TCM Reaching A Brand New Audience - a podcast by BFM Media Sdn Bhd

Traditional Chinese Medicine has gone mainstream in the last few years, seen as complementary to western medicine. Is the challenge now attracting the millennial and Gen Z's? Aaron Boey, Group CEO of Eu Yan Sang International Ltd tells us their growth strategy and is omni channel marketing the solution.

Further episodes of The Breakfast Grille

Further podcasts by BFM Media Sdn Bhd

Website of BFM Media Sdn Bhd