Podcasts by B2B Category Creators with Gil Allouche

Josh Lowman, Founder at Gold Front from 2022-05-27T01:30:08

In our final episode, Gil talks category creation with Josh Lowman, Founder of Gold Front. Josh has worked with leading startups such as Uber, Robinhood, and Newsela to build category-defining b...

Wayne McCulloch, Chief Customer Officer at WalkMe, and Howard Ting, CEO at Cyberhaven from 2022-05-12T22:40:07

In our 36th episode, Gil talks category creation with two B2B leaders from the digital adoption and data detection categories. 

Panelists for this episode include Wayne McCulloch, Ch...

Anna Fisher, CMO at Spiff, and Garrett Mehrguth, CEO at Directive from 2022-04-28T22:00:38

In our 35th episode, Olivier talks category creation with two B2B leaders from the sales commission software and performance marketing categories.

Panelists for this episode include Anna ...

Vinay Bhagat, CEO at TrustRadius, and Jeff Ernst, CEO at SlapFive from 2022-04-15T12:48:22

In our 34th episode, Gil talks category creation with two B2B leaders from the software review and customer marketing categories.

Panelists for this episode include Vinay Bhagat, CEO of T...

Edward Chiu, CEO at Catalyst Software, and Dominique Levin, CEO at Winning by Design from 2022-03-17T20:08:08

In our 33rd episode, Olivier talks category creation with two B2B leaders from the customer success platform and go-to-market consulting categories.

Panelists for this episode include Edw...

Garin Hess, CEO at Consensus, and Lars Grønnegaard, CEO at Dreamdata from 2022-03-03T21:03:50

In our 32nd episode, Jason Widup, VP of Marketing at Metadata, talks category creation with two B2B leaders from the digital presales and B2B revenue attribution categories.

Panelists for...

Jack Mardack, Cofounder at Oyster, and Mariano Suarez-Battan, CEO at Mural from 2022-02-17T23:34:27

In our 31st episode, Olivier talks category creation with two B2B leaders from the global HR and visual collaboration software categories.

Panelists for this episode include Jack Mardack,...

Kevin Maney, Author of Play Bigger and Partner at Category Design Advisors from 2022-02-04T00:03:10

In our 30th episode of category creators, Gil talks category creation with Kevin Maney, Author of Play Bigger and Partner at Category Design Advisors. 

This episode covers key concep...

Jascha Kaykas-Wolff, President at Lytics, and Erich Ziegler, CMO at CircleCI from 2022-01-20T22:00:26

In our 29th episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the customer data platform and continuous integration categories.

Panelists f...

Lars Nilsson, VP of Global Sales Development at Snowflake, and Mikita Mikado, CEO at Pandadoc from 2022-01-06T22:03:19

In our 28th episode, Gil talks category creation with two B2B leaders from the cloud data and document workflow categories.

Panelists for this episode include Lars Nilsson, VP of Global S...

David Spitz, CMO at Egnyte, and Armando Biondi, CEO at Breadcrumbs.io from 2021-12-17T00:00:50

In our 27th episode, Gil talks category creation with two B2B leaders from the cloud security and revenue acceleration categories.

Panelists for this episode include David Spitz, CMO of E...

Alex Poulos, VP of Marketing at Securiti, and Meagen Eisenberg, CMO at TripActions from 2021-12-02T19:00:29

In our 26th episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the data security and travel expense management categories.

Panelists for thi...

Rami Essaid, CEO at Finmark, and Melanie Fellay, CEO at Spekit from 2021-11-12T00:00:20

In our 25th episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the financial modeling and digital adoption categories.

Panelists for this ep...

Mike Zani, CEO at The Predictive Index, and Allyson Havener, VP of Marketing at TrustRadius from 2021-10-28T17:11:34

In our 24th episode, Gil talks category creation with two B2B leaders from the talent optimization and software review categories.

Panelists for this episode include Mike Zani, CEO of The...

Rhonda Walker, CMO at ITRenew, and Doug Camplejohn, CEO at Airspeed from 2021-10-15T16:02:01

In our 23rd episode, Gil talks category creation with two B2B leaders from the IT lifecycle management and remote employee management categories.

Panelists for this episode include Rhonda...

