Podcasts by Beauty and the Biz
Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level.
Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.
Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.
With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.
From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.
With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.
Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.
Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.
Further podcasts by Catherine Maley, MBA
Podcast on the topic Marketing
All episodes
Botched, Dr. Oz&Anderson Cooper PR — with John Martin, MD (Ep. 235) from 2023-12-05T19:38
📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
📖 Restart your practice in 7 days ...
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3 Surgeons plus 33 Staff — with Brenton Koch, MD (Ep. 234) from 2023-12-01T07:49
📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
📖 Restart your practice in 7 days ...
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Using Influence to Convert More Consults — with Catherine Maley, MBA (Ep. 233) from 2023-11-22T18:47
📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
📖 Restart your practice in 7 days ...
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Attracting and Converting Cosmetic Patients — with Catherine Maley, MBA (Ep. 232) from 2023-11-18T03:09
📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
📖 Restart your practice in 7 days ...
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Get More Leads for Free — with Catherine Maley, MBA (Ep. 231) from 2023-11-09T19:52
📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
📖 Restart your practice in 7 days ...
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What’s Your Competitive Advantage — with Catherine Maley, MBA (Ep. 230) from 2023-11-03T19:24
📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
📖 Restart your practice in 7 days ...
Listen
Smarter Marketing for New Patients (Ep.150) from 2022-04-21T04:15:21
Hello and welcome to Beauty and the Biz where we talk about the business side of cosmetic surgery and smarter marketing for new patients.
When it comes to Listen
How to Make $50K in One Hour (Ep.148) from 2022-04-08T02:51:16
Hello and welcome to Beauty and the Biz where we talk about the business side of cosmetic surgery and How to Make $50K in One Hour.
A typical surgeon spends 2 full days per week ...
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How To Exit with Robert Singer, MD (Ep.146) from 2022-03-30T02:47:57
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Hello and welcome to Beauty and the Biz, where we talk about the business and marketing side of plastic surgery to get practices more patients and more profits...
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Cash-Paying Patients on Autopilot (Ep.145) from 2022-03-21T06:02:33
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Hello and welcome to Beauty and the Biz where we talk about the business side of cosmetic surgery and how you can get cash-paying patients on autopilot.
Want a Smooth-Running Practice? (Ep.144) from 2022-03-12T10:47:50
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Hello and welcome to Beauty and the Biz where we talk about the business side of cosmetic surgery and how you want a smooth-running practice.
If you’re ...
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3 Ways to Save on Taxes with David Mandell, JD, MBA (Ep.143) from 2022-03-05T05:02:58
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3 Ways to Save on Taxes with David Mandell, JD, MBA (Ep.143)
Hello,
I know, I know…
Taxes are NOT a very sexy topic; UNTI...
Listen
Easier Way to Scale Practice Revenues (Ep.142) from 2022-02-24T04:37:24
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Easier Way To Scale Practice Revenues (Ep.142)
He...
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Fellowship To New Practice Build-Out - Interview with Lauren Umstattd, MD (Ep.141) from 2022-02-20T10:03:53
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Fellowship To New Practice Build-Out - Interview with Lauren Umstattd, MD (Ep.141)
Hello and welcome to this...
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How to Increase Your Conversions (Ep.140) from 2022-02-16T07:39:38
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How to Increase Your Conversions (Ep.140)
Hello and welcome to this episode of Beauty and the Biz where we d...
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Manage 75 Staff? No Way! Interview with Edwin Williams, MD (Ep.139) from 2022-02-09T19:29:41
⬇️. ⬇️. ⬇️.
Manage 75 Staff? No Way! Interview with Edwin Williams, MD (Ep.139)
Hello and welcome to this episode of Bea...
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Cosmetic Patient Retention Guide for 2022 (Ep.138) from 2022-02-03T04:58:55
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Cosmetic Patient Retention Guide for 2022
Ep.131: Fix Your Follow Up from 2021-12-16T01:47:52
Beauty and the Biz:
Fix Your Follow Up
You know How frustrating is it to spend a ton of money, staff time and resources on internet marketing for new cosmetic patient leads only to hav...
Ep.130: Publish Your Own Book from 2021-12-09T06:00:44
Beauty and the Biz:
Publish Your Own Book
Adding “Author” to your bio can be a game-changer in many ways. It’s certainly an ego-boost to see your name on the cover of a book, and other...
Ep.129: What is a Good Conversion Rate from 2021-12-02T05:13:45
Beauty and the Biz:
What is a Good Conversion Rate?
So many variables go into your success (or lack thereof) when converting consultations.
I can tell you this…It starts with ...
Ep.128: Build A Practice You Can Sell from 2021-11-25T02:50:58
Beauty and the Biz:
Build a practice you can sell.
