Podcasts by Beyond the Bow, Presented by ATA
The podcast where we talk shop with some of the major players in the archery industry and get insights into the business behind the sport of archery. Created to give ATA members and partners a platform to share information with their peers and the general archery community.
Further podcasts by Archery Trade Association
Podcast on the topic Abenteuer Natur
All episodes
037: Masterclass Preview - Consistent Authenticity with Melissa Bachman&Michelle Scheuermann from 2023-01-02T13:13
In this preview episode of the 2023 Archery Industry Masterclass (January 10th - Indianapolis, IN), Kurt talks with Melissa and Michelle about the various methods brands and retail businesses in...
Listen036: Mindset of a Successful Mobile Hunter with Aaron Ritter (Latitude Outdoors) from 2022-11-02T17:10
Kurt talks with Aaron Ritter about the 60-30-10 principle and how it applies to mobile hunting, and specifically to those looking to start saddle hunting. Aaron also shares idea of how archery r...
Listen035: ATA President&CEO Jeff Poole from 2022-02-02T11:20:54
In this episode, we chat with ATA's new president & CEO, Jeff Poole. Jeff shares some of his past experiences, what drew him to the archery industry, and what he sees as opportunities for the futur...
Listen034: Masterclass 2022 Preview - The Evolution of Archery Coaching with Guy Krueger from 2021-11-03T18:41:35
Guy Krueger of USA Archery shares insights on how the last year has affected the landscape of coaching archery and how coaching can be a huge benefit to your business. This episode is a preview ...
Listen033: The Draw - Mike Jasper: College Football Coach&Former NFL Player's Journey Into Bowhunting from 2021-10-01T15:15:11
Mike Jasper is a current college football coach and former player in the National Football League. In this episode, he shares how being a black man living in the south has made his journey into ...
Listen032: The Draw with Samantha Seaton from 2021-08-04T20:54
Kurt speaks with fellow ATA staffer, Samantha Seaton, to discuss an upcoming segment of the Beyond the Bow podcast - The Draw. These special episodes, hosted by Seaton, will turn the focus to th...
Listen032: Retail Lessons Learned with Korbin Williams from 2021-07-07T13:46:56
Korbin's Archery (Seminole, TX) has established itself as a successful archery pro shop. In this episode, hear from owner Korbin Williams as he shares some advice on what has brought about this ...
Listen031: Conservation&Bowhunting - How ATA and AFWA Work Together for the Future of our Sport from 2021-05-05T11:03:32
Your ATA has established a great working relationship with the Association of Fish & Wildlife Agencies, and continues to participate in that organization's efforts to protect game populations an...
Listen030: Uncomfortable Conversations - Diversity, Equity, and Inclusion in the Archery Industry from 2021-04-01T04:28
Growing archery participation has consistently ranked at the top of the list when ATA members are asked what is going to have the biggest impact on their business going forward. One of the most ...
Listen029: Talking NASP with Stephanie Rustad&Lisa Frye from 2021-03-03T13:44:05
The NASP program has served as an introduction to archery for students throughout the country, but like most organizations has had to adapt its offerings to adhere to COVID-19 guidelines. In thi...
Listen028: Archery Industry Masterclass Preview - Product Knowledge Management with Hank Yacek from 2021-01-06T22:10:32
This podcast is a preview of the content available in the Archery Industry Masterclass. Presenter, Hank Yacek, gives insights on training your staff on the products carried in your store. In the...
Listen027: ATA 2021 Online Preview - Heavy Arrow Setups for Customer Success from 2020-11-04T05:31:14
This episode is a preview of a virtual Coffee Talk to be held as part of ATA 2021 Online. Kurt and Troy Fowler talk about building heavier arrows with high forward of center to improve bow hunti...
Listen026: Create a Positive Business Culture with Rick Kinsey from 2020-09-02T10:43:08
Getting the most out of your employees means building a culture within your business that makes them feel valued while also encouraging collaboration and taking chances. It won't happen overnigh...
Listen025: Diversifying and Growing as a Small Archery Buiness - Vantage Point Archery from 2020-08-03T13:15:40
Mitch Haifley and Jeff Miller of Vantage Point Archery (VPA) share how they have established and grown VPA through producing their own quality products and branching out into other manufacturing...
Listen024: What is the R3 Movement? from 2020-07-01T04:58:08
Recruitment, Retainment, and Reaction of archers and bowhunters...That's what the R3 movement is all about! This episode includes a recording from an R3 Coffee Talk held at the 2020 ATA Trade Sh...
Listen023: What You Need to Know About the Paycheck Protection Program with Nathan Fitzgerald, BKD CPAs&Advisors from 2020-06-03T12:34:46
Many small businesses in the archery industry took advantage of the Paycheck Protection Program to keep employees on payroll as they were forced to close or modify business operations. We are no...
Listen022: Retail Insights - COVID-19 Business Strategies with TJ Hofhines, Dead-On Archery from 2020-05-06T18:34:44
Owning and operating an archery business during the COVID-19 pandemic is not easy. In this episode, TJ Hofhines, owner of Dead-On Archery is Boise, Idaho talks about how he has been proactive in...
Listen021: Serving Traditional&Barebow Archers with Matt Zirnsak&Frank McDonough from 2020-03-31T09:53:06
Is your archery business meeting the needs of all types of customers? Countless individuals, both seasoned archers and new shooters, are gaining interest in simpler forms of archery - traditiona...
