Marketing Titan Brian Kurtz Overdelivers Direct Response Wisdom From 40 Years Experience - a podcast by Brad Costanzo

from 2019-09-10T10:00:07

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Direct marketing response titan Brian Kurtz makes a comeback in this episode to share more sizzling business advice from his decades of expertise in marketing.


This time, he focuses on having the marketing stamina to build a business for a lifetime.


Brian and host Brad Costanzo share some of their first-hand experiences in applying the methods they discuss.


Brian also shares some juicy details from his book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, and what future endeavors he plans to undertake.


Some Topics We Discussed Include:



  • The number one mistake new marketers make that old marketer don't

  • How to incorporate direct mail with online operations

  • Turning your VIPs into life-long customers

  • Customer acquisition vs customer retention

  • How to empower your team for better customer experience

  • Why start live videos and how it affects your ad spending

  • Standing out in a crowd of “experts”

  • How to spot and compensate a great copywriter

  • Genius ways to use direct mail

  • The bundle of bonuses that comes with Brian's book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing


Learn more about Brian and get the full shownotes at https://baconwrappedbusiness.com/marketing-titan-brian-kurtz-overdelivers-direct-response-wisdom-from-40-years-experience.


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