Podcasts by Biz

Biz

Welcome to the Biz and Booze podcast: a weekly happy hour to help you start and grow your dream business. Each week, host Laura Markz, a former online strategy executive and business owner, shares what she's learned from over a decade of experience successfully building businesses online… over some beverages, of course. Consider this a modern-take on biz school served up as a playful happy hour.

Whether you own your own biz or are looking to start one, whether you do business online or in person, and regardless of your industry or niche, get ready to take in her top strategies, tactics and growth hacks to accelerate your rise to the top, while enjoying every step along the way. From how to design your dream business, the first steps you should take online to market your biz, her top secrets for rapid growth, how to capture attention, generate leads and increase sales, branding techniques to set you apart in a crowed market, industry-leading tools to automate your business, and more… This will be the fuel (and liquid courage) you need to find massive success as your own boss.

So ya ready to drink while you think? And share some laughs? It’s time for a happy hour that’s much easier to rationalize the pay off to your future self. Grab a seat (and your fave bev), and let’s dive on in!

Further podcasts by Laura Markz

Podcast on the topic Marketing

All episodes

Biz
Goal&Revenue Planning Sesh from 2021-11-25T18:30

Next week is December... I'm not sure how, but that's what I've been told. We're just a few weeks away from a completely new year. And since 202...

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Biz
4 Ways to Make More Money Without Doing More from 2021-11-18T19:00

Looking to quit your job WITHOUT the risk?
 
In episode 64 of Biz & Booze, I will be taking you through some significant, ...

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Biz
Money Hacks to Fund Your Business from 2021-11-11T19:30

You know that old adage: to make money, you gotta spend money? Well even though there are very affordable ways you can start your own business, ...

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Biz
How to Take the Skills From Your Job to Start Your Own Thing from 2021-11-04T14:00

Looking to quit your job WITHOUT the risk?
 
In episode 64 of Biz & Booze, I will be taking you through some significant, ...

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Biz
3 Elements of a Killer Brand from 2021-10-28T18:30

FACT: The stronger your brand is, the less marketing you need to do for your business. But most people don't realize that, so they put all their...

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Biz
A Simplified View of Marketing from 2021-10-21T18:00

Do you look at marketing as this complex, confusing world that's challenging to navigate? Then listen up, because in episode 62 of Biz & Booze, ...

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Biz
Not Enough Time In The Day? My 3-Step Time Creation Approach from 2021-10-14T18:30

Busy AF and feeling like you're barely keeping your head above water? then this is for you. If you have big dreams to start your own business......

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Biz
How to Come Up With Your Perfect Biz Idea from 2021-10-07T18:00

Looking for a brilliant business idea? One that has the potential to make you enough money to quit your job, actually do work you love... work w...

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Biz
Knowledge is not Power. THIS is. from 2021-09-30T18:00

A lot of people believe that the more you know, the more successful you'll be. And that is the farthest from the truth. Knowledge is not power a...

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Biz
Stop Posting to Social Media (Do THIS Instead) from 2021-09-23T15:00

Unpopular opinion: Posting to social media everyday will NOT grow your business. In fact, when you are just starting out, and even as a new entr...

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Biz
Making Money As Your Own Boss Is Easy. Here's How. from 2021-09-16T18:30

If you are aching to break away from that 9-5 job or to pick up some work to make a side income, but you have no idea HOW you would actually mak...

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Biz
Tell You Inner Critic to Shut It (You've Got This!) from 2021-09-09T18:30

If you are someone who doubts that you have what it takes to start your own business, to be a successful entrepreneur... If you are someone who'...

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Biz
The Only Marketing Strategy You Need to Hit 6-Figures from 2021-09-02T19:00

You want to hear the biggest lie you've ever been told in your life?

We are told that if we work hard, it will pay off. ESPECIALLY as an entrepreneur.

But doing more, will not make...

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Biz
No One Cares About Your Logo or Website (Prioritize THIS Instead) from 2021-08-26T18:30

Most new entrepreneurs take FOREVER to get their business off the ground, completely overcomplicating and dragging out the process.
 ...

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Biz
The #1 Key to Your Success As A Badass Entrepreneur from 2021-08-19T18:00

Most entrepreneurs are set up to fail before they even get started... And it's not for the reasons you think.
 
In episode...

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Biz
The Top Mistakes New Entrepreneurs Make (&How to Dodge 'em) from 2021-08-12T19:24:39

Inside episode 52 of Biz & Booze, I'm diving into why entrepreneurship as we know it is NOT set up for us to succeed. And how I'm changing the g...

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Biz
The Mom Dilemma (&Our Movement to Do What We Want) from 2021-08-05T18:00

In case you weren't aware... Which you are (whether you realize it or not): We got a MOM dilemma!
 
As a mom, society give...

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Biz
New Biz, Who Dis? How We're Rewriting the Rules from 2021-07-29T18:00

Hey party people.... BIZ & BOOZE IS OFFICIALLY BACK!
 
It's been almost an entire year since I last came out with a Biz & ...

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Biz
Happy 1st Bday to Biz&Booze! The 5 Most Popular Episodes of Year 1 from 2020-09-02T15:40:57

Holy hot toddy, Biz & Booze is officially 1 YEAR OLD! Like what? I cannot believe we’ve hit the 1-year mark since we originally hit play on Biz & Booze. Time really does fly when you’re having...