Even if you’re going to work until you drop and have no intentions of selling your practice, this episode will give you insights on h...
Ep.127: Selling the Invisible from 2021-11-18T03:52:11
? Get a Copy of Catherine’s FREE Book:
https://bit.ly/CatherinesFreeBook??
? Schedule a FREE 30-Minute Strategy Call with Catherine:
https://bit.ly/FreeCallWithCatherine??
Ep.126: Interview with Frank L. Stile, MD, FACS from 2021-11-10T03:13:06
Beauty and the Biz with Frank L. Stiles, MD, FACS
Surgeon, businessman, author, painter, sculptor, and with over 19 years of multiple academic study, Dr. Stiles shares his recipe for succe...
Ep.125: How to Attract Affluent Cosmetic Patients from 2021-11-03T19:05:21
Welcome to "Beauty and the Biz", where we talk about the business and marketing side of plastic surgery.
I’m your host, Catherine Maley, author of "Your aesthetic practice - What your pat...
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Ep.124: Tired of Cheap Cosmetic Patients? from 2021-10-27T20:17:05
Beauty and the Biz:
Tired of Cheap Cosmetic Patients?
Your consults usually start with the one question: “How much is it?”
They'll attempt to negotiate by letting you know the...
Ep.123: The Patient Coordinator Role from 2021-10-21T06:08:32
Beauty and the Biz: The Patient Coordinator Role
Many coordinators have been placed in the role with no sales training.
Sure, they're nice, may look the part and be educated on yo...
Ep.122: Interview with Dr. Stanley Okoro from 2021-10-13T18:41:49
Beauty and the Biz with Dr. Stanley Okoro.
Philanthropist, int. conference speaker, and published author.
He's a former U.S. Navy Commander and Chief of Plastic & Reconstructive S...
Ep.121: Know Your Numbers from 2021-10-06T22:49:01
Beauty and the Biz: Know Your Numbers
Here’s an interesting 2021plastic surgery marketing trend that affects you:
“There will be no more silver bullets,
everyone will have to...
Ep.120: Interview with Dr. Angela Sturm from 2021-09-30T03:02:23
? Get a Copy of Catherine's FREE Book
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Ep.118: Interview with Dr. Marco Pelosi III from 2021-09-16T04:46:08
Beauty and the Biz with Dr. Marco Pelosi III
Dr. Pelosi III is one of the most talented, influential and well-known cosmetic gynecologists of today.
He's Co-Founder of ISCG; the L...
Ep.117: Problem Patients Checklist from 2021-09-09T01:59:57
Beauty and the Biz
Careful with patient selection at the front end? You can still end up with a post-op patient who is not happy. It happens.
What’s most important is what you do...
Ep.116: Convert Consults Using Risk Reversal from 2021-09-02T03:13:41
Beauty and the Biz - Convert Consults Using Risk Reversal
A proven strategy that makes it impossible for patients to say no. It's been around forever and is used in other industries, and ...
Ep.115: 3 Common Mistakes Plastic Surgeons Make from 2021-08-26T00:27:03
Beauty and the Biz - Common Mistakes Plastic Surgeons Make
Mistakes in easy, day to day tasks can lead to confusion, chaos, and frustration throughout your office, and impact your plastic...
Ep.114: Plastic Surgeons and Branding from 2021-08-18T02:11:33
? Get a Copy of Catherine’s FREE Book
? Listen
Ep.113: How to Do a Cosmetic Surgery Patient Webinar from 2021-08-12T02:23:16
? Get a Copy of Catherine’s FREE Book
Listen
Ep.112: Interview with Dr. Andres Gantous from 2021-08-05T01:32:05
Beauty and the Biz with Dr. Andres Gantous, who specializes in revision and reconstructive rhinoplasty as well as incisionless otoplasty.
He's Associate Professor and Division of Facial Pl...
Ep.111: The Top 5 Money Makers in Your Practice from 2021-07-29T01:44:04
Beauty and the Biz: The Top 5 Money Makers in Your Practice
There are 5 essential money-making operations that occur in ANY successful plastic surgery practice.
If you miss any of...
Ep.108: Michael T. Somenek MD and Troy A. Pittman MD FACS from 2021-07-22T01:23:35
Beauty and the Biz with special guests, Michael T. Somenek MD and Troy A. Pittman MD FACS of S+P Advanced Plastic Surgery in Washington, D.C., where they've founded a premier and fully-accredited s...
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Ep.110: Cross Promote Cosmetic Services from 2021-07-21T07:20:23
Beauty and the Biz: Cross Promote Cosmetic Services
Keep your patients on “the yes track” with value-added products, services, treatments and procedures.
Great ideas on suggestiv...
Ep.109: Randy Waldman, MD from 2021-07-15T00:55:42
Beauty and the Biz with Randy Waldman, MD:
Double-board-certified facial plastic and reconstructive surgeon.
