Podcasts by B2B Marketing Exchange

B2B Marketing Exchange

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

Further podcasts by Demand Gen Report

Podcast on the topic Marketing

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B2B Marketing Exchange
Unlocking Success: How To Scale Your B2B Marketing Program For Company Growth from 2023-12-13T05:00

In today’s episode, Hosts Klaudia Tirico and Kelly Lindenau roll the tape of a B2B Sales & Marketing Exchange session hosted by Nirosha Methananda, former Head of Marketing for companies lik...

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B2B Marketing Exchange
Cracking The Marketer's Paradox: Scaling&Achieving More With Less from 2023-12-06T05:00

Marketers are constantly looking out for ways to scale their efforts and achieve more with less.  However, this is challenging in today's saturated market, where consumers are bombarded with mes...

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B2B Marketing Exchange
The Art Of Urgency: How To Let Customer Needs Guide Your Segmentation Strategy from 2023-11-29T05:00

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a fl...

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B2B Marketing Exchange
Crafting Compelling Stories: How B2B Marketers Can Connect With Customers from 2023-11-15T05:00

Standing out from the crowd is essential in B2B marketing, but it’s difficult to truly connect with customers on a deeper level. By harnessing the power of storytelling and crafting compelling n...

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B2B Marketing Exchange
Using AI To Bring Your Marketing Stories To Life from 2023-11-08T05:00

In a world filled with endless content and fleeting attention spans, captivating your audience has become more challenging than ever. But fear not, for AI is here to revolutionize the way we app...

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B2B Marketing Exchange
Unleashing The Power Of Sales Enablement: Strategies For Consistency, Collaboration&Success from 2023-11-01T05:00

In the keynote session at the 2023 B2B Sales & Marketing Exchange this past August, industry thought leader and author Roderick Jefferson dove into the profound significance of consistency, ...

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B2B Marketing Exchange
Turning Challenges Into Opportunities: The Power Of Innovation In Marketing from 2023-08-02T05:00

Innovation has always been a game-changer in the marketing world, constantly shaping and reshaping strategies to stay ahead of the curve. But what happens when things get a little weird in the e...

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B2B Marketing Exchange
Sales Reps: How To Avoid The Car Salesman Stereotype from 2023-07-26T05:00

As the world shifts and adapts to new ways of living and working, so are B2B buyers! Sellers must adjust their tactics to meet new demands. People don't want to be sold to anymore — they already...

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B2B Marketing Exchange
Secrets From The CIA: What B2B Sales Can Learn About Closing Deals from 2023-07-19T05:00

When it comes to closing deals, there's no one better at it than the CIA. They are experts in the art of persuasion and building long-lasting relationships with clients — skills that are just as...

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B2B Marketing Exchange
Maximizing Marketing&Sales Alignment With AI from 2023-07-12T05:00

In the fast-paced business world, companies are always looking for smarter ways to align sales and marketing teams to achieve shared goals and objectives. It's no easy feat, but luckily, compani...

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B2B Marketing Exchange
Finding Your Edge In The Sea Of Sameness from 2023-07-05T05:00

In today's crowded and ever-evolving market, marketers are increasingly working to create content that stands out. However, the key to success lies in going beyond the norm and telling bigger st...

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B2B Marketing Exchange
Changing The Game: How Customer Retention Can Double Your Revenue from 2023-06-28T05:00

For some, marketing is all about leads, leads and more leads. But according to industry veteran Sangram Vajre, Co-founder and CEO of the new go-to-market analyst firm Listen

B2B Marketing Exchange
How To Treat Content Creation Like A Cocktail Party from 2023-06-21T05:00

Successful B2B content is all about its intended audience. Think of it as a fancy cocktail party: If you only talk about yourself, everyone will bail out! Mixing audience-centric content with pr...

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B2B Marketing Exchange
How Southwest Airlines Keeps ABM Simple To Drive Engagement&Revenue from 2023-06-14T05:00

Many businesses believe ABM requires complex technology systems and strategies, but the team at Southwest Airlines begs to differ. They kept it simple to get more business travelers flying by fo...

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B2B Marketing Exchange
How To Execute A Multichannel ABM Campaign from 2023-06-07T05:00

Most B2B marketers are seeking new ways to create more integrated and comprehensive strategies to help them reach the right accounts across multiple channels. And while it can be daunting to try...

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B2B Marketing Exchange
Rising To The Challenge: How B2B CMOs Are Thriving Amidst Disruption from 2023-05-31T05:00

In the B2B world, disruption is inevitable. However, how companies respond to these disruptions is what sets them apart. As the world becomes more complex, CMOs face new challenges and must rise...

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B2B Marketing Exchange
How To Correctly Apply AI To B2B Marketing from 2023-05-24T05:00

In today's world of digital-first strategies, applying AI to your marketing efforts may be just what you've been looking for. But as AI technology is becoming increasingly accessible, it's impor...

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B2B Marketing Exchange
Are You Ready To Trust The Machines? from 2023-05-17T05:00

Sure, ChatGPT is innovative — but what does it mean for humans? Will content marketers be replaced? Or will AI enable them to do their job better and faster? 

