Instagram: “As it is Intended to be Used”? - a podcast by B&H Photo & Video

Well, what does that mean? Yes, it’s owned by Facebook and yes, Taylor Swift has 62 million followers, but we asked two professional photographers with hundreds of thousands of followers and a magazine editor how they use Instagram to engage their followers, interest clients, raise revenue, and keep the creative blood flowing. DSLR or smartphone? Hashtag or not? Strategies for gaining followers? More important than your webpage? Is it the most important brand in photography? These are some of the questions we ask in this fun conversation with three savvy veterans of social media. Since Instagram is already five years old, we also discuss future possibilities for this incredible image platform. Guests: Sharon Radisch, Sam Horine, and Libby Peterson

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