Podcasts by Been There, Done That!
Learn from successful entrepreneurs, CEOs, executives and business leaders as they share their experiences, insight and tips. Topics include marketing, management, mentoring, money and many others. Improve your business by listening to this business series from SCORE, with Business Alchemist Dennis Zink as your host.
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85 - Communicating Effectively from 2020-02-10T17:00
Business is built on relationships, and relationships are built on communications. In this episode, host and SCORE Mentor Dennis Zink speaks with communications consultants, experts and authors...
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84 - Professional Employer Organizations (PEOs) from 2019-12-04T17:00
Professional Employer Organizations are an increasingly popular way for small and medium sized businesses to manage their HR and payroll functions. By outsourcing these administrative burdens, ...
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83 - Business Partners from 2019-11-08T17:00
When two or more people get together with a business idea, their first inclination is often to join together as partners. However, that’s not always the best decision, and even when it is, ther...
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82 - Avoid Cyber Attacks! from 2019-09-27T16:00
Every business today is dependent on computer systems, and a cyber attack could be devastating. In this episode, host Dennis Zink talks with David Spire, Chief Development Officer and Chris Bre...
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81 - Digital Marketing and SEO for Non-Techies from 2019-09-17T16:00
Knowledgeable business owners are aware that digital marketing is essential to their growth and survival. In this episode, host Dennis Zink speaks with Nabil Freij, a SCORE Mentor, successful b...
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80 - Social Media for Non-Techies from 2019-08-01T16:00
Business owners and entrepreneurs are becoming increasingly aware that social media is a vital part of any marketing plan. Many of them don't have a complete understanding of this technology. Th...
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79 - The Client - Mentor Experience from 2019-07-08T20:00
Alexis Nguyen, owner of an Assisting Hands Home Care franchise, is a major success story. She credits her SCORE mentors with helping her build her multi-million dollar business.
In this ...
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78 - Where's The Money? Finding Your Best Lender from 2019-06-05T16:23:58
Access to capital is a problem faced by most businesses. We’ve brought back Gerri Detweiler, Education Director of Nav, to further discuss the ways that businesses can gain access to funding. ...
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77 - Is Buying a Franchise Right for You? from 2019-04-30T16:00
Buying a franchise can be an easier way to get into business than starting from scratch. In this episode, we're addressing the benefits and challenges associated with buying a franchise busines...
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76 - How to Buy a Business from 2019-04-25T16:00
Buying a business is one of the most important steps in life taken by entrepreneurs. It can be a rewarding experience or it can be a minefield fraught with danger. Our experts are here to guide ...
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75 - Exit Strategy Part 4 - The 10 Step Business Sale Process continued from 2019-04-14T16:00
This is the final episode in our series addressing exit strategies. In part one, we explored the important considerations sellers must understand before exiting their business. In part two, our...
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74 - Exit Strategy Part 3 - The 10 Step Business Sale Process from 2019-03-15T13:09:57
This is part three of a series of episodes addressing exit strategies. In part one, we explored the important considerations sellers must understand before exiting their business. In part two, ...
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73 - Exit Strategy Part 2 - Valuation from 2019-03-04T17:00
In this episode, Dennis Zink talks with Peter Gruits with the SCORE Exit Strategy Team and Eric Robinson, a CPA with Robinson, Gruters & Roberts, CPA, about business valuation.
You'll le...
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72 - Exit Strategy Part 1 - Cashing In from 2019-02-12T14:23:35
In this first episode in a series about exiting your business, Dennis Zink talks with Mark Dunlop, Vice President with BankUnited, and attorney Ken Chapman, partner with Bowman, George, Scheb, K...
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71 - Credit Strategies for Entrepreneurs from 2018-11-20T17:00
Will your business need access to additional funds to facilitate growth or to cover emergencies? Many, perhaps most, will. In this episode, Gerri Detweiler of Nav, along with host Dennis Zink ...
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70 - Digital Marketing and Social Proof from 2018-11-01T16:00
Customers frequently rely on on-line reviews to make their purchasing decisions, so you want to make sure that your business has a stellar reputation. This online reputation is known as "Social...