In this episode, Hosts Klaudi...

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B2B Marketing Exchange
Breaking The Mold: How Creativity In B2B Marketing Can Set You Apart from 2023-05-10T05:00

In today's competitive marketplace, you need to stand out from the crowd and connect with potential clients in new and exciting ways. For Aleksandra Panyukhina, Experience Marketing Lead at Listen

B2B Marketing Exchange
Finding Your ABM Tribe from 2023-05-03T05:00

While ABM is a powerful way to target and engage with specific audiences, there isn’t one singular path to success. Forrester research shows ABM practitioners fall under five distinct “tribes,” ...

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B2B Marketing Exchange
How Esquire Bank Uses Data, Tech&Content To Fuel Hyper-Personalized Campaigns from 2023-04-26T05:00

Data, technology and content have become the cornerstones of modern marketing — and they work together to create powerful campaigns that connect with customers on a deeper level, drive more mean...

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B2B Marketing Exchange
Season 8 Teaser: Spinning the Wheel! from 2023-04-19T05:00

Looking forward to our eighth installment of the B2BMX podcast? Us too! So much so that we decided to spin things up on the show floor at our latest B2BMX event in Scottsdale, Ariz. 

At ou...

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B2B Marketing Exchange
Making Marketing&Sales Alignment Dreams a Reality from 2023-02-22T05:00

It's the dream that marketers and salespeople have been chasing since long before they were given those titles: Perfect alignment between marketing and sales. Achieving this kind of synergy is e...

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B2B Marketing Exchange
How To Create Value For Your Customers&Business from 2023-02-15T05:00

The concept of “value creation” is growing in popularity as brands look to improve business performance and maximize customer value. For Michael Ruby, President and Chief Creative Officer at Par...

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B2B Marketing Exchange
Strategies For Providing Buyers With Personalized Digital Experiences from 2023-02-08T05:00

In today's marketing landscape, no one wants to feel spammed or bombarded with ads, which is something marketers traditionally struggled with when trying to advertise their solutions. According ...

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B2B Marketing Exchange
How Photogrammetry&Web3 Fit Into B2B Marketing from 2023-02-01T05:00

Modern B2B marketers can captivate their customers and amplify their campaigns with state-of-the-art experiences, utilizing everything from interactive 3D billboards to augmented reality shoppin...

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B2B Marketing Exchange
How Harry Potter Helps Slalom Tackle Global Marketing Training, DE&I Initiatives from 2023-01-25T05:00

Sometimes, a shared passion is all you need to create a spark that can fuel ongoing training and education within a growing B2B company. Tabitha Adams, Director of Performance Marketing, Analyti...

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B2B Marketing Exchange
The 7 Pillars of a P.E.R.F.E.C.T. Go-to-Market Strategy from 2023-01-18T05:00

Revenue leaders know that having an effective go-to-market strategy is critical for the success of their business. But the number one challenge many organizations face is achieving scalability—h...

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B2B Marketing Exchange
How To Assess ABM Advertising Strategies In 2023 from 2023-01-11T05:00

Account-based advertising has been a staple of ABM platforms. However, with the loss of third-party cookies, increasing expenses and difficulty demonstrating tangible value, its future can seem ...

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B2B Marketing Exchange
How To Measure The Success Of Your Revenue Strategy from 2023-01-04T05:00

Co-hosts Klaudia Tirico and Kelly Lindenau are kicking off the new year with a welcome blast from the #B2BSMX past! We are throwing it back to Mason Cosby, Director of Growth at Gravity Global, ...

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B2B Marketing Exchange
2022 #B2BMX Event Series Year In Review from 2022-12-21T05:00

Much like the spirits who brought Ebeneezer Scrooge back through time, co-hosts Klaudia Tirico and Kelly Lindenau are doing the same for the B2B marketing community — just in a nicer, more educa...

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B2B Marketing Exchange
Optimizing Digital&Remote Sales Experiences To Drive Revenue from 2022-12-14T13:17:03

In the latest episode of the B2BMX Podcast, we’re going back to Boston to join Tracey Barber, VP of Marketing at digital experience agency Verndale, as she shares how to combine multiple marketi...

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B2B Marketing Exchange
How To 'Waze' Your Partners To Success from 2022-12-07T05:00

Up next, co-hosts Klaudia Tirico and Kelly Lindenau present four strong female VPs and CEOs, who took the stage during B2BSMX in Boston to share everything they know about how to build a solid r...

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B2B Marketing Exchange
How To Transform Your GTM Strategy from 2022-11-30T05:00

Let’s all close our eyes and pretend we are back at B2BSMX in Boston on a beautiful August day listening to Jeff Marcoux deliver an incredible session. It’s time to open your eyes and press play...

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B2B Marketing Exchange
Don’t Put ABX In The Corner 💃 from 2022-11-16T05:00

What’s better than one female marketing leader… try FOUR powerhouse female marketing leaders! FullStory’s Jennifer Leaver, Reachdesk’s Amber Bogie, Gong’s Corrina Owens and 6senses’ Jess Gondolf...