Over 30 years in practice.
Numerous Articles & editor of two...
Ep.107: Creating Content to Attract New Patients from 2021-06-30T01:34:32
Beauty and the Biz
How and why you need to create meaningful social media content that connects with current and prospective patients. Reap a larger market share than the competition while...
Ep.106: Text Marketing for Plastic Surgeons from 2021-06-23T23:14:02
Learn how to effectively and easily tap into this underutilized marketing channel that gets big returns!
The average open rate for text message marketing campaigns is 98% – compared to a 2...
Ep.105: Interview with William P. Adams, MD from 2021-06-16T23:52:46
Beauty and the Biz with The Aesthetic Society President and CMO of "The Plastic Surgery Channel", William P. Adams, MD.
Ranked #1 breast aug. surgeon in the US by Newsweek.
UTSW Med. ...
Ep.104: Interview with Philip J. Miller, MD, FACS from 2021-06-09T20:18:48
Beauty and the Biz with guest, Philip J. Miller, MD, FACS:
Manhattan private practice surgeon and Clinical Associate Professor, Dept. of Otolaryngology, NYU School of Medicine.
N...
Ep.103: Interview with Kristi Hustak, MD from 2021-06-03T06:33:06
Beauty and the Biz with guest, Kristi Hustak, MD.
Dr. Hustak is amongst the 7 plastic surgeons at the prestigious Aesthetic Center for Plastic Surgery in Houston, Texas, where she's also A...
Ep.102: What Google Said About Plastic Surgeons from 2021-05-27T02:03:58
Beauty and the Biz
Google is saying what we've been saying for years on the top ways to attract and retain more cosmetic patients.
Catherine shares the top 6 ways to do this. Soli...
Ep.101: Predictable Revenues are Possible from 2021-05-20T01:19:35
Beauty and the Biz
Knowing you can count on revenues coming in consistently and reliably without the financial roller coaster and sleepless nights is the goal.
Better patient expe...
Ep.100: Top 10 Takeaways from 2021-05-13T08:22:24
Beauty and the Biz Episode 100!
The Top 10 Takeaways from 27 plastic and cosmetic surgeon interviews that Catherine has conducted over the past 2 years of the Beauty and the Biz podcast.
Ep.99: Dr. Gary Linkov from 2021-05-05T03:14:02
Beauty and the Biz with Dr. Gary Linkov of Manhattan:
• Pioneered the Elelyft™ Lip Lift
• Dual-Ive League Educated Surgeon
• Advanced Training in Sculpting, Painting and Sketching<...
Ep.98: The Slow Leak of Lost Patients from 2021-04-29T05:39:39
Beauty and the Biz
The Slow Leak of Lost Patients
Have you ever wondered where your favorite patients went? You realize you haven’t seen them in a while and wonder if they moved.
<...
Ep.97: Adam J. Rubinstein, MD, FACS from 2021-04-22T04:59:14
Beauty and the Biz with Adam J. Rubinstein:
Former Chief of Plastic Surgery & Vice Chief of Surgery at Jackson North Medical Center.
Dr. Rubinstein shares his amazing social medi...
Ep.96: 5 Most Common Mistakes Made By Plastic Surgeons from 2021-04-15T05:57:54
Beauty and the Biz - 5 Most Common Mistakes Made By Plastic Surgeons
Learn how to avoid the pitfalls of running your practice. Catherine guides you through how to succeed with:
• ...
Ep.95: Tuan A. Truong, MD, FACS, FAAP from 2021-04-08T01:35:52
Beauty and the Biz - With Tuan A. Truong, MD, FACS, FAAP
Trained in plastic surgery at the renowned Mayo Clinic in AZ, and in private practice in Houston, TX, Dr. Truong has also been a fa...
Ep.94: Patient Retention for Plastic Surgeons from 2021-03-31T22:56:53
Beauty and the Biz - Patient Retention for Plastic Surgeons
Learn why capitalizing on your existing patients is the strongest strategy to keep ahead of your competition, and to reap a more...
Ep.93: Manish Shah, MD, FACS from 2021-03-25T01:15:51
Beauty and the Biz with Manish Shah, MD, FACS
Dr. Shah shares his wisdom from over 16 years in private practice, with over 10K surgeries in total (including 2K facelifts), and performing a...
Ep.92: Allergan - Consumer Demand for Injectables from 2021-03-16T21:08:52
Beauty and the Biz
While 65 Million people in the US would consider facial injectables,, only 4 Million have been treated.
That’s only 6% of the market so the room for growth is h...
Ep.91: Word-of-Mouth Referrals from 2021-03-11T01:46:11
Beauty and the Biz
Word-of-Mouth referrals are your golden ticket to increased close ratios, decreased external marketing costs, and growth through the cheapest form of advertising you can...
