How to Inspire Others from 2014-04-28T23:30:08

In this week’s episode, we really dig into what it means to be an authority that inspires others and what the characteristics of an educator and advocate are. We’ll discuss what to do, and more ...

How to Tell a Story from 2014-04-22T04:30:58

In episode # 23, we are talking about how to tell a story with your content; whether it’s a blog post, podcast, speech, or a sales pitch. We discuss how much detail you should add to each one of...

Selling with Authority from 2014-04-15T04:30:57

In this episode, we switch gears and discuss the most important, yet sometimes dreaded, part of any business…you guessed it, sales. We'll talk about the role sales play in our everyday lives and...

The Cost of Authority from 2014-04-08T05:15:31

In Episode #21, we're going to start discussing the real cost of creating and establishing your authority. We explain the two most valuable commodities in your life: time and money. Both of them...

Fast Authority vs. Slow Authority from 2014-04-01T06:00:23

In Episode #20, we're going to start discussing the differences between fast authority content and slow authority content. We explain how fast authority triggers and slow authority triggers happ...

David Neagle Reveals The Secret of Quantum Success from 2014-03-25T14:48:03

In this episode of Profiles of Authority, we talk to David Neagle. David Neagle is known as the Million Dollar Income Acceleration Mentor and Best Selling author of The Millions Within. David te...

Adding Authority to Your Content from 2014-03-11T04:30:50

In Episode #19, we're continuing our Authority Content series by detailing exactly how you can add authority to your content. We explain how to make the core focus of your content really becomin...

The Authority Content Mindmap from 2014-03-04T05:30:46

In Episode #18, we're continuing our Authority Content series by  laying out a mindmap (download it here) on how to claim your authority through re-purposing content. We actually get into the ta...

The Content Hat Trick from 2014-02-25T08:04:46

In Episode #17, we're continuing our Authority Content series by giving you the secrets to re-purposing your existing content. You'll find out the secret to “The Content Hat Trick”, by learning ...

Going Beyond the Logos: How to Develop Your True Authority from 2014-02-18T14:30:44

In Episode #16, we're kicking off our Authority Content series by going into great detail about how you can put yourself out there as an educator and advocate for your audience. We'll explain ho...

The Environment of the Authority from 2014-02-11T11:30:06

In Episode #15, we delve into the impact that your environment and surroundings can have on your outlook, and how that can affect your success and well being. We'll explain how to systematically...

5 Keys To Develop Your Own Micro Specialization from 2014-02-04T05:30:58

In Episode #14, we return to the topic of Micro-Specialization and divulge 5 key secrets to developing your own brand. We’ll describe the importance of finding a good coach who will tell it like...

Framing Your Value from 2014-01-28T05:30:48

In Episode #13, we get down to the nitty gritty on how to frame your value and become a trusted and relied upon authority in your field We'll explain the difference between becoming someone's se...

Wishes…Or Goals? from 2014-01-21T05:30:45

In Episode #12, we unlock the secrets on how to transform those New Year's resolutions you've made into real, obtainable goals. We'll explain how to change your goals into the processes and acti...

Authority Mindset: Inside the Mind of Your Prospects and Customers from 2014-01-14T06:50:48

In Episode #11 we go into great detail about the four questions that will revolutionize the type of engagement that you get with your prospects. We'll explain the steps you can take to educate y...

The Death and Rebirth of Garrett J. White from 2014-01-09T09:01:41

This is the third installment of our special series, “Profiles of Authority“,  where we share an interview with someone that has demonstrated the ability to position themselves as an authority o...

How to Add Authority to your Presentations from 2014-01-07T05:30:27

In Episode #10 we explain precisely how to add authority to your presentations and webinars, and how to cement yourself as a reliable authority in your field of expertise. We start things off by...

Authority Mindset: Which“Authority”Are You? from 2013-12-31T05:30:28

In Episode #9 we reveal the four most prominent authority “personas” and why specifically crafting yours will be worth your time 10x over. We kick off the episode by revealing that you want to b...

Authority Marketing and Building a Passionate Following on Facebook from 2013-12-23T20:22:23

In Episode #8 we uncover how you can capture incredible authority and drive engagement to your brand using a few simple Facebook strategies. We get this episode started by discussing the most po...

How to Get More Speaking Engagements With Authority Marketing from 2013-12-17T05:15:34

In Episode #7 we dig into how to get speaking engagements using  the same authority marketing techniques we discuss every week on this show. To start we totally dispel the myth that paid speakin...

Doug Clark – Profiles of Authority from 2013-12-12T07:00:53

This is the second installment of our bonus, “Profiles of Authority” series. In this series we share an interview with someone that has demonstrated the ability to position themselves as an auth...

The Authority Mindset–Micro Specialization from 2013-12-10T04:30:47

In Episode 4 we defined The Authority Mindset as being a customer educator and advocate. In this episode we explore “The Authority Mindset” again…specifically we dig into something we call micro...

The Best Seller Loophole from 2013-12-03T02:32:26

Here's a little known fact…very few authors write books to make money off publishing. Mr. Robert Kiyosaki, initially wrote the New York Times best seller book “Rich Dad Poor Dad” to sell his edu...

Keri Murphy–Profiles of Authority from 2013-11-28T18:41:59

This is the first installment of our bonus, “Profiles of Authority” series. In this series we'll  share an interview with someone that has demonstrated the ability to position themselves as an a...

The Authority Mindset–Being a Customer Educator and Advocate from 2013-11-26T07:00:38

  Director Robert Rodriguez once said,”Changing the game is a mindset.” He's right.  The first step in changing your “game” and elevating yourself to authority status is changing your mindset. W...

Claiming Your Name in Google (With Authority) from 2013-11-19T01:15:21

Episode Number Three of the Authority Alchemy Podcast is here. What will they find when they GOOGLE you? If you're not claiming your Authority by optimizing Social Profiles, Websites, Business L...

Anatomy of an Authority Press Release from 2013-11-06T17:53:57

Extra! Extra! Read All About It. Press Releases aren't dead after all. If you thought Press Releases were dead because the SEO world pronounced them so when Google wiped out their strength as a ...

What is Authority Alchemy? from 2013-10-31T23:39:23

Welcome to Episode Numero Uno of the Authority Alchemy Podcast. Find out just what we have in store for you to learn what it means to position yourself as THE Authority for your industry faster ...