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B2B Marketing Exchange
How To Makeover Your Buyer Journey from 2022-11-09T11:19:28

Here’s a flashback from the B2BMX stage in Boston, where Randy Frisch discussed why mapping content through the buyer and customer journey closes more deals. If you missed out on this live sessi...

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B2B Marketing Exchange
Acquisition Versus Expansion: A Science-Backed Conversation from 2022-11-07T05:00

We love having our friends at Corporate Visions speak at our B2BMX events because not only do they show us how to break through the status quo, they give us a science lesson that applies to our ...

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B2B Marketing Exchange
Real-World Insights On ‘The Changing Market’ from 2022-10-26T05:00

We are back with another episode of the B2BMX podcast, starring Terminus’ Natalie Cunningham who took the stage at #B2BSMX in Boston just a few months ago! Co-hosts Klaudia Tirico and Kelly Lind...

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B2B Marketing Exchange
Harnessing The Power Of Social Listening from 2022-10-19T05:00

What better way to kick off Season 7 than with an exclusive interview from the B2B Sales & Marketing Exchange in Boston!? Co-host Kelly Lindenau sat down with Brooke Sellas, Founder & CE...

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B2B Marketing Exchange
How To Brand Like A B2Cer from 2022-08-17T10:04:57

Welcome to our Season 6 finale episode! Co-host Klaudia Tirico is coming to you live from last week’s B2B Sales and Marketing Exchange show floor in Boston alongside FullSurge’s Mitch Duckler...

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B2B Marketing Exchange
Take A Glimpse Into The Crystal Ball Of Sales from 2022-08-10T05:00

While Co-hosts Klaudia Tirico and Kelly Lindenau enjoy their last day at the B2BSMX event in Boston, let’s reminisce about B2BMX Next-Level ABM. Mckinsey & Company’s Julia McClatchy is the s...

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B2B Marketing Exchange
How To Build A Demand Gen Program From The Ground Up from 2022-08-03T05:00

Co-host Kelly Lindenau of the B2BMX Podcast is here with Hunters’ Sarah Breathnach to discuss the latest demand gen trends and share a preview of her session at the upcoming B2B Sales & Mark...

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B2B Marketing Exchange
How To Achieve Next Gen ABM from 2022-07-27T11:29:08

Co-hosts Klaudia Tirico and Kelly Lindenau play back a noteworthy tape from #B2BMX: Next-Level ABM starring Rob Griffin and Thad Kahlow! The pair from Business Online discuss t...

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B2B Marketing Exchange
Say Goodbye To MQLs, No Thanks To MQAs&Hello To Opportunities from 2022-07-20T05:00

Co-hosts Klaudia Tirico and Kelly Lindenau are back with a brand-new episode of the B2BMX Podcast with a keynote session all the way from our Next-Level ABM event in June. Forrester’s Terry Flah...

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B2B Marketing Exchange
Peace, Love&Revenue: The Power Of Cross-Generational Collaboration from 2022-07-13T05:00

The fish stinks from the head… If you have leaders in an organization who aren't facilitating encouraging team collaboration, intergenerational collaboration and inter-functional collaboration, ...

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B2B Marketing Exchange
Why DEI Is Vital To A Company’s Success from 2022-07-06T05:00

Creating an environment where everyone feels included and is given the opportunity to contribute and participate is the very definition of DEI (Diversity, Equity, Inclusion). In this episode, co...

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B2B Marketing Exchange
5 ABM Lessons Marketers Can Learn From ‘Ted Lasso’ from 2022-06-29T07:00

Hopefully, B2BMX podcast fans are familiar with the show “Ted Lasso” because co-hosts Klaudia Tirico and Kelly Lindenau don’t want you to miss out on this iconic pop-cultural reference! We are b...

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B2B Marketing Exchange
Are MQLS Actually Dead? from 2022-06-22T09:14:51

To MQL, or not to MQL — that’s the question plaguing the industry as marketers are faced with varying reports concerning the future of leads. While some organizations claim the lead is dead, oth...

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B2B Marketing Exchange
Better Together: The Combined Future Of Demand&ABM from 2022-06-15T11:45:40

For several years, Forrester has forecasted that demand gen and ABM would ultimately intersect as demand marketers improve the precision of their efforts and ABM marketers seek to deliver person...

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B2B Marketing Exchange
Unspam Your Brand: Account Intelligence For Smarter GTM from 2022-06-08T12:48:02

Spam isn’t just unwanted emails — it’s talking at people instead of with them. In the latest episode of the B2BMX podcast, Host Klaudia Tirico is bringing listeners back to the Scottsdale stage ...

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B2B Marketing Exchange
How To Meet Your Customers Where They Are With ABM from 2022-06-01T05:00

It’s time to head back to the B2B Marketing Exchange in Scottsdale: No airplane ticket or pass needed. Hosts Klaudia Tirico and Kelly Lindenau are bringing listeners back to the #B2BMX stage to ...