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69 - Eight Drivers of Company Value from 2018-08-20T16:00
How much is your company worth? Whether you’re growing it or considering selling it, you want it to be as valuable as possible. In these highlights from a recorded seminar, Dane DeSantis, owne...
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68 - eBay Selling from 2018-05-07T16:00
Including eBay in your marketing strategy is a great way to expand your reach. As an online market, eBay can be used as a secondary, or even the primary place to sell your products. In this ep...
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67 - Growing Your Business with Social Media and Video Marketing from 2018-04-23T16:00
Social Media and Video Marketing have emerged as important areas that business owners should consider when developing their overall marketing strategy. In the second part of our two-part discus...
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66 - Growing Your Business with Text and Email Marketing from 2018-04-10T16:00
Developing and implementing an email and text marketing strategy can dramatically increase your sales. Michael Skigen, Senior Manager of Digital Content and Social Engagement at DexYP, joins De...
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65 - What's It Like to Own a Franchise? from 2018-03-26T16:00
Franchise ownership comes with its own benefits and challenges. In this discussion, Nick Choat, owner of a Sport Clips Haircuts franchise and a SCORE mentor, talks with Dennis Zink about how he...
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64 - Talent Management from 2018-03-09T17:00
Every business is a reflection of its employees, and selecting, training and promoting the right employees are a key factor in long term success.
Host Dennis Zink and co-host Fred Dunay...
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63 - How to Grow Your Business in a Digital World from 2018-01-26T17:00
Managing your digital world is a key process in creating business success.
In this information-packed extended recording, Mike McCormick, CEO of Full Stack Marketing Consultants, discusse...
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62 - Managing Electronic Payments from 2018-01-02T17:00
Nearly all merchants need to accept credit and debit cards, and an increasing number accept other forms of electronic payment. Pat Moran, "Master Your Card" expert, has over 14 years of experie...
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61 - Using Email and Social Media to Find and Close New Business from 2017-12-07T17:00
By using social media and email marketing, you can attract p...
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60 - Super Networking from 2017-10-30T19:09:13
Take care of your business relationships and your company will prosper. This is the message of Andrea Nierenberg, president of The Nierenberg Consulting Group. In this discussion with Dennis Z...
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59 - Personality Selling from 2017-10-12T16:00
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58 - Franchise Ownership Opportunities from 2017-09-20T12:43:24
Purchasing a franchise gives you a head start towards owning and operating your own business. In this session Mats Bengtson, a Certified Franchise Specialist at FranNet and a SCORE Certified Sm...
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57 - Crowdfunding Revisited from 2017-07-26T14:24:33
Crowdfunding can be the entrepreneur's avenue to success. Last year, entrepreneurs with great product ideas raised over $16 billion to launch their...
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56 - Seasonality from 2017-06-28T15:35:32
Many small businesses experience sales increases and decreases based on the seasons.
In this episode, John Horne, CEO of the Anna Maria Oyster Bar restaurant group, Dylan Bower, General...
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55 - Taking Your Local Business Online from 2017-04-17T16:00
Growing your local business by taking it online requires thought and commitment. Danny Catullo and Dennis Zink discuss the opportunities and challenges in this wide-ranging discussion which inc...
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54 - Maximize Twitter Advertising ROI from 2017-04-03T16:00
Learn how to increase website clicks and conversions by tweeting during live events and by tappi...
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53 - Maximizing Facebook Advertising ROI from 2017-03-20T16:00
The customer acquisition system is the most critical component of any business. Using Facebook ...
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52 - Maximizing Social Media Performance from 2017-03-06T17:00
Target marketing allows you to focus your marketing dollars and brand message to increase your ROI and track your results in real time. In this episode, Raul Vielma, Channel Manager for Propel M...
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51 - Building Your Business with Email and Social Media from 2017-02-27T17:00
Welcome to another edition of the Success Strategies for Business Owners podcast series.
Most business is generated by repeat customers, and new customers frequently come as referrals fro...
