Podcasts by The Accountability Studio
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How Can You Avoid the Grey Areas of Green Claims? from 2022-04-20T12:30:57
As consumers are increasingly focused on the impact of their purchasing decisions, companies are looking to convey information on the environmental attributes of their products, services, and susta...
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COPPA Questions: Are Safe Harbors Effective? from 2022-03-23T12:45:20
As the drumbeat to modernize the Children’s Online Privacy Protection Act (COPPA) continues, all components of the 1998 law have come under scrutiny, particularly the Safe Harbor provision. Under C...
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What Evidence Do You Need to Support Health Claims? from 2021-10-27T12:30:06
Any sort of advertising claims related to health or wellness have a special place within advertising claims substantiation: all advertising claims need a reasonable basis, but when it comes to heal...
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Data Privacy Accountability in Practice: A Case Study of Cisco from 2021-10-20T12:30:23
In this episode of The Accountability Studio, host Cobun Zweifel-Keegan is joined by two industry professionals for a deep-dive into one company’s innovative approach to data privacy, accountabilit...
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When Are Advertisers Responsible for Consumer Ratings and Reviews? from 2021-09-22T12:30:16
In the increasingly digital landscape, the influence of word-of-mouth has gone viral. Before making a purchase, consumers frequently turn to a product or service’s reviews and ratings. Since consum...
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What Do CARU’s Revised Guidelines Mean for Advertisers? from 2021-09-15T12:30:59
Despite this generation’s comfort navigating digital spaces today, they still face the same cognitive limitations – and therefore, vulnerabilities – that they always have. This reality is just one ...
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The Best Podcast Episode Ever: What is Puffery? from 2021-08-18T12:30:20
When you hear a claim in an advertisement like, “best in the world,” you probably know that the product has not been measurably proven to actually be the best in the world. And that’s okay, because...
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The Past and Future of Privacy Accountability: Is CBPR a Model? from 2021-08-04T12:30:54
In this episode of The Accountability Studio, Moderator Cobun Zweifel-Keegan, Deputy Director of Privacy Initiatives at BBB National Programs, is joined by two industry professionals for an informa...
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How Do We Step into the Shoes of the Consumer? from 2021-07-21T12:30:45
When you see an advertisement, you are likely taking in much more than just the words you are presented with. The visuals, sounds, and way the language is presented can all impact the implied messa...
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What’s the Recipe for a Proper Advertising Disclosure? from 2021-06-09T12:00:55
While it may seem like a niche issue to some, disclosures are something every advertising lawyer needs to know about. On this episode of Ad Watchers, hosts Hal Hodes and La Toya Sutton break down...
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What Does it Mean to Have a “Reasonable Basis” Standard? from 2021-05-12T11:45:41
Advertisers are required to have a “reasonable basis” for their advertising claims, but what is “reasonable” in terms of support and the level and type of evidence needed? In this episode of the Ad...
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With Great Power Comes Great Responsibility from 2021-04-21T12:00:35
In the inaugural episode of The Accountability Studio, moderator Mary Engle, Executive Vice President, Policy poses a fundamental question to the leadership of BBB National Programs: Does independe...
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So, Who’s Making These Advertising Rules? from 2021-04-07T12:00:16
In the Ad Watchers podcast series, National Advertising Division (NAD) attorneys Hal Hodes and La Toya Sutton break down common advertising practices to reveal the complexity of keeping claims trut...
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A Parent’s Guide for Back to School Shopping from 2021-01-31T22:10:42.023393
Summer has just begun but there is no time to waste in thinking about one of the biggest shopping seasons of the year. Katherine Cullen, Director of Industry and Consumer Insights at the National R...
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BBB AUTO LINE: A BBB National Program from 2021-01-31T22:10:42.023393
Dispute resolution may sound deceptively simple, but let’s not be fooled. Listen in as Juan Herrera, National Director of Dispute Resolution Programs at BBB AUTO LINE explains the intricacies of di...
