#161 - Andreas Herrmann and Maximilian Richter - a podcast by Marc Hoag

On their research to classify cities into 5 archetypes to determine the optimal future mobility solution for each city

Hoag+Co. associate Maximilian Richter and Andreas Herrmann, researchers at the University of St. Gallen in Switzerland, have joined me to talk about their latest multi-year study. If you remember, an often-discussed topic on this podcast has been a 2018 study by BCG and the World Economic Forum on the impact on traffic in an autonomous vehicle future sans car sharing. Spoiler alert: it doesn't go well.

Now, a new study -- effectively the sequel -- has just been released and Maximilian and Andreas are here to talk about it. What they've done is to classify cities from around the world into five archetypes based on myriad different qualities, in an effort to understand the future mobility technology best suited to that type of city.

Simply put, there's no one shoe fits all solution for the cities of the world: a future mobility solution for Los Angeles will not work in San Francisco; what's optimal for Paris is decidedly suboptimal for, say, Cairo.

If you'd like to see the report Maximilian and Andreas produced with BCG, head over to hoagandco.com/bcg2 and you can download the PDF there to view while listening to our conversation; I highly recommend you do this as we reference graphs and figures several times during the conversation.

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