The Grown Ups Table - a podcast by BFM Media Sdn Bhd

One of the festive TVCs that stole our hearts this Chinese New Year was that of Ah Girl’s quest to be seated at ‘The Grown Ups Table’. We speak to Hong Leong Bank’s Chief Marketing & Communications Officer Zalman Zainal about what went into conceptualising and executing the video, its immediate impact and how it resonates with the bank as a brand.

Further episodes of Resource Centre

Further podcasts by BFM Media Sdn Bhd

Website of BFM Media Sdn Bhd