Ep.90: Alex Thiersch, JD • Founder & Director of the American Med Spa Association from 2021-03-02T22:00:55
Beauty and the Biz
Get a fresh legal perspective on running your practice from someone who knows the aesthetic industry while holding a juris doctorate.
Alex Thiersch, JD is not ...
Ep.89: YouTube Marketing for Plastic Surgeons from 2021-02-24T02:53:01
Beauty and the Biz - YouTube Marketing for Plastic Surgeons
Learn the ins and outs of what to do and how to do it to increase your scope of exposure to potential patients and potential pro...
Ep.88: E. Gaylon McCollough, MD FACS - Former President AAFPRS, ABFPRS & AACS from 2021-02-18T05:47:12
Beauty and the Biz with Dr. E. Gaylon McCollough, MD FACS:
Pioneer and icon in the field of plastic surgery. In-Practice for 46 years and recently included in the National Registry of Who’s Who...
Ep.87: Convert Callers and Consults from 2021-02-11T06:27:19
Beauty and the Biz: Convert Callers and Consults on.
Learn Catherine's pro tips and step-by-step advice that you can begin using immediately. Get a higher conversion rate on callers and he...
Ep.86: Robert Singer, MD - Former President of The Aesthetic Society from 2021-02-04T06:15:38
Beauty and the Biz Podcast with Robert Singer, MD FACS:
World-renowned former president of The Aesthetic Society.
Member of several international, national and state medical soci...
Ep.85: Social Media Marketing for Plastic Surgeons from 2021-01-28T04:13:29
Social Media has become the most influential virtual space available today to help you grow your practice.
Since your prospective patients love social media, it’s no longer optional so you...
Ep.84: Content Creation Marketing from 2021-01-21T00:28:37
Content Creation Marketing:
If you've noticed your website traffic declining and/or the quality of leads diminishing, it’s not your imagination.
The remedy is to create and distribute ...
Ep.83: Interview with Victoria Givens, MD from 2021-01-14T05:43:11
Dr. Victoria Givens is a facial plastic surgeon in private practice in Austin, TX.
She was on her collegiate swim team and has earned several honors for athletic and academic excellence.
Ep.82: How to Start 2021 Strong from 2021-01-07T07:00:45
How to Start 2021 Strong
With such an uncertain and volatile past year, practices the world over have taken a financial hit, with many closing their doors. Don't become another business ca...
Ep.81: Plan Out 2021 from 2020-12-31T02:31:31
Plan Out 2021
Growing a successful cosmetic surgery practice is a team sport. You can’t do this on your own. You need a team of trained staff who care about you and growing the practice, A...
Ep.80: Q and A with Your Patient Coordinator from 2020-12-24T05:18:03
Let’s talk about your patient coordinator.
Do you ever wonder what she thinks about her job?
Or why she can’t convert more consultations?
Or would you like to know what she thinks ...
Ep.79: Interview with Gregory Buford, MD from 2020-12-17T06:47:45
Gregory Buford, MD, FACS:
• Author
• 4K+ breast-related procedures
• RealSelf Business Advisory Board member
• Speaker, consultant, advisor for industry vendors & media outl...
Ep.78: One Time or Lifetime Patient from 2020-12-10T05:35:01
One Time or Lifetime Patient?
As a surgeon, it makes sense that you focus all of your efforts on finding "one-and-done" prospective patients ready for plastic surgery.
However, it...
Ep.77: Marketing Plastic Surgery Procedures from 2020-12-03T10:45:32
Marketing Plastic Surgery Procedures
Plastic surgeons, as well as other specialties and corporations, want to capitalize on the growing demand for cosmetic rejuvenation.
Marketing...
Ep.76: Plastic Surgeons Get Back to Basics from 2020-11-27T22:20:19
Plastic surgeons get back to basics that got them to where they are today, rather than run after shiny objects.
Reminder to do what you did to grow your practice when you first started out...
Ep.75: Generate More Revenues Without Advertising from 2020-11-19T09:18:06
Increase non-surgical revenues, word-of-mouth referrals, reviews and social media reach WITHOUT discounts that cheapen your brand, hiring social media managers, or paying a penny towards advertisin...
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Ep.74: Social Media Ideas for Plastic Surgeons from 2020-11-12T01:49:26
Social Media Ideas for Plastic Surgeons: The most influential virtual space available today to help you grow your practice. Learn the ins and outs of this unlimited gateway to current and prospecti...
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Ep.73: Interview with Thomas Jeneby, MD from 2020-11-04T18:28:56
Dr. Jeneby:
Board certified plastic surgeon with an accredited office-based surgery center with MD Anesthesiologists in San Antonio, TX since 2002.
Member and Appointed Diplomat:...