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The Perfect Storm for Privacy and Adtech: How the End of the Cookie Era Will Reshape the Digital Marketplace from 2021-01-27T15:00:28
Many privacy professionals see the depletion of third-party cookies, paired with several technological, political, and cultural factors, as the perfect storm for privacy and adtech – one that will ...
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Why Teens Need Unique Privacy Protections from 2020-11-24T14:18:23
As the COVID-19 pandemic has heightened the digital environment, online engagement has increased across user demographics. In this episode, authors of the BBB National Program’s paper Risky Busines...
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Time for Revolution in the Direct Selling Industry from 2020-10-14T18:02:13
When speaking about the importance of the Direct Selling Self-Regulatory Council’s (DSSRC) recently published guidelines, President of the Direct Selling Association Joe Mariano said, “It’s time no...
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The Confidence and Perception Behind Online Reviews from 2020-08-19T11:00:42
. Joe Rohrlich, Chief Revenue Officer at Bazaarvoice, breaks down the power of reviews in this week’s podcast. From explaining the digital landscape that incites a sense of urgency for businesses t...
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A Cashless Future from 2020-08-05T11:00:45
How close are we from entering into a world where cash is no longer accepted? Do we truly understand the benefits and implications of completely going cashless and relying solely on financial trans...
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CCPA Enforcement Begins: What We’re Learning from 2020-07-23T16:45:53
After years of debate, discussion, and revisions, the California Consumer Privacy Act (CCPA) — a law that gives consumers a wide range of rights and creates a series of obligations for businesses —...
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Direct Selling in the Age of a Pandemic from 2020-07-07T11:00:45
COVID-19 has left millions of Americans unemployed and seeking new solutions to help them navigate the tough road ahead. Some have turned to the direct selling industry, chasing claims of financial...
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Does the Gig Economy Require Regulation? from 2020-06-24T11:00:36
Philip Garrity, Editor of The Freelancer, stops by to explain the complexity of the California AB5 law. It said to protect gig workers. However, the very people it’s meant to guard say, “No, thanks...
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Preview: Does the Gig Economy Require Regulation? from 2020-06-10T11:00:10
The side hustle has evolved into the full-blown, full-time gig economy. How, where, and when they work is all in the gig worker’s hands. However, the state of California believes help is required i...
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Business Continuity in Times of Crisis from 2020-05-27T11:00:51
Look back six months, and none of us would have guessed we’d have to manage a pandemic. One thing we can learn from this is that being prepared for any surprise is imperative. Bob Mellinger of Atta...
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Preview Business Continuity in Times of Crisis Episode from 2020-05-13T13:30:20
Businesses have learned over the last couple of months to expect the unexpected. So, how do you plan for the unknown? Attainium Corp’s CEO, Bob Mellinger, shares all that is involved in planning we...
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Privacy in the Face of COVID-19 from 2020-04-29T11:30:24
Conversations have sparked around data regulation and privacy in direct correlation to how it’s being used to provide insights about the impact of COVID-19. Location data is a big focus. Recently, ...
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American Election Law Equals Transparency from 2020-04-15T11:30:38
Political advertising and trust? They should go hand and hand. Now, to address this elephant in the room, BBB National Programs’ Digital Advertising Accountability Program (DAAP) launched the new P...
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Can AI Help Keep Companies Hiring? from 2020-04-01T11:30:23
In a world where distance is encouraged, is AI the answer to help move hiring forward? It seems like that question has already been answered. Major corporations like Hilton, AT&T, and Capital One h...
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Data Breaches Still on the Rise from 2020-03-18T11:00:25
There is no slowing down in data breaches. That is clear. Businesses have a responsibility to stay informed on the latest trends and news regarding data security. Eva Velasquez, CEO of The Identity...
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The Ad Blocker from 2020-03-04T12:30:39
Remember the classic cartoon, Tom and Jerry? Consider digital advertisers as Tom and consumers like Jerry. Every time digital marketers think they’ve found the perfect plan to sell consumers on the...
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Hidden Fees Brought to Light from 2020-02-26T12:30:37
Hidden fees aren’t just a consumer issue – it’s a problem for businesses as well. The inability to play fair or advertise honestly eventually impacts the reputation of a company, and many times, in...