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B2B Marketing Exchange
What It Takes To Create A Successful ABM Strategy From The Ground Up from 2022-05-25T05:00

We’re back with episode 5 to share the replay of Jennifer Leaver’s impressive session from B2BMX in Scottsdale, Ariz. Leaver is the Senior Global ABM Manager at Bazaarvoice who shared her secret...

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B2B Marketing Exchange
Trend Alert: Why Interactive Content Is Becoming Table Stakes In Content Marketing from 2022-05-18T05:00

We’re switching things up on today’s episode — no replays! Instead, our friends from Content4Demand, a boutique B2B content strategy and creative agency, are on the podcast to make a case for in...

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B2B Marketing Exchange
How To Play On Your Buyer-&Customer-First Strategies In 2022 from 2022-05-11T05:00

In the latest episode of the B2BMX Podcast, co-hosts Klaudia Tirico and Kelly Lindenau are taking folks back to B2BMX in Scottsdale, Ariz., where Forrester’s Amy Hawthorne shared 22 predictions,...

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B2B Marketing Exchange
Don’t Attack Your Buyer’s Castle: Get Yourself An Invitation To Go Inside from 2022-05-04T05:00

Buyers feel like they are under attack from marketers’ constant emails and messaging, so they're essentially digging a moat for protection. They’re unsubscribing, deleting and ignoring anything ...

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B2B Marketing Exchange
Season 6 Kick-Off: Experts Sound Off On How To Find GTM Success With ABM from 2022-04-27T10:22:45

If you missed B2BMX, then you can thank this podcast for spotlighting multiple exclusive sessions from the hottest event in Scottsdale, Ariz. Marketers from all over the country came together in...

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B2B Marketing Exchange
Breaking Through The Digital Noise: Content That Wows Audiences from 2022-03-09T11:34:46

What makes audiences tick and click these days? In an overly saturated, digital-first world, generic, long-form content simply won't cut it. It's time to think outside the box and truly get crea...

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B2B Marketing Exchange
Single Lane Ahead: The Convergence of ABM&Demand from 2022-03-02T14:43:59

*Forrest Gump voice* Demand Gen and ABM are like peas and carrots.

 

While the strategies were on separate journeys to support their own business goals, Forrester is forecasting that...

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B2B Marketing Exchange
The Brave New World Of Event Marketing from 2022-02-23T11:44:58

“To hybrid, or not to hybrid?”

-Hamlet in 2022, probably. 

 

Event marketing underwent an impressive evolution over the past couple of years, especially as the repercussions of...

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B2B Marketing Exchange
Marketing + Sales + Communication = Content Perfection from 2022-02-16T10:46:17

Content is a critical part of marketing, as compelling, informative assets help generate more interest in a brand and drive more leads down the sales pipeline. But the content creation process i...

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B2B Marketing Exchange
‘You Can Never Be Too Specific Or Relevant’ In Content Marketing from 2022-02-09T13:08:10

*Jan Brady voice* Content, content, content!

 

There’s no shortage of content ideas or delivery forms, but there is a shortage of buyers’ attention. As prospects and customers alike ...

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B2B Marketing Exchange
Don’t Be Afraid To Embrace The Messiness Of The 2020s from 2022-02-02T12:42:40

With 33% of buyers preferring seller-free buying experiences, organizations must strike the balance between offering self-service options while still connecting with their buyers — something the...

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B2B Marketing Exchange
User-Generated Content: A B2B Marketer’s Secret Weapon from 2022-01-26T11:55:02

Marketers can spend all day preaching the value prop of their solution — but what will build the most credibility is user-generated content (UGC).  Today’s episode of the #B2BMX podcast features...

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B2B Marketing Exchange
Why Only 1% Of Marketers Have A Shot To Become CMO: What You Need To Know from 2022-01-19T14:39:39

We’re going B2B (back to Boston) for Season 5, Episode 7 of the #B2BMX podcast! Today, you’re getting exclusive access to #B2BSMX’s CMO Panel, where a series of industry hard-hitters provided ac...

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B2B Marketing Exchange
The Trends Fueling The Future Of B2B from 2022-01-12T13:55:54

We’ve taken the #B2BMX podcast off replay this week to bring you the latest predictions into the future of B2B marketing! In this week’s episode, Host Klaudia Tirico sits down with Jeff Pedowitz...

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B2B Marketing Exchange
Brand Now: How To Build Brand While Driving Demand from 2022-01-05T05:00

Coffee shops dot almost every corner, but if you were asked to name a coffee company, you’d likely say Starbucks or Dunkin’ Donuts — and completely neglect some mom-and-pop shops or local chains...

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B2B Marketing Exchange
Inside The ABM Test Kitchen: Sharing Different Flavors&Recipes For Successful Programs… + A Few Gotchas Of What To Avoid from 2021-12-22T11:08:32

Get ready to get a taste of what successful ABM looks like at large, enterprise organizations. As a leading ABM practitioner for the past seven years, Danny Nail has tested and re-tested a varie...