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50 - Search Engine Optimization (SEO) Made Easy from 2017-02-21T17:00
In this episode of our Success Strategies for Business Owners, Scott Gonnello, Search Engine Optimization expert and author of the book “Common SEO Mistakes”, shares SEO strategies and practical...
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49 - Using Social Media Platforms from 2017-02-13T17:00
In this special episode consisting of highlights from a SCORE workshop, Barbara La...
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48 - Social Media Panel Part 3 from 2017-01-30T17:00
In this episode, our guests discuss how to select a digital marketing provider. Gretchen Miscik, a SCORE Mentor, serves as the panel's emcee. Fred Dunayer, also a SCORE mentor, is the audio eng...
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47 - Social Media Panel Part 2 from 2017-01-24T13:52:10
In this episode, our guests discuss search concepts, digital platforms, tools to start your digital marketing efforts, and common mistakes to avoid. Gretchen Miscik, a SCORE Mentor, serves as th...
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46 - Social Media Panel Part 1 from 2017-01-16T18:47:52
In this special episode, our guests discuss why you should consider digital marketing, what you should expect from it, and how you should budget for it. Gretchen Miscik, a SCORE Mentor, serves a...
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45 - Outside Marketing Assistance from 2016-11-28T17:00
Marketing in the age of the internet is a complex subject, and external resources can assist in selecting and directing your marketing efforts. Jennyfer Crawford of AskJennyfer, a business cons...
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44 - Small Business Credit from 2016-11-14T19:59:24
Good credit can encourage business success by making cash available when needed for growth or to keep the business operational. Ty Kiisel of OnDeck rejoins Dennis Zink and Fred Dunayer to discu...
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43 - Small Business Loans from 2016-11-01T13:29:33
The processes, policies and circumstances of bank loans have been changing rapidly with the growth of technology Dennis Zink chats with Ty Kiisel, small business expert, author and representati...
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42 - Cash Flow and Inventory Control from 2016-09-26T18:46:59
Managing cash flow is one of the primary responsibilities of a business owner. In the case of retail businesses, inventory typically drives expenses, which in turn drives cash needs. Jami Schwar...
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41 - Insurance: Emergencies and Disasters from 2016-08-30T13:35:37
What should a business person do in the event of an emergency or disaster? Peter Hedberg of the Hiscox Insurance Company joins Dennis Zink and Fred Dunayer to discuss the actions you should tak...
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40 - Types of Insurance and Filing Claims from 2016-08-22T14:27:13
In our continuing discussion of insurance for businesses, Peter Hedberg of Hiscox rejoins Dennis Zink and Fred Dunayer to explain the types of insurance available to businesses, along with some ...
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39 - Small Business Insurance 101 from 2016-07-19T12:58:10
While all entrepreneurs take risks, some risks are best transferred to others. Peter Hedberg, an executive with the Hiscox Insurance Company, discusses with Dennis Zink and Fred Dunayer the kin...
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38 - Communicating Effectively in the Workplace from 2016-03-16T14:06:15
Getting your message across requires more than just talking or typing content. In this episode J. Robert (Bob) Parkinson, executive communications coach, author and newspaper columnist, shares ...
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37 - Branding from 2016-03-02T17:00
Creating a brand image is an essential element of marketing communications. Dennis Zink and Fred Dunayer are joined by Steve Smith of Consonant Custom Media to discuss best practices and polici...
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36 - Living Thin and Stress Free from 2016-03-01T14:13:57
Maintaining a healthy lifestyle can be tough for business persons and those around them. 97-year-old author and entrepreneur Sylvia Goldman sits down with Dennis Zink and Fred Dunayer to discus...
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35 - The Sales Bridge from 2016-02-18T00:45:04
Matching your communication style to that of your customer will profoundly affect your ability to close sales. Dennis Zink and Fred Dunayer chat with Mike Lewis, author of The Sales Bridge and ...
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34 - Document Management from 2016-02-04T22:11:19
Rapid and reliable access to documents can have a profound impact on the productivity of your business. Steve Feldstein, Director of Marketing – SMB Laser & Scanner Products for Brother, Inc., ...