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Looking Back at CCPA from 2020-02-19T12:30:37
We’ve sliced and diced the California Consumer Privacy Act (CCPA) into a four-course meal fit for any data king or queen. As a belated Valentine’s Day gift to our loyal listeners, James, our host, ...
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Data Driven Cars from 2020-02-12T12:00:37
As the automotive industry drives us forward into autonomy, how does this impact data collection and privacy? John Verdi, VP of Policy at Future of Privacy Forum talks about the past, present, and ...
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CCPA is here. What does it mean for businesses? from 2020-02-05T12:00:41
The California Consumer Privacy Act (CCPA) is here and it’s now! January 1st marked a dawn of a new day for companies doing businesses in California or with California residents. Does your business...
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Domino Effect of CCPA from 2020-01-29T12:00:39
To continue our #dataprivacyday conversations, Jon Brescia, VP of BBB NP Digital Advertising Accountability Program and Cobun Zweifel-Keegan, Deputy Director of BBB NP Privacy Initiatives give us a...
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Age Ain’t Nothing but a Number. Or is it? from 2020-01-22T12:00:28
Certain online platforms are required by COPPA law to screen users’ age. Is your platform one that should be? What are the specifics mandated by this law? Find out how this multi-faceted regulation...
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Drones: Safety and Privacy from 2020-01-15T12:00:23
We are on the brink of a whole new era of aviation. Our skies are bound to be buzzing with drones in the coming years. Matt Scassero, Director of UMD UAS Test Site, and Miriam McNabb, Editor in Chi...
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Regulation of the Skies from 2020-01-08T12:00:33
Pretty soon we’ll be flyin’ high with drones in our skies. This exploding technology is the fastest-growing industry of new aircraft in the history of aviation. What does this mean for all of us do...
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2020 Industry Trend Predictions from 2020-01-01T12:00:41
Happy New Year! New beginnings bring new trends. In this episode, we weigh in on what to expect for 2020 in business and our marketplace. We cover the gamut from self-driving cars to how the CCPA l...
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Big Industry Moments of 2019 from 2019-12-25T12:00:48
Happy Holidays and Merry Christmas. With only a few days away from 2020, let’s sum up our 2019. We do so with a “Wow!” From Beautycounter’s ability to rally over 3,000 voices on Capital Hill demand...
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The Power of the Influencer from 2019-12-18T12:00:40
More than ever, consumers are motivated by what their favorite influencers are endorsing through their social media channels. In this episode, Pam Deese, attorney of Arent Fox, walks us through wha...
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Marketing in a Consumer Consent World from 2019-12-11T12:00:52
Third-party cookies are a marketer’s dream come true! But as consumer consent takes priority, businesses need to make sure they’re not caught with their hand in the cookie jar. Pete Spande, Publish...
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The Movement of Data Protection from 2019-12-04T12:00:56
A global movement in data privacy law is happening as the EU is setting new standards, making data privacy a fundamental human right. Business reputations hang in the balance. Don’t let yours fall ...
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Consumer Reviews vs. Business’Reputation from 2019-11-27T12:00:14
Consumer reviews are more than a business’ privilege to boost its reputation. They are a consumer’s right. The Federal Trade Commissions (FTC) sees consumer reviews as a tool that allows customers ...
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Do Consumers Regulate Advertising? from 2019-11-20T12:00:19
Consumers are committing to brands who are taking stands on social issues. More than ever, advertisers are turning towards what makes their audience tick. Sheila Millar, a partner at Keller&Heckman...
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COPPA is Changing, Is Your Business Ready? from 2019-11-13T12:00:48
Are you a business owner that caters to children? It is imperative to stay up-to-date on the latest laws protecting children in advertising. Dona Fraser, Vice President of CARU takes us through the...
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Smart Cities for Smarter Living from 2019-11-06T12:00:13
Ever hear the term, “smart cities,” and think what exactly does that mean? This innovative way of living is being fueled by the evolution of AI, having us exist in the “Jetson” era sooner than we t...
