MOB304: Building Hulu's Real-Time Platform for Live TV with Amazon Pinpoint - a podcast by AWS

At Hulu, notifying our viewers when their favorite teams are playing helps us drive growth and improve viewer engagement. However, building this feature was a complex process. Managing our live TV metadata, while generating audiences in real time in high-scalability scenarios, posed unique challenges for the engineering team. In this session, we discuss the challenges in building our real-time notification platform, how Amazon Pinpoint helped us with our goals, and how we architected the solution for global scale and deliverability.

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