Ep.72: Interview with Shady Hayek, MD from 2020-10-29T01:28:32
Dr. Shady Hayek is a plastic and reconstructive surgeon practicing in Beirut, Lebanon and Riyadh, Saudi Arabia.
He is a member, author of articles and speaker at a number of national and i...
Ep.71: Business Principles of Running a Successful Practice from 2020-10-22T06:31:44
Imagine for a minute you owned the perfect plastic surgery practice. How would you achieve the following?
Transform Your Staff into a Team of Rock Stars.
Strategic Marketing and Planni...
Ep.70: Interview with James Marotta, MD from 2020-10-15T03:56:12
Dr. Marotta, consistently voted Best Cosmetic Surgeon on Long Island since 2013, specializes in facial/endoscopic plastic surgery, rhinoplasty and hair restoration.
He's a volunteer with t...
Ep.69: Differentiate or Die from 2020-10-08T07:28:18
How would your patients describe you to their family and friends?
What adjectives would best describe the type of service provider you are?
Differentiating yourself from the pack wil...
Ep.68: Easy Way to Convert 30 Percent More Callers from 2020-10-01T05:28:01
If you were to listen in on your receptionist handling new caller leads, would you smile with satisfaction listening to her professionally credential you and book the consultation?
Or, wo...
Ep.67: Is Discounting Helping or Hurting Your Practice? from 2020-09-24T06:06:17
Plastic surgery advertising is out of control and everywhere you look, you see offerings for deep discounted procedures.
Extreme competition is forcing some practices to lead with
pric...
Ep.66: What's Working Now Interview from 2020-09-10T06:50:44
Sharon Thompson of Thompson Plastic Surgery shares the great results they've had with the "KiSS Club" to boost revenue with this turn-key strategy.
With an ROI of over 2000%, and all marke...
Ep.65: What's Holding You Back From Growing? from 2020-09-03T04:39:30
Surgeons from around the world tell me regularly how much pressure they feel from the relentless competition, fickle cosmetic patients, staff issues and running a practice by "winging it".
Ep.64: Number One Stress of a Plastic Surgeon from 2020-08-27T02:36:12
One of the biggest stresses of a cosmetic practice is finding a solid patient attraction plan you can count on to bring in new patients.
All you need is a proven method for maintaining a ...
Ep.63: Patient Attraction Trends for the Rest of 2020 from 2020-08-20T05:45:16
2020 went from a hopeful to a haphazard year and has left many reeling and scrambling to get back on track.
This week, I give you 3 good patient attraction strategies to add to your market...
Ep.62: The Word of Mouth Practice from 2020-08-13T07:00:18
A word of mouth referral is the absolute best advertisement you can incorporate into your cosmetic practice. It’s also the cheapest form of advertising that you can invest in and it takes minimal t...
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Ep.61: Good to Great Cosmetic Practices from 2020-08-06T06:59:45
It’s not a mistake that some practices are hanging in there and
hoping for the best and others are confidently running a smooth-
running operation.
This episode of “Beauty and the...
Ep.60: How to Convert a Prospective Cosmetic Patient from 2020-07-30T06:18:01
What I’ve learned from consulting in this industry for 20 years and writing the book on it, the #1 reason cosmetic patients do NOT choose you is that they didn’t feel a connection with you.
The...
Ep.59: Social Proof Marketing + My Facelift from 2020-07-23T02:33:19
When prospective cosmetic patients are uncertain about what to do, they look to other people around them they trust (or want to be like) such as experts, celebrities, friends, etc. Learn how to lev...
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Ep.58: Fastest Path to Patients and Profits from 2020-07-16T07:03:29
Don't let the unexpected and recent U.S. patient surge blind you to the fact that we still don't have a clear picture of where we'll be at for the near future. Catherine discusses how smart marketi...
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Ep.57: With Speaker & Author Dino Elyassnia, MD from 2020-07-09T08:40:10
Earning his medical degree from USC and scoring in the top 1% nationwide, Dino Elyassnia, MD is a fellow of the NY Eye and Ear Infirmary, and surgeon at the world-renowned Marten Clinic in San Fran...
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Ep.56: With Navy Seal Dave Kaufman, MD, FACS from 2020-07-02T05:17:59
Dave Kaufman, MD, FACS: Cosmetic surgeon. Entrepreneur. Harvard graduate. Navy Seal.
Learn from Dave's unique perspective of running a successful practice, how he went from being an elite ...
Ep.55: With AAFPRS Member Dr. Mike Nayak from 2020-06-25T07:52:19
Tune in with Mike Nayak, MD of Nayak Plastic Surgery, An AAAHC accredited surgical facility, and of Avani Derm Spa in St. Louis. Hear how this successful practice, which has a 41 person team, has b...
