20.07 - Bank customers want an emotional connection - a podcast by BAI

Banks and credit unions want very much to be the go-to source for their customers’ financial services needs. The key to landing that role is establishing a strong and lasting connection.

Anson Vuong, managing partner at Gallup, discusses recent research that suggests many financial services organizations are underplaying the emotional side of making that connection.

Further episodes of BAI Banking Strategies

Further podcasts by BAI

Website of BAI