Adrian Swinscoe talks about where CX has come from, and what differentiates CX leaders from laggards and so much more - a podcast by Bill Staikos

Adrian Swinscoe wears many hats. How many do you ask? Well...
He's the author of three books (https://www.amazon.com/Punk-CX-Adrian-Swinscoe/dp/1095272012 (Punk CX), https://www.amazon.com/How-Wow-Effortless-Customer-Experience/dp/1292116897 (How to Wow), and https://www.amazon.com/Rare-Business-Relationships-Customers-Sustainable/dp/0956673503 (RARE Business)),
He's been blogging and podcasting for 10 years, so way before it was cool (https://podcasts.apple.com/us/podcast/punk-cx-with-adrian-swinscoe/id575552097 (Punk CX)),
He runs a https://www.adrianswinscoe.com/ (consulting company),He writes for Forbes (check out his work https://www.forbes.com/sites/adrianswinscoe/?sh=3c97a1194af2 (here)),
He's a Fellow at the Royal Society for the encouragement of Arts, Manufacturing, and Commerce,
And an Ambassador for the European Customer Experience Organization (https://ecxo.org/ (EXCO)).What did we talk about you might ask? Well, plenty! This is one of the longer shows at 45 mins, but you will want to listen to the end. Adrian and I cover:
How CX has evolved over the past 5 - 10 years, and boy does he have perspectiveWhat differentiates the best CX leaders from the laggards
The Core tenets of CXThe 2-3 traits that differentiate the best CX leaders from others in the discipline
How CX teams can drive culture changeThe CX Tech Stack and how it adds value
Where CX should sit in an organizationThis show is just jam-packed with goodness. If you're a new CX practitioner, a new CX leader, or a seasoned CX leader, there is plenty to take away here.

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