Sydney Sloan, CMO at SalesLoft, and Latane Conant, CMO at 6Sense from 2021-10-01T16:18:41

In our 22nd episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the sales and account engagement categories.

Panelists for this episode inclu...

Shari Johnston, Lauren Goldstein, and Cristina Saunders, Founding Members of Women in Revenue from 2021-09-17T16:47:56

In our 21st episode, Jason Widup, VP of Marketing at Metadata, talks category creation with the founding members of Women in Revenue, a community focused on the education and awareness of divers...

Macario Namie, CMO at ASAPP, and Bryan Goodwin, President at TorchPro from 2021-09-10T14:28:43

In our 20th episode, Gil talks category creation with two leaders from the customer experience performance and sports media categories.

Panelists for this episode include Macario Namie, C...

Paul Sebastien, CMO at Offensive Security, and Dan Frohnen, CMO at Upkeep from 2021-09-03T15:33:29

In our 19th episode, Gil talks category creation with two B2B leaders from the cybersecurity training and asset operations management categories.

Panelists for this episode include Paul S...

Kyle Lacy, CMO at Lessonly, and Max Altschuler, VP of Sales Engagement at Outreach from 2021-08-27T17:33:14

In our 18th episode, Olivier L'Abbé, President at Metadata, discusses category creation with two experienced leaders who played pivotal roles in developing the sales and training enablement cate...

Todd Olson, CEO at Pendo, and Andrew Waitman, CEO at Assent Compliance from 2021-08-20T15:52:52

In our 17th episode, Gil discusses category creation with two experienced B2B leaders from the product management and supply chain categories.

Panelists for this episode include Todd Olso...

Daniel Barber, CEO at DataGrail, and Andy Raskin, Strategic Narrative Consultant from 2021-07-29T15:53:38

In our 16th episode, Gil talks about category creation with two B2B leaders who have shaped the data privacy management and strategic narrative categories.

Panelists for this episode incl...

Melissa Wong, CEO at Retail Zipline, and Alex Collmer, CEO at VidMob from 2021-07-15T17:24:32

In our 15th episode, Gil talks about category creation with two experienced B2B operators in the retail operations management and creative intelligence categories. 

Panelists for thi...

Brendan Kamm, CEO at Thnks, and David Cherrie, CEO at Arcade from 2021-07-01T12:18:19

In our 14th episode, Gil talks about category creation with two founders in the personalized gift-giving and employee engagement categories. 

Panelists for this episode include Brend...

Shawn Riegsecker, CEO at Centro, and Robb Henshaw, CMO at Cameyo from 2021-06-18T00:58

In our 13th episode, Gil talks about category creation with two B2B leaders who have influenced the media automation and virtual application delivery categories.

Panelists for this episod...

Sahil Mansuri, CEO at Bravado, and Kamal Ahluwalia, CEO at Eightfold from 2021-06-03T20:00:48

In our 12th episode, Gil talks about category creation with two leaders from the sales community and talent intelligence categories.  

Panelists for this episode include Sahil Mansur...

Kyle York, CEO at York IE, and Tom Wentworth, CMO at Recorded Future from 2021-05-19T21:50:30

In our eleventh episode of category creators, Gil talks about category creation with two leaders who played a key role in the next-gen internet network performance management and cybersecurity i...

Kris Rudeegraap, CEO at Sendoso, and Amitabh Sinha, CEO at Workspot from 2021-05-05T22:45:19

In our tenth episode, Gil talks about category creation with two people that are making waves in the desktop cloud computing and business gift giving categories. 

Panelists for this ...

Dan O'Connell, CRO at Dialpad, and Keith Messick, SVP of Marketing at LaunchDarkly from 2021-04-21T18:41:56

In our ninth episode, Gil Allouche talks startup building and category creation with two experienced B2B operators who made huge impacts on the cloud communication and product/feature management...

Episode 8: James McDermott, CEO of Lytics, and Mickey Alon, CTO of Gainsight PX from 2021-04-08T18:23:44

In our eighth episode, Gil Allouche talks category creation with two B2B pioneers who changed the game when it comes to the Customer Data Platform (CDP) category, and product-led growth app...