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33 - Business Incorporation 101 from 2016-01-25T15:41:42
Selecting the best form of organization for your company can make a significant difference in your taxes and potential liabilities. Join Dennis Zink and Fred Dunayer in a discussion with Nellie...
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32 - Pricing for Profit from 2016-01-06T15:02:09
Setting prices for your products or services can be challenging for entrepreneurs. Dennis Zink and Fred Dunayer chat with Jack Grise and Mike Lewis, both SCORE certified mentors, regarding vari...
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31 - Employee Wellness from 2015-08-30T16:23:20
Keeping your employees healthy and happy is just good business! Dennis Zink leads a discussion with Bob Merberg, a progressive and highly recognized wellness expert with Paychex, Inc., that ide...
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30 - Retirement Planning for Small Business from 2015-07-27T13:14:54
A financially secure retirement is the goal of small business owners and their employees. T. J. Houppert, a retirement planning expert with Paychex, discusses with Dennis Zink how small busines...
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29 - Office Equipment from 2015-07-14T15:46:37
Acquiring the right technology for your office allows you to accomplish more tasks with less effort. Dennis Zink, Fred Dunayer and Tom Monczka from Brother International Corp. discuss the compu...
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28 - The Home-Based Business from 2015-07-03T13:19:51
Running your business from your home has major advantages and some disadvantages. Listen as Janet Shellenberger, a SCORE mentor and home-based business person, discusses with Dennis Zink and Fr...
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27- Non-Profits from 2015-06-21T16:00
Starting a non-profit organization can do good things both for the community and the entrepreneur. Dennis Zink interviews SCORE mentor and non-profit expert Jack Dunigan on the details of start...
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26 - Tax Strategies for Small Business Owners from 2015-06-20T14:29:47
Tax planning needs to start at the very beginning of the startup process and continue though the life cycle of the business. Dennis Zink and Bert Seither, VP at 1800Accountant, discuss the deci...
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25 - Effective Presentations from 2015-05-08T13:49:44
Giving speeches and presentations in person or on video can be intimidating. Presentations Coach Bob Turel explains to Dennis Zink and Fred Dunayer how to be an effective and engaging speaker. ...
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24 - OSHA and Workplace Safety from 2015-05-01T20:45:48
A safe workplace is not only best for workers but also affects the bottom line. Laurel Ferguson of Paychex, Inc. visits with Dennis Zink to discuss safety issues, OSHA compliance and the costs ...
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23 - Employee Engagement and Turnover from 2015-04-17T02:09:52
Keeping your employees engaged is a key to business success. Linda Lucarelli, a senior HR Consultant with Paychex, Inc., and host Dennis Zink discuss ways to engage employees and avoid the high...
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22 - Generational Characteristics of Hiring and Managing Employees from 2015-03-25T13:25:27
Employees of different generations tend to have different motivations and expectations. Tricia McLaurin of Paychex talks with Dennis Zink to reveal these differences and explain how to work wit...
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21 - Analyzing Website Performance from 2015-03-07T23:01:41
Dennis Zink and Fred Dunayer welcome back Scott Gonnello, a search engine optimization (SEO) expert. They discuss the use of Google Analytics and Webmaster Tools to identify opportunities to dr...
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20 - Search Engine Optimization (SEO) from 2014-12-31T00:58:23
Placement on the first page of search engine results is like having prime real estate and a huge sign! In a discussion with Dennis Zink, Scott Gonnello, author of Common SEO Mistakes: Basic...
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19 - Business Plans from 2014-11-30T18:20:30
A Business Plan is the roadmap to having a successful business. Dennis Zink interviews Dennis Hernreich and Bob Theis, SCORE mentors, who discuss how and why both new and existing businesses sh...
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18 - Sales from 2014-10-15T14:54:22
Selling is both an art and a skill. Dennis Zink interviews John Bonar, who's shares his more than 30 years of sales experience. Learn both the fundamentals of sales as well as John's proven ti...