Listen020: Equipping Youth Archers with Young Guns Archery from 2020-03-04T19:49:24
In this episode, recorded from the floor of the #ATA2020 Trade Show, Kurt talks with Heath and Julie of Young Guns Archery about their efforts to promote archery participation. Finding properly ...
Listen019: Conservation and Increasing Participation with David Schuessler - Ducks Unlimited from 2020-02-04T14:31:25
In this episode, Kurt sits down at SHOT show to talk with David Schuessler, National Director of Event Fundraising for Ducks Unlimited. David shares how DU has seen success with building opportu...
Listen018: #ATA2020 Preview - Capitalizing on Service Opportunities with George Ryals IV from 2019-12-21T02:13:47
Kurt & George talk about the upcoming summer Olympic & Paralympic Games that will shine the spotlight on archery, and how archery businesses can capitalize on this opportunity to serve new custo...
Listen017: #ATA2020 Preview - Growing Youth Archery with S3DA from 2019-12-03T18:52:32
S3DA's Jennie Richardson shares how this organization is growing youth participation in competition archery and bowhunting alike. Jennie also discusses how S3DA is working to bridge the gap betw...
Listen016: #ATA2020 Preview - Coaching&Competitive Archery for Retail Success with Jeff Greer from 2019-10-29T17:57:10
Jeff Greer own Music City Archery in Franklin, TN - just outside of Nashville. In this episode, he shares how putting a focus on competitive archery and coaching has allowed his business to grow...
Listen015: Growth in Archery with Rod Menzer, USA Archery from 2019-09-23T14:25:31
Kurt and Rod talk about areas where USA Archery is observing immense growth in competitive archery. Rod also shares perspectives on getting new participants involved in archery and how the indus...
Listen014: Getting Control on Amazon with Jonathan Fassnacht, GearNation from 2019-08-26T11:01:36
The Amazon platform is a difference maker for many businesses in the archery industry. Jonathan discusses the inner workings of Amazon and how having more control on this platform can allow a br...
Listen013: Creating New Customers with Digital Marketing - Allison Jasper, ATA from 2019-07-11T01:54:23
ATA senior director of marketing & communications, Allison Jasper, talks about the ATA consumer marketing campaign - how it came about, advertising channels, and the expected outcomes. Allison e...
Listen012: Retail Insights - Crossbow Profitability with David Wilkins from 2019-05-29T16:37:59
In this episode, we talk with David Wilkins, owner of Wyvern Creations. David speaks about the role of crossbows in the archery industry, and how he has been successfully running a business that...
Listen011: Outdoors Allie from 2019-04-30T05:07:15
Allie and Nick of the Outdoors Allie social media channels sat down with us at the 2019 ATA Show in Louisville, KY to talk about how they got started in bowhunting and how they are helping get n...
Listen010: MAP Policies&Enforcement with Ryan Erickson, TrackStreet from 2019-03-20T12:55:26
Ryan Erickson, VP of sales for TrackStreet, explains how Minimum Advertised Pricing policies can play a vital role in maintaining brand value. Kurt and Ryan also discuss the importance of brands...
Listen009: The Hunting Public from 2019-03-05T21:16:51
The Hunting Public YouTube channel, which focusing on hunting public lands and small pieces of property, has almost 100k subscribers. Kurt talks with Aaron & Ted about how they got into bowhunti...
Listen008: #ATA2019 Preview - Social Media Management with Michelle Scheuermann from 2019-01-07T15:20:29
Michelle Scheuermann of Bulletproof Communications is the editor of the Archery Wire and manages social media channels for several clients in the outdoor industry. In this episode, she'll share ...
Listen007: Retail Insights - Diversify Your Revenue Streams with Wayne Piersol from 2018-12-18T12:57:39
Selling products is how most archery retailers generate the majority of their revenue, but the marketplace is getting more challenging every day. Wayne Piersol, owner of Archery Only in Newark, ...
Listen006: #ATA2019 Preview - A Different Approach to Creating New Bowhunters from 2018-11-22T14:03:12
There are a bunch of initiatives out there to get new people involved in our sport...but they're not all successful. In this episode, we'll talk about how hunting for meat has been an effective ...
Listen005: Retail Insights – Managing Bow Inventory with Randy Phillips from 2018-10-25T20:12:16
Kurt talks with Archery Headquarters owner, Randy Phillips, about how he has improved bow sales in his Chandler, AZ store through some creative inventory management strategies. We focus on the f...
Listen004: Mary Emmons, USA Archery from 2018-10-10T20:18:20
Chief of Sport Performance, Mary Emmons, discusses her introduction into the world of archery and how USA Archery has expanded its efforts to bring more people into the sport. Mary gives some gr...
Listen003: Mark Copeland, Jay's Sporting Goods from 2018-09-01T12:00
Mark shares his personal journey into the archery industry and what has made Jay's Sporting Goods a successful independent retailer. We'll also discuss what's happening with the ATA and how reta...
Listen002: Ben Summers, ATA Chairman of the Board from 2018-08-02T07:17:48
Ben talks with us about how his brands of TRU Ball and Axcel got to be where they are today. We also discuss some trends in the archery industry and get insights into what it's been like to serv...
Listen001: Matt Kormann, ATA President & CEO from 2018-07-27T13:47:29
ATA President & CEO, Matt Kormann, shares insights on his first few months with the Archery Trade Association and the strategic planning process that will shape the future of the organization.
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