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B2B Marketing Exchange
Revenue Operations: The Next Frontier In B2B Marketing from 2021-12-15T05:00

Christine Nurnberger and her team decided to pitch the implementation of Revenue Operations at Bottomline Technologies on a whim… the night before a meeting with the “higher ups.” No pressure, r...

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B2B Marketing Exchange
The Rise Of The Revenue Innovator: A New Class Of Leaders Drive Predictability In Unpredictable Times from 2021-12-08T05:00

It’s not psychic John Edward or the Long Island Medium — it's Mary Shea, the closest thing B2B has to a fortune teller. After accurately predicting sale reps’ evolution into a consultative role,...

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B2B Marketing Exchange
From Stage-1 To Closed/Won: 5 Tips To Break Down Barriers Between Sales&Marketing from 2021-12-01T05:00

Finger-pointing, accusations and deflections — no, this isn’t a Real Housewives reunion; it’s a meeting between sales and marketing following a soured deal or missed target. Most organizations k...

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B2B Marketing Exchange
How 2020 Strengthened Collective Revenue Generation For High-Performing B2B Brands from 2021-11-17T12:00:50

Host Klaudia Tirico is picking up right where she left off with the season five premiere of the #B2BMX Podcast! While the season-four send-off featured an interview with Gartner’s Craig Rosenber...

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B2B Marketing Exchange
#B2BSMX Sneak Peek: Gartner’s Craig Rosenberg Shares How The 2020 Pivot Influenced Martech, Data>M Strategies from 2021-08-04T17:52:38

“Alexa, play ‘The Final Countdown’ by Europe.” 

 

OK, now that we’ve set the scene, welcome back to the B2BMX Podcast! We’re just days away from #B2BSMX, our first in-person event si...

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B2B Marketing Exchange
Leveling Up Your Diversity&Inclusion Initiatives For Real Action from 2021-07-28T05:00

Diversity, Equity and Inclusion (DE&I) have become a critical discussion point for business leaders across B2B organizations. Despite their positive intent, however, many approaches and syst...

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B2B Marketing Exchange
How A Remarkable CX Is Your Best Sales & Marketing Strategy  from 2021-07-21T05:00

One of the positive outcomes of 2020 was that companies pivoted their focus to their existing clients. After all, without clients there is no business.  
 

In this fun and engaging keyn...

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B2B Marketing Exchange
An Insider Look At The Expanding Role Of SDRs from 2021-07-14T11:11:08

Once viewed simply as “outbound callers,” SDRs are increasingly playing more strategic roles for B2B revenue teams. Given their active role on the front lines of interacting with target buyers, ...

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B2B Marketing Exchange
The Story Behind The Rebrand From A CMO’s POV from 2021-07-07T05:00

Last month, SurveyMonkey — a company that has been synonymous with market research and survey software — rebranded to Momentive, now defining itself as an agile experience management company foc...

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B2B Marketing Exchange
Tapping Into 'Intelligent Creativity' To Fuel Modern Marketing Strategies from 2021-06-30T12:53:46

According to a new report from Forrester, combining human intuition and machine accuracy produces a more intelligent and transformative creative process for CMOs and agency executives. This allo...

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B2B Marketing Exchange
The Ins&Outs Of Brand Creation&Management from 2021-06-23T13:08:27

A company’s brand encompasses everything from Zoom backgrounds to website content, so it’s important that brand experience is unified across all channels. As a result, an organization’s branding...

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B2B Marketing Exchange
What’s In Store For B2B Marketing In The Next 10 Years? from 2021-06-16T05:00

The B2B buyer’s journey has changed dramatically and the role of marketers to influence that journey has shifted with it (and continues to!). As the original Marketo Co-founder and Founder of En...

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B2B Marketing Exchange
How To Participate, Lead&Thrive In Channel Ecosystems from 2021-06-09T05:00

In the middle of a major transformation of how companies go to market, 76% of global CEOs feel that their current business models will be unrecognizable in the next five years. Business ecosyste...

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B2B Marketing Exchange
Unlocking The Full Potential Of B2B Social Media Marketing from 2021-06-02T05:00

Social media has come a long way since the Myspace days. It has even evolved to become a key channel for B2B brands to engage with buyers and consumers … and even close deals.  

 

B2...

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B2B Marketing Exchange
Your ABM Foundation: It’s Working…Sorta. What’s Next? from 2021-05-26T05:00

So, you’ve got ABM plays running — and maybe they’re working — but what if they can get better? And what do you do next?  

 

In this B2BMX session replay, three-time ABM practitioner...

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B2B Marketing Exchange
Building The Ultimate Martech Stack For Your Business from 2021-05-19T05:00

The marketing technology landscape is still growing at a rapid pace, leaving marketers to try and keep up with new software additions, integrations and acquisitions. Scott Brinker's 2020 Marketi...

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B2B Marketing Exchange
Delivering An Experience-First Marketing Strategy At Scale from 2021-05-12T05:00

If there was anything positive that came out of the Covid-19 pandemic and its effects on B2B businesses, it’s the amount of agility, creativity and innovation that marketers from all industries ...