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Cybersecurity for Small Businesses from 2019-10-30T11:00:18
Small businesses! You are NOT immune from cyber-attacks. Hackers do not discriminate when it comes to who they target. Now more than ever, cybersecurity is a critical need in the world of small and...
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FTC Signals an Alarm on Children Advertising from 2019-10-23T11:00:06
The world of technology has changed, and its time that COPPA change along with it. In this episode, Dona Fraser, Vice President of the Children Advertising Review Unit shares how she envisions COPP...
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When Hackers Go Phishing from 2019-10-16T11:00:35
Calling all businesses! It’s National Cybersecurity Awareness Month! It’s a great time to stop and ensure you are #cyberaware. James Ruotolo from SAS and Jon LaCour, Founder of PhishLabs, provides ...
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Be Label Wise from 2019-10-09T11:00:36
Brian Wommack, SVP, Communications, Council for Responsible Nutrition, joins to help us become more label wise. Your dietary supplement label is changing. Learn how and why. Be Label Wise!
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Today’s Retail from 2019-10-02T11:00:15
Get ready to wrap up our Retail Therapy with our panel of dynamic subject matter experts. In previous episodes we learned how important retail is to the overall economy and that our guests all agre...
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Feel Like Somebody’s Watching You? from 2019-09-25T11:00:04
We have been discussing retail on our podcast, and now, we’re approaching the time a year of “no mercy” on the wealth of ads reminding us to shop ’til we drop. So, it’s time to recap our Online Ads...
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Boldly Going from 2019-09-18T11:00:43
Brand, experience, customer foreknowledge – oh my! It all advice Halie LeSavage, Retail Editor at the Morning Brew provides to retailers on this insightful episode. Don’t miss this last segment of ...
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No Gags on Consumer Reviews from 2019-09-11T11:00:09
Consumer reviews are a great source of information. Reviews allow us to learn from each other and the Federal Trade Commission (FTC) considers that our right. Carl Settlemyer, Attorney with the FTC...
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I Shop. Therefore I Am. from 2019-09-04T11:00:20
“The stronger the retail sector, the stronger our economy,” Michael Londrigan, Professor of Graduate Studies at LIM College shares. When news of store closures inundate us over and over again, shou...
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Driving Into the Future from 2019-08-28T11:00:41
Self-driving cars are no longer an idea of the future, but an innovation of the present. This life-saving technology has come off the television screen and onto the roads. In this episode, Jamie Bo...
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Retail Therapy: A Tale of Two Retails from 2019-08-21T11:00:33
It was the worst of times. It was the best of times. Well, for retailers, which one is it? Is the industry in a tug of war of experiencing both? Mark Mathews, VP of Research Development & Industry ...
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Providing Protection for Military Consumers from 2019-08-14T11:00:55
On the heels of Military Consumer Protection month, tune in to this episode of The Bistro to learn about the unique challenges that military families face as consumers and the businesses and organi...
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Companies with a Conscience from 2019-08-07T11:00:18
On this episode of Better Series, Rodd Wagner, Forbes Columnist, Author, and Researcher, shares the one must-have all companies need in order to cultivate a happy work culture. Wagner, with no apol...
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Giftya Shaking Up Gift Giving from 2019-07-31T11:00:56
Gift cards are no new thing and appear to be the one consumer transaction that hasn’t evolved much over time. That is, until now. On this episode of The Bistro Jason Wolfe, Founder of GiftYa, expla...
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Leaders, No More Talking to Self from 2019-07-24T13:00:50
Communication skills are vital in the business world. From interacting with customers, employees, and other key stakeholders, business leaders abilities to effectively communicate speaks volumes to...
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The Consumerism of Retail from 2019-07-17T13:00:32
On this episode of The Bistro, host Elaine Espinola and Project Director of BBB National Programs Podcasts dive deeper into the conversation surrounding the retail industry by revisiting three prev...
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Evolution of Our Social World from 2019-07-10T13:00:22
On this episode of the Better Series Erik Qualman, Motivational Speaker & Bestselling Author and owner of Equalman talks about how changes and advancements in technology are continually shaping the...
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