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Ep.54: With ASAPS Member, Lorne Rosenfield, MD from 2020-06-18T08:29:12
Dr. Rosenfield has been in practice for over 31 years, is a board member of AAPS, is a professor at both USCF and Stanford, has written several book chapters, and has been voted by his peers as bei...
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Ep.53: "The Unhappy Patient" with Mark Constantian, MD from 2020-06-11T05:41:07
Dr. Mark Constantian, author of "Childhood Abuse, Body Shame, and Addictive Plastic Surgery: The face of Trauma", shares with us the factors leading to body dysmorphia and how to recognize this co...
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Ep.52: With Bruce Moskowitz, MD & Grigoriy Mashkevich, MD from 2020-06-04T06:48:27
Today’s guests are two surgeons who joined forces to start their own practice in the most competitive area of the world – Park Avenue, NYC. Hear what's worked for them, and how they're keeping thin...
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Interview with Peterson Pierre, MD on Beauty and the Biz from 2020-06-02T15:21:36
Dr. Pierre is a board-certified cosmetic and medical dermatologist in Thousand Oaks, CA.
Known as "The Gentle Injector", he's been interviewed by Good Housekeeping, NBC News, Huff Post, MS...
Ep.51: COVID-19 Update with Jennifer Walden, MD from 2020-05-28T06:16:55
Jennifer Walden, MD shares her COVID-19 successes and challenges as owner of three medical spas and a full cosmetic surgery practice between Austin, Texas and New York City.
Dr. Walden:
Ep.50: COVID-19 Update with Randy Waldman, MD from 2020-05-21T06:21:28
Dr. Randy Waldman, ABFPRS Board Director and founder of the Vegas Cosmetic Surgery symposium; shares his unique perspective on COVID-19 and aesthetic practices.
Dr. Waldman:
https://ww...
Ep.49: COVID-19 Update with Dr. Bitar from 2020-05-14T07:32:55
Dr. Bitar shares insight of what's in store for the industry, how to survive the crisis with minimal effect on your practice, and how to rise above it all when the dust clears.
Visit Dr. B...
Ep.48: COVID-19 Survival Update with Jules Walters, MD from 2020-05-07T05:06:50
Catherine Maley, MBA and Jules Walters, MD discuss and share their thoughts on the COVID-19 crisis and the impact it's had on cosmetic surgeons and their businesses. Get solid advice on keeping you...
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Ep.47: Private Practice COVID-19 Survival with David Sieber, MD from 2020-04-30T06:33:23
Listen to the unique perspective of David A. Sieber, MD in relation to COVID-19 and his San Francisco practice. Learn what's working for him as Catherine shares her sound advice on making the best ...
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Ep.46: COVID-19 Restart Practice Pivot Plan from 2020-04-23T05:21:35
Hear Catherine's prognosis and predictions on the aesthetic industry after COVID-19. Get sound tips to not only survive, but thrive! Learn what it will take to have a solid game plan to hit the dec...
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Ep.45: Surviving the Chaos of COVID-19 with Francisco Canales, MD from 2020-04-16T05:09:49
Co-founder of a Black Diamond Top-200 Med Spa, Dr. Francisco Canales, MD, lends insight on practice survival during crises through his unique perspective of weathering 3 practice closures in 3 year...
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Ep.44: COVID 19 Update with ASAPS Past President Dr. Grant Stevens from 2020-04-09T07:19:58
Dr. Grant Stevens is an internationally recognized industry leader, former ASAPS President, and Founder and Medical Director at Marina Plastic Surgery. Listen in as he shares his solid advice and ...
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Ep.43: Catherine Guest Speaks on COVID-19 Crisis and Virtual Consults on "The Top Cosmetic Gynecologists" Podcast from 2020-04-03T21:44:26
Join Catherine as she guest speaks on "The Top Cosmetic Gynecologists" podcast, hosted by Dr. Marco A. Pelosi III, MD, FACOG, FACS.
Learn how virtual consults can keep your practice afloat...
Ep.42: How to Persevere Through Chaos with Special Guest Robert Kotler, MD from 2020-03-26T13:58:49
Get the inside scoop from a seasoned veteran who's performed a mind-blowing 10,000 surgical procedures with over 30 years of practice experience. Dr. Kotler explains the importance of "less is more...
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Ep.41: COVID-19 and Virtual Consultations from 2020-03-19T14:00:57
Your sales will slow down during the pandemic, but have you considered virtual consultations so you don't bottom out? Catherine lays it out step-by-step with what you need to know to set up and con...
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Ep.40: Becoming a Front Desk Rock Star from 2020-03-12T13:48:52
Catherine's talk at the 35th AACS meeting in Las Vegas!
