Building a Brand with Authenticity - a podcast by Fitr.tv, Barbell Shrugged

from 2015-09-10T00:29:22

:: ::

This week on Barbell Business, we interview co-founder of As Rx, our friend Marcus Dedina. He discusses how he and his team found success in the CrossFit industry by building a brand that focused on being more than just apparel company - rather a representation of a community and culture.