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B2B Marketing Exchange
Bringing Your Irresistible Ideas To Life w/ Tamsen Webster from 2021-05-05T11:15:48

Roll out the red carpet because Tamsen Webster is back on the B2BMX Podcast!  

In this episode, we talk to Tamsen about her upcoming book “Find You...

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B2B Marketing Exchange
Using Storytelling To Drive Engaging Relationships With Customers from 2021-04-28T05:00

This episode is sponsored by GrubHub.

Storytelling has become a powerful business tool because it begins and ends with empathy, drives an emotional experience with audienc...

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B2B Marketing Exchange
Taking ABM From Startup To Scale from 2021-04-21T05:00

This episode is sponsored by Rollworks.

It’s time to de-bunk the misconception that ABM is just for large organizations with large budgets. In fact, marketing teams of any...

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B2B Marketing Exchange
Season 4 Premiere from 2021-04-14T05:00

Welcome back to a new season of the B2BMX Podcast! In this kick-off episode, hosts Klaudia Tirico and Alicia Esposito look back at some of the top sessions from the 2021 B2B Marketing Exchange t...

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B2B Marketing Exchange
Powering Digital-First CX With A Stronger Focus On Brand from 2021-02-17T05:00

We don't often think about brand beyond shiny messages or cool logos ... but we should! In fact, brand touches and impacts everything we do. 


With the acceleration of digital tr...

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B2B Marketing Exchange
The Keys to Creating Emotive Content Experiences from 2021-02-10T05:00

In the B2B world, we talk about how complex the decision-making process is. Buying cycles are getting longer, more people are involved and new channels and methods need to be used to convey valu...

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B2B Marketing Exchange
The New Rules Of Outbounding from 2021-02-03T11:27:49

Skip Miller is one of the top sales trainers in Silicon Valley. With a client roster that represents a who’s who in the space, includ...

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B2B Marketing Exchange
Inside West Monroe’s Pandemic Marketing Playbook from 2021-01-27T09:43:54

Competing with entrenched industry giants can be a monumental task. If anyone knows this all too well, it’s Casey Foss, Chief Marketing...

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B2B Marketing Exchange
Tackling B2B’s Big Trust Problem from 2021-01-20T05:00

Whether B2B or B2C, all brands need to focus on building customer trust. This is especially true as more people grow cynical of media, political figures and businesses. Listen

B2B Marketing Exchange
Friends of B2BMX Share 2021 Resolutions from 2021-01-13T05:00

Sure, they have a bad rap, but we believe that New Year’s Resolutions allow us to reflect on the past year and forge a positive path forward. Because so many of us had to navigate new challenges...

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B2B Marketing Exchange
How Your Partner Portal Can Rival Amazon from 2021-01-06T10:07:34

Making your channel partners sort through everything you have simply to find what they need can make your portal a no-go zone. By creating personalized portals that recognize t...

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B2B Marketing Exchange
The 2021 Growth Marketing Playbook from 2020-12-16T05:00

With more than 17 years in the digital marketing space, Oren Greenberg has helped B2B and B2C organizations implement growth strategies that span ...

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B2B Marketing Exchange
So, You Want To Be A CMO? from 2020-12-09T10:42:33

Today's Episode is sponsored by Terminus.

Did you know that less than 1% of marketers have a shot ...

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B2B Marketing Exchange
ABM Lessons (And Fails) From E2open from 2020-12-02T14:51:45

This episode is sponsored by PFL.

2020 has been a year of learning, evolving and adapting for many of ...

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B2B Marketing Exchange
Using TikTok To Guide Your Revenue Strategy from 2020-11-18T05:00

Ever laid in bed at 2 a.m. watching video after video on TikTok? If not, you’re missing out on an experience that can reshape your 2021 revenue strategy. Over the past eight months, Listen

B2B Marketing Exchange
Event Producers' Big Diversity Problem from 2020-11-11T09:55:09

During the day, Christine Farrier is Senior Director of Partner Marketing at Demandbase. The ...

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B2B Marketing Exchange
Marketing In Times Of Crisis: Embracing Empathy Is The Key To B2B’s Future from 2020-11-04T05:00

Today’s business leaders are looking to cut marketing costs while also achieving growth. They demand marketing to show ROI. And yet, every day, we are getting asked to promote our products and s...

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B2B Marketing Exchange
Inside The B2B Sales&Marketing Exchange's Shift To Digital from 2020-10-21T05:00

This episode is sponsored by Demandbase.

Like many other event producer...

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B2B Marketing Exchange
Achieve Alignment Transformation To Fuel The Revenue Engine from 2020-10-14T05:00

This episode is sponsored by Demandbase.

Marketing and sales alignment ...

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B2B Marketing Exchange
The Intersection Of Mindfulness And Business from 2020-10-07T11:30

This episode is sponsored by Demandbase.

Let's face it, we've all been ...