Get an IMMEDIATE increase in consultations:
1. Have your receptionist listen to this podcast.
2. Have her implement the simp...
Ep.39: Plastic Surgery Marketing Trends for 2020 from 2020-03-07T01:18:56
Catherine's biggest marketing podcast to date! A tremendous compendium of rock-solid, easy-to-implement advice for those who want to see their practice soar!
More Info at:
http://Prosp...
Ep.38: Special Interview with Robert Sigal, MD from 2020-02-27T15:08:14
Learn the challenges and successes of Robert Sigal, MD, as he shares his 25 years of insight and expertise on all facets of running a partnership practice. Not to be missed!
www.austin-weston.c...
Ep.37: Creative Pricing Strategies for Non-Surgical Services from 2020-02-20T15:01:15
Learn a multitude of ways to sell your non-surgical services for more patients and more profits. Catherine covers aspects of in-house and digital marketing, talk scripts, VIP clubs, patient events ...
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Ep.36: Attract the Best Patients with Target Marketing from 2020-02-13T14:54:46
A gold mine of marketing advice you won't want to miss! These are some of Catherine's most coveted pro-marketing tips that she's developed over 40+ years in the industry. Get on target with easy-to...
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Ep.35: Do You Have The Right Patient Coordinator? from 2020-02-05T23:25:48
Your Coordinator is the gatekeeper who "allows" or "prevents" conversions even if they don't realize it! Get practical tips on how to help them excel!
Want to take your Coordinator to the ...
Ep.34: Two Deadly Sins, Bad Phones and Weak Consultations from 2020-01-30T03:43:10
Have your Receptionist and Coordinator listen to these simple tips that they can implement today! Includes talk track examples on how to gather contact info and convert your consults into patients ...
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Ep.33: Special Interview with Bill G. Kortesis, MD, FACS from 2020-01-23T02:29:41
Listen in as Bill Kortesis, MD, FACS shares his timeless advice on joining a practice, scaling the business, marketing, customers, staff, and what your true goals should be to take your practice to...
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Ep.32: How To Set Up a Cosmetic Patient Attraction Plan for 2020 from 2020-01-16T01:01:22
Celebrate Catherine's 20th year in helping cosmetic practices get more patients and more profits with her most coveted top-20 cosmetic patient attraction strategies for 2020!
Get the FREE...
Ep.31: Plan Now to Make 2020 Great from 2020-01-09T16:07:22
How badly do you want to reach and exceed your goals in 2020? Get some fresh tips from Catherine as she celebrates her 20th year helping aesthetic practices become more profitable.
C...
Ep.30: Did Social Media Overtake Email Marketing for Plastic Surgeons? from 2019-12-19T12:03:56
It's no secret that social media is a driving force in today's marketing climate, but has it surpassed email as the core channel of reaching your patients? Take a deep dive with Catherine as we exp...
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Ep.29: The Biggest Reason Cosmetic Patients Choose You Over Your Competitors from 2019-12-12T14:51:48
Learn Catherine's best tips on building rapport with your prospective and current patients to get them to a "Yes"!
Make an extra $100,000 this year with Catherine's Free paperback book, "Y...
Ep.28: Attracting the Right Cosmetic Patients from 2019-12-05T10:22:32
Catherine explains the importance of knowing your measurable data so that you can direct your marketing efforts with precision. Learn the importance of focusing on your local "bread and butter" pat...
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Ep.27: Are you Happy with your Cosmetic Surgery Marketing Results? from 2019-11-21T07:07:07
How good is your marketing if you're not looking in between the lines? Catherine offers her priceless wisdom on how to track your calls, where to focus your digital marketing efforts, and how to ge...
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Ep.26: Easy Ways to Sell More to Your Cosmetic Patients from 2019-11-14T10:52:27
This episode is packed with tips and step-by-step guaranteed profitable advice that Catherine normally charges thousands for. Now free and more relevant than ever to capitalize on your existing and...
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Ep.25: Introducing YOU Marketing from 2019-11-07T14:31
Proven benefits, advice and tips on the importance of, and how to video market yourself in today's competitive marketplace. Let yourself shine through as a skilled and personable Doc and connect wi...
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Ep.24: How to End 2019 With a Bang from 2019-10-31T09:25:49
Catherine shares her practical tips and examples on super easy ways to ramp up profits over the holidays. Just in time to reap the rewards before the year's close!
FREE practice-build...
Ep.23: Why Surgeons Should Write a Book from 2019-10-24T13:27:42
In this episode, Dr. Dohner explains the need to write your book to:
• Make You an Authority
• Get Name Recognition
• Earn Prestige and Respect
• Get FREE PR
• Set you apar...
Ep.22: The 3 M's of Smart Marketing for Plastic Surgeons from 2019-10-17T12:31:24
In this episode, discover how to:
Identify your core markets and why!
Connect with your target demographics with appealing messages that get through to them!
Choose the m...
