Innovations In Retail - a podcast by BFM Media Sdn Bhd

For decades, a handful of brands dominated the consumer retail landscape. Whether it was Gillete razors, or Kodak in cameras - the top brands in the US remained unchanged from 1923 to 1983. And then the Internet came along and democratised the tools required to start and scale a business. New startups emerged, DTCs (Direct to Consumer); and they were very, very successful. But with so many new brands joining the rank and file, how do you ensure that your product or service stands out? We take a deep dive into the tech of DTC and B2C marketing with RPG Commerce.

Further episodes of Tech Talk

Further podcasts by BFM Media Sdn Bhd

Website of BFM Media Sdn Bhd