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B2B Marketing Exchange
Thinking Beyond Customer Acquisition from 2020-09-30T11:01:51

For B2B organizations, sales and marketing collaboration has always been advised. But today, it's crucial. Both parties must work together to develop captivating campaigns that combine relevant ...

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B2B Marketing Exchange
Creating A New 'Plan A' w/ Jay Acunzo from 2020-09-23T10:30

Has quarantine life left you in a digital daze? You're certainly not alone. Although we're all trying to stay safe and healthy in these times, we can't help but crave face-to-face interaction. W...

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B2B Marketing Exchange
How To Get More From LinkedIn from 2020-09-16T05:00

Because of COVID-19, our time online has skyrocketed. Rather than going to networking events and conferences to build new relationships, we're turning to virtual round tables and cocktail hours ...

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B2B Marketing Exchange
Humanizing Your B2B Brand from 2020-09-09T11:02:17

We've heard time and time again that in B2B, we're not speaking to nameless, faceless companies...we're talking to people. So why is it still so difficult for marketing and sales professionals t...

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B2B Marketing Exchange
Sounds Of Season 2: How Uncertainty Became Opportunity from 2020-07-29T15:03:51

It’s been a whirlwind of a season here on the B2BMX Podcast. During this season, we re-lived some of our best sessions from the B2B Marketing Exchange, and had a ton of follow-up conversations w...

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B2B Marketing Exchange
Will COVID Change Marketing Measurement Forever? from 2020-07-22T15:00

When COVID hit, B2B organizations had to cancel events and quickly pivot to digital campaigns and experiences. The KPIs to measure impact changed and, in turn, so did the benchmarks to success. ...

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B2B Marketing Exchange
Tips And Tricks For Perfecting ABM Personalization from 2020-07-15T10:19:38

In her role as an ABM consultant, Sydney Switzer helps Vertex Marketing Agency clients get th...

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B2B Marketing Exchange
Making Moves With Messaging from 2020-07-08T05:00

B2B buyers want to be in control of their journey. They want to access information when, where and how they want, and they want to determine when a sales rep engages with them and what ...

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B2B Marketing Exchange
How Has COVID Changed The B2B Marketing Talent Pool? from 2020-07-01T05:00

The novel coronavirus has not only shaken up our personal lives. It has turned some careers, and even businesses, upside down. While some companies have implemented hiring freezes, others have b...

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B2B Marketing Exchange
Breaking Down Performative Allyship&Pandering In B2B from 2020-06-24T05:00

Historically, taking a stand on political and social issues was considered a risky move for marketing and brand executives. In the current climate, however, it's risky not to take a sta...

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B2B Marketing Exchange
Take The Pain Out Of Sales Enablement from 2020-06-10T05:00

As the Founder and CEO of his firm, Roderick Jefferson & Associates, Roderick Jefferson Listen

B2B Marketing Exchange
Talking All Things Podcasts...On A Podcast from 2020-06-03T05:00

Podcasting has exploded in the B2B realm. We've seen brands across industries and of all sizes use podcasting to share their unique thought leadership and interview experts in their field. But h...

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B2B Marketing Exchange
Human + Machine = ABM Success from 2020-05-27T05:00

Account-based marketing (ABM), like any marketing discipline, requires equal parts art and science. Without technology, ABM takes a lot of time and bandwidth to execute. However, without the hum...

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B2B Marketing Exchange
How Salesforce 'Sleighed' Holiday Campaign Results from 2020-05-20T05:00

In 2019, Kelly Borter, Director of Industry Demand Generation at Salesforce, had one mission: to cr...

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B2B Marketing Exchange
Lessons From GumGum's Marketing Pivot from 2020-05-13T05:00

Many B2B marketers have had to pivot their event strategies and budgets in the wake of COVID-19. Teams have also had to keep pace with internal goals and pivot in light of team and budget change...

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B2B Marketing Exchange
How ADP Saw Success With Client Advocacy from 2020-05-06T05:00

Many B2B marketers tap happy, engaged clients for their content and campaigns. But what if we told you there was a lot of untapped potential, and that you could engage your clients in a holistic...

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B2B Marketing Exchange
Using Social Media As A Powerful Content Cornerstone from 2020-04-29T06:00

Social media has always been a critical part of the B2B marketing mix. Brands rely on some or all of the key networks, like LinkedIn, Twitter, Facebook and even Instagram, to amplify content ass...

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B2B Marketing Exchange
Season 2 Premiere: Adapting To A New Normal from 2020-04-22T05:00

Less than two months ago, more than 1,300 B2B marketing and sales executives converged to learn, network and get inspired at the 2020 B2B Marketing Exchange. The novel coronavirus was a mere bli...

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B2B Marketing Exchange
#B2BMX 2020 Sneak Peek from 2020-02-12T06:00

For the season one finale of the B2B Marketing Exchange podcast, the Demand Gen Report team sits down with a few friends to reflect on how the event has grown and evolved. This jam-packed sessio...