Ep.21: How to Hold a Patient Event That's Fun and Profitable from 2019-10-10T13:27:13
Discover in this episode:
How your patient event can rake in new patients!
Best practices and pitfalls
What to serve at your event!
Vendor guests!
Plann...
Ep.20: Fix Your Phones with Flip Scripts from 2019-10-03T12:45:14
In this episode:
In-depth advice on what your receptionist should be doing and saying!
Easy dialogue transitions to keep your receptionist in control of the call to get more consu...
Ep.19: How to Turn Phone Calls into Profits from 2019-09-25T22:44:21
Listen as Catherine walks you through a complete receptionist script to get quality consults through your door!
Receptionist "Do's and Don'ts" while on the phone with prospects!
E...
Ep.18: The Straightest Line to New Cosmetic Patients from 2019-09-19T06:16:44
DO NOT MISS THIS EPISODE!
A literal GOLDMINE of top-notch advice to bring your patients in again and again...and bring their friends and family in as well!
Recover "lost" consults...
Ep.17: How to Get 3 More Surgeries per Month from 2019-09-12T02:26:13
In this podcast, you'll learn:
3 Simple ways to get more surgeries.
What not to do during the consultation.
How to increase revenue from existing patients.
What ...
Ep.15: How to Run Your Practice Like a Business from 2019-08-29T14:02:11
In this podcast, you'll learn:
How to set up systems so that your practice runs like a well-oiled machine!
How to assemble a team of superstars that have your back!
How t...
Ep.14: How Would You Rate Your Practice? from 2019-08-22T12:23:42
Do you dream of being in the OR all day where you can hide from the pressures of staff issues, pushy vendors and never-ending decision-making?
In this podcast, we’ll do an assessment of yo...
Ep.12: The Complete Cosmetic Patient Flow Plan from 2019-08-07T23:34:02
Learn from Catherine's 40+ years as marketing and business advisor for top aesthetic practices around the world:
• Get high-quality leads!
• Marketing pitfalls and avoidance!
• Tur...
Ep.11: Who Do You Think You Are? from 2019-07-31T00:53:19
Learn from Catherine's 40+ years as marketing and business advisor for top aesthetic practices around the world:
• Take charge of public feedback on your practice.
• How to drive busin...
Ep.10: How to Turn Your Staff Into Revenue Generators from 2019-07-23T14:31:45
Learn from Catherine's 40+ years as marketing and business advisor for top aesthetic practices around the world:
• Tried and tested easy staff strategies to boost practice revenue.
• H...
Ep.09: Easier Path to New Cosmetic Patients from 2019-07-16T18:23:52
Learn from Catherine's 40+ years as marketing and business advisor for top aesthetic practices around the world:
Digital marketing pitfalls
What works and what doesn't in increasing pa...
Ep.08: Summer Marketing Tips from 2019-07-09T22:54:47
Learn from Catherine's 40+ years as marketing and business advisor for top aesthetic practices around the world.
Learn how to beat the "summer slump" and capitalize on missing revenue!
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Ep.01: My Backstory and Your Cosmetic Practice Must Adapt to Change to Survive from 2019-07-03T06:11:36
My journey from a not-so-great childhood in Chicago to now;
How I became an influencer in the aesthetic industry; and
What you need to know to succeed in this competitive marketplace.
<...
Ep.02: Are You Chasing the Wrong Patients? from 2019-07-03T06:07:49
In this episode, Catherine will describe and good and bad of each
demographic to help you decide where to put your resources to
attract the "right" patients to you. This information is fun...
Ep.03: Three Ways to Turn Patients into Raving Fans from 2019-07-03T06:04:05
Learn three fundamental ways to get your "fan patients" to do the marketing for you with word-of-mouth advertising as well as how to "help them help you" in bringing more patients. You'll get a hig...
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Ep.04: Easy Ways to Cross-Sell ALL of Your Services from 2019-07-03T05:53:32
Learn some of Catherine's pro tips on how to effectively cross-sell your other procedures, treatments and products that compliment your patient's current purchases. A great way to effortlessly boos...
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Ep.07: Patient Flow from Start to Finish from 2019-07-03T05:46:30
Learn how to get your consults into the door without any bad surprises! Glean only the best consults from your pool of prospects! Get them to say yes! How to capitalize on existing patients while p...
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Ep.06: Hiring the Right Coordinator is a Game Changer from 2019-07-03T05:45:10
Are your conversion rates totally meeting your expectations? How's your coordinator doing with "closing the deals"? If you're not 100% happy, then this podcast is for you. Catherine will show you h...
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Ep.05: Fix Your Follow Up from 2019-07-03T05:43:01
Catherine presents several strategies to keep your prospective patients from going with your competitors, how to address consult objections, and how to assume the sale. These simple techniques can ...
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