Back of Napkin: The wild west of podcasts and how brands can stake a claim. - a podcast by FleishmanHillard Brand & Consumer Marketing

As traditional media continues to fracture, brands are looking elsewhere to reach customers. Will this habit-forming, emerging media territory be the solution for marketers looking to grab the attention of a diverse, young, and affluent audience? We’ll chat with Deborah Clark, senior vice president and general manager of Marketplace – creators of some of the most listened-to audio programming in the country – to get answers.

Episode mentions:

Edison Research

Marketplace

Deborah Clark

Steve Jobs

Apple

MasterCard

Casper Mattresses

Dirty John

Serial

Adam Grant

WorkLife

Warby Parker

Ben Shapiro

Adam Corolla

Gimlet

PRX

Slate

Panoply

Jonathan Van Ness

Getting Curious

Slow Burn

MailChimp

Homecoming

Netflix

David Ridgen

Canadian Broadcasting Company

New York Times

The Daily

Facebook

Black Mirror

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