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B2B Marketing Exchange
Inspiring Creativity Amidst Chaos w/ Todd Henry from 2020-02-05T05:00

Todd Henry has made a living from creativity. A creative type himself, he has spent the last few years helping companies and individuals prioritize cr...

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B2B Marketing Exchange
Finding Your Next Big Idea w/ Tamsen Webster from 2020-01-29T05:00

Tamsen Webster has a heritage in marketing. With about two decades in the biz, she has held positions at Weight Watchers, Tedx and helped numerous marketers and brands uncover big ideas and tell...

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B2B Marketing Exchange
Speak Your Customers' LINGO W/ Jeffrey Shaw from 2020-01-22T05:00

Jeffrey Shaw has experienced quite the career evolution, starting out as a photographer and eventually becoming a brand strategist, speaker and...

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B2B Marketing Exchange
Extending Events Into Content W/ Dave Bruno from 2020-01-15T08:00

Events are a big investment. When designed and promoted effectively, they can drive big business value. But many times, events exist in a vacuum. When it's all over, it's never discussed again. ...

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B2B Marketing Exchange
How To Make Video Marketing A Money Maker from 2020-01-08T05:00

Over the past five years, we've seen video explode. What was once a blip on marketers' radar has become an integral format to engage, educate and nurture buyers at all stages of the decision-mak...

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B2B Marketing Exchange
The Netflix Effect On B2B Buyer Engagement from 2019-12-18T05:00

Netflix hasn't just transformed the way we consume media...it's changed the way we expect to interact with all brands. Whether they're making a purchase for their homes or their businesses, your...

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B2B Marketing Exchange
Direct Mail 2020: How To Win Big With Direct Mail In The Digital Age from 2019-12-11T05:00

B2C brands have relied on direct mail for decades, but the trend is re-emerging in B2B in new and exciting ways. Brands across industry verticals are incorporating direct mail into their marketi...

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B2B Marketing Exchange
How To Cut Through The Noise And Build Awareness w/ Jeremy Middleton from 2019-12-04T05:00

What does a high school physics and chemistry teacher know about marketing? Plenty, clearly. In his two first years at Pramata Corporation, Jeremy Middleto...

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B2B Marketing Exchange
Gaining A Millennial Mindset To Build Brand Authenticity&Trust w/ Brian Fanzo from 2019-11-20T05:00

Brian Fanzo is a Millennial that has seen it all. Coming from a cybersecurity background and working almost a decade with the Department of Defense, you’d never expect the guy to become one of t...

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B2B Marketing Exchange
The Quest For Top Talent: How To Build Your Marketing A-Team w/ Wes Lieser from 2019-11-13T05:00

B2B organizations are fighting to win top talent. Part of the challenge lies in generating interest among a pool of qualified candidates. However, most B2B firms struggle to identify the candida...

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B2B Marketing Exchange
Empathy: The Hallmark Of The Customer-Obsessed B2B Marketer w/ Laura Ramos from 2019-11-06T09:00

Buyers today are self-educated and self-guided. They want tools and insights aligned to where they are in the customer lifecycle, but are B2B brands giving them what they need? Laura Ramos, VP a...

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B2B Marketing Exchange
Expanding Your Expertise and Influence w/ Pam Didner from 2019-10-30T05:00

Pam Didner is no stranger to the B2B world. With a career that spans approximately two decades, Pam has walked in the shoes of content strategies, digital marketers, marketers and even sales lea...

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B2B Marketing Exchange
Top 5 B2B Trends Of 2019 w/ Maureen Maggioni from 2019-10-23T05:00

What better way to prepare for 2020 than to reflect on the top trends of 2019? And let's be real, 2019 had it's fair share of trends reaching their full potential, while others generated a lot o...

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B2B Marketing Exchange
The Power Of Podcasting In B2B from 2019-10-16T06:00

One in three Americans now listen to podcasts weekly. While there are millions of series available across podcasting outlets, from Spotify to Apple to SoundCloud, B2B brands have the opportunity...

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B2B Marketing Exchange
How Carbon Black Increased Sales Conversions By 388% w/ Chris Mitchell from 2019-10-09T09:00

In 2017, Carbon Black didn't have a nurture campaign. As a result, the buyers who engaged with a piece of content and went on to talk to sales h...

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B2B Marketing Exchange
Master An Allbound Strategy w/ PatientPop from 2019-10-02T06:00

Creating a powerful demand gen engine isn’t just about mastering the art of inbound. And you certainly can’t just rely on outbound. PatientPop is a great example of a company that mastered the a...

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B2B Marketing Exchange
ABM Is B2B w/ Sangram Vajre from 2019-09-25T06:00

Sangram Vajre is one of the founding fathers of account-based marketing. Leading up to his latest book, “ABM Is B2B,” Sangram walked attendees through why this is the case, and how marketing is ...

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B2B Marketing Exchange
Break Free Of Boring B2B w/ Lee Odden from 2019-09-17T16:00

B2B marketers are dealing with a big trust problem. Their buyers are hungry for credible content that's supported by reputable third parties, from analysts to authors and other industry influenc...

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