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Biz
How to Collect a Limitless Number of Leads&Customers for Free from 2020-08-26T15:54:27

Hey party people! OMG so what I am going to cover with you today is one of the HOTTEST TOPICS I’ve ever covered. I am literally giving away the keys… the secret to growing a wildly successful ...

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Biz
A new startup framework to land on your million dollar biz idea from 2020-08-19T18:01:37

This week’s episode of Biz & Booze is an extra special one… I’m unveiling my brand new startup framework designed to help YOU come up with your million dollar business idea. 
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Biz
4-Step Process for Identifying Your Niche&Target Audience from 2020-08-12T16:26:05

Marketing rule #1: If you’re marketing to everything, you’re marketing to no one.
 
Similarly if you’re trying to solve too many problems, you’re solving no problems. Listen
Biz
Becoming Your Own Boss: How to Stop Dreaming&Get Started from 2020-08-05T16:37:25

If you are someone who has been thinking about or wanting to start your own business, but haven’t… OR someone who has kind of started your own thing, but not really… Like you’ve dipped your to...

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Biz
6 Surprising Pitfalls of Entrepreneurs&How to Avoid Them from 2020-07-29T17:28:03

Alright, so most entrepreneurs, me included, get their crocks knocked off by content that includes tangible tactics and strategies that they can apply to their business to get RESULTS. We thin...

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Biz
Elevating Your Business Through Personal Branding (Sneak Preview) from 2020-07-22T16:32:12

Hey party people! I got something totally different and exciting for you this week! A happy hour with my girls Dev, Tash & Jess from the Shi(f)t Happens podcast. This conversation is raw, motiva...

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Biz
4 Strategies for Marketing Your Biz During an Election Period from 2020-07-15T18:21:45

Warning: You’re in trouble if you’re planning on promoting or launching anything from Sep - Nov this year… Because you’re going to be competing with $6 Billion in political advertising spend, ...

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Biz
My Top Time&Project Management Hacks from 2020-07-08T19:30

You ready to hack your way through the remainder of 2020?
 
In this episode of Biz & Booze, I’m going to give you my top hacks to help you better manage your projects and...

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Biz
A Step-by-step Mid-Year Planning Sesh from 2020-07-01T19:45

Are you ready to say F you to the first half of 2020 and F yea to the back half?
 
So yea, the first 6 months of this year didn’t go exactly as planned… to say the least....

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Biz
Your Blog Post Checklist: Critical Steps AFTER You Post from 2020-06-24T19:15

Are you ready to take your blogging to the next level!? Are you ready increase the visibility of your content, increase engagement with your content, and ultimately have a greater ROI on your ...

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Biz
Your Blog Post Checklist: What To Do BEFORE You Post from 2020-06-17T19:45

Want to know how to dramatically increase the visibility of your blog content?
 
Running a successful blog isn’t just about great writing.
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Biz
5 Must-Follow Female Entrepreneurs from 2020-06-11T15:26:01

In this episode, I will be sharing 5 must-follow female entrepreneurs. I've specifically selected a diverse group of experts… they run the gamut from social media, content, legal, branding, de...

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Biz
The Rise of the Personal Brand&Why You Need One Stat! from 2020-05-27T20:30

Now, I have gotten a lot of requests to do an episode around personal branding, especially lately, because people got a lot of extra time on their hands with this quarantine and also because m...

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Biz
6 Easy Ways to Increase Your Blog or Website's Opt-In Rate from 2020-05-20T20:15

The vast majority of the people who land on your website are NOT ready to make a purchase right away. (I’m talking upwards of 99% of your traffic!) With that, if you are not converting that tr...

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Biz
Steal My Script Approach for Pitching Brands&Influencers from 2020-05-13T20:30

This episode is Part 2 of a 2 part series that breaks down my strategic approach for how to get in front of millions of people who match your ideal target audience for FREE.
 
...

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Biz
5-Step Strategy to Kick Ass Online With a Small Budget&Audience from 2020-05-06T17:00

OK, so you hear all these amazing stories about people launching offers online and seeing massive success. Businesses that jump online and immediately start turning 6-figures in online sales. ...

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Biz
How Memberships Helped These Businesses Boom from 2020-04-29T21:00

In this episode, I will be taking you through inspiring stories of entrepreneurs who found HUGE success by incorporating memberships into their business. 
 
If you weren’...

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Biz
The Secret to Recession-Proofing Your Business from 2020-04-22T22:03:55

In this episode of Biz & Booze I am talking about the #1 secret to recession-proofing your business right now… across pretty much every industry.
 
It is a business model...

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Biz
Top 4 Ways to Quickly Monetize a Business Online from 2020-04-15T21:15

Despite how it may feel, there isn’t a shortage of money going around. It’s just being spent differently. And it’s being spent online. If you’re jumping on this movement to the online space ri...

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Biz
To Blog, Vlog or Pod, That Is The Question from 2020-04-08T21:00

It seems like pretty much everyone these days is either blogging, vlogging, or podcasting. So what is with this content creation craze? And how on earth you decide