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17 - Working with an Accountant from 2014-08-16T17:34:12
Accountants provide invaluable advice and services for small businesses. Host Dennis Zink and Jim Repp, a CPA and SCORE mentor, discuss the ways that accountants and accounting services can ass...
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16 - The Business Model Canvas from 2014-07-11T02:46:55
Learn how to define a business in a single page. Richard Randolph and Dennis Zink discuss a new concept in business planning that provides a quick overview for your business model and creates t...
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15 - Public Relations from 2014-07-11T02:36:24
Don't wait for a crisis to practice good public relations! In this podcast, Susan Hicks of Precise Communications and host Dennis Zink discuss the variety of opportunities and situations in whi...
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14 - How to Know What You Don't Know from 2014-03-29T16:11:12
Successful business owners need to learn how to find out what they don’t know. Dennis Zink, Bonnie Seitzinger and Fred Dunayer discuss methods to capture both internal and ext...
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13 - Intellectual Property from 2014-03-23T23:38:18
Protecting your intellectual property may protect your ability to stay in business. Dennis Zink interviews Joseph Long, a patent attorney and licensed professional engineer, who tells us how an...
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12 - Crowdfunding from 2014-03-01T16:39:11
Crowdfunding is where you post your business idea on the web, sit back and collect lots of money, right? Well, not exactly. Dennis Zink interviews John Montelione and MaryAnn O'Neil of MsGenui...
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11 - Networking With A Purpose from 2014-02-08T20:27:44
Networking is more than just meeting new people and collecting business cards. Dennis Zink interviews Sara Hand with Spark Growth, whose extensive experience in networking has enabled her to bui...
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10 - Quality as a Marketing Tool from 2014-02-01T17:42:42
Quality is more than just cost containment. Dennis Zink interviews Bob Theis, a SCORE mentor and quality expert, whose experience with quality standards at major corporations showed the correla...
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9 - Mentoring from 2014-01-23T14:31
Receiving mentoring and being a mentor are both rewarding experiences. Dennis Zink interviews Charlie Sax and Dick Radt, long term SCORE mentors, who discuss mentoring from both perspectives. ...
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8 - Workplace Violence and Security from 2013-12-22T16:07
Building security is often overlooked by business owners who think "it can't happen here". Dennis Zink interviews Don and Dr. Donette Gordon, the owners of Unseen Security. In this episode, th...
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7 - Boomerswork.us from 2013-12-16T00:36
Employment for seniors has been challenging. Dennis Zink interviews Tim Hearon and Rick Emberly of Boomerswork.us. Boomerswork.us is a service that matches senior, experienced retirees or thos...
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6 - Computer Loss Prevention, Data Backup and Recovery from 2013-12-08T16:14
Protecting computer data is an essential part of a business continuity plan. Dennis Zink interviews David Spire, President and CEO of United Systems, Inc. David has been named to the 2013 SMB ...
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5 - Exporting from 2013-12-01T18:24
Selling outside the US is a realistic option for domestic companies. Dennis Zink interviews Chuck Steilen, who has been exporting products for nearly 40 years, and has an extraordinary amount o...
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4 - Alternative Financing from 2013-11-26T13:47
Raising capital is an important task for many business owners. Dennis Zink interviews Fred Dunayer, a SCORE Mentor, who has expertise in providing alternative financing (equipment leasing, inve...
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3 - Franchising from 2013-11-04T21:48
Purchasing a franchise has benefits and challenges for those starting a business. Dennis Zink interviews Bob Melberth, a SCORE Mentor and franchise owner, who consults with clients that are exp...
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2 - Selling a Business from 2013-11-04T21:45
An exit strategy is an important part of business planning, and one option is to sell the business. Dennis Zink interviews Norm Silverstein, a SCORE Mentor and expert on evaluating, buying and ...
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1 - Buying a Business from 2013-10-24T15:58
Purchasing an existing business is an option for those that would like to have their own company. Dennis Zink interviews Norm Silverstein, a SCORE mentor with extensive experience buying and se...
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