James McDermott, CEO at Lytics, and Mickey Alon, CTO at Gainsight PX from 2021-04-08T16:23:44

In our eighth episode, Gil Allouche talks category creation with two B2B pioneers who changed the game when it comes to the Customer Data Platform (CDP) category, and product-led growth app...

Episode 7: Dee Anna McPherson, CMO of Invoca, and Joe Chernov, CMO of Pendo from 2021-03-17T19:21:08

In our seventh episode, Gil Allouche talks category creation with two B2B pioneers who changed the game when it comes to product management and conversation intelligence categories.

Dee Anna McPherson, CMO at Invoca, and Joe Chernov, CMO at Pendo from 2021-03-17T18:21:08

In our seventh episode, Gil Allouche talks category creation with two B2B pioneers who changed the game when it comes to product management and conversation intelligence categories.

...

Episode 6: Michel Feaster, CEO of Usermind, Nick Mehta, CEO of Gainsight, and Mike Volpe, CEO of Lola.com from 2021-02-23T00:14:58

In our sixth episode, Gil Allouche talks category creation with three B2B pioneers who changed the game when it comes to customer success, inbound marketing, and journey orchestration....

Michel Feaster, CEO at Usermind, Nick Mehta, CEO at Gainsight, and Mike Volpe, CEO at Lola.com from 2021-02-22T23:14:58

In our sixth episode, Gil Allouche talks category creation with three B2B pioneers who changed the game when it comes to customer success, inbound marketing, and journey orchestration....

Episode 5: Elissa Fink, former CMO Tableau, and Udi Ledergor, CMO Gong from 2021-01-26T01:02:27

In our fifth episode, Jason Widup, Metadata's VP of Marketing and today's guest host, talks category creation with one of the marketers responsible for seeing Tableau through the company's most ...

Elissa Fink, former CMO at Tableau, and Udi Ledergor, CMO at Gong from 2021-01-26T00:02:27

In our fifth episode, Jason Widup, Metadata's VP of Marketing and today's guest host, talks category creation with one of the marketers responsible for seeing Tableau through the company's most ...

Episode 4: David Cancel, CEO Drift, and Henry Schuck, Founder and CEO Zoominfo from 2020-12-23T18:35:17

In our fourth episode, Gil talks category creation with one of the marketers responsible for Drift's category domination, and another who led Zoominfo through a successful IPO. 

...

David Cancel, CEO at Drift, and Henry Schuck, Founder and CEO at ZoomInfo from 2020-12-23T17:35:17

In our fourth episode, Gil talks category creation with one of the marketers responsible for Drift's category domination, and another who led Zoominfo through a successful IPO. 

Pane...

Episode 3: Guillaume Cabane, Growth Advisor, and Dave Gerhardt, CMO Privy from 2020-12-03T00:25:29

In our third episode, Gil has another fascinating category creation discussion with two of the marketers re...

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Guillaume Cabane, Growth Advisor, and Dave Gerhardt, CMO at Privy from 2020-12-02T23:25:29

In our third episode, Gil has another fascinating category creation discussion with two of the marketers re...

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Episode 2: Ilya Volodarsky, President, Segment | Nicolas Vandenberghe, CEO, Chili Piper from 2020-11-03T00:00

In our second episode, Gil has an enlightening discussion with two more successful CEOs who each were instrumental in creating massive software categories: Customer Data Platform (CDP) and Revenue ...

Ilya Volodarsky, President at Segment and Nicolas Vandenberghe, CEO at Chili Piper from 2020-11-02T23:00

In our second episode, Gil has an enlightening discussion with two more successful CEOs who each were instrumental in creating massive software categories: Customer Data Platform (CDP) and Revenue ...

Episode 1: Godard Abel, CEO, G2 | Manny Medina, CEO, Outreach.io | Mark Organ, Founding CEO, Eloqua from 2020-10-13T05:00

In this first episode, Gil has an intimate discussion with three successful CEOs who each were instrumental in creating massive software categories: Marketing Automation, CPQ / Cash-to-Quote, and S...

Godard Abel, CEO at G2, Manny Medina, CEO at Outreach.io and Mark Organ, Founding CEO at Eloqua from 2020-10-13T03:00

In this first episode, Gil has an intimate discussion with three successful CEOs who each were instrumental in creating massive software categories: Marketing Automation, CPQ / Cash-to-Quote, and S...