New Categories&Our Partnership with McLaren - a podcast by BAT

Our latest episode features Zak Brown, CEO of McLaren Racing, Kingsley Wheaton, Chief Marketing Officer, Paul Lageweg, Director, New Categories and Elly Criticou, Category Director, Vapour & New Channels. They are interviewed by John Beasley, Group Head of Brand Building and Yasmina Abboud, Marketing Global Graduate. In this episode, our hosts and guests discuss how our partnership with McLaren Racing inspires innovative thinking, as well as how our new category products support the delivery of our A Better Tomorrow™ strategy. Tune in to learn how you can #BeTheChange by joining BAT!

The material in this podcast is provided for the purpose of giving information about BAT and is not intended for general consumers. The material in this Podcast is not provided for product advertising, promotional or marketing purposes. This material does not constitute and should not be construed as constituting an offer to sell, or a solicitation of an offer to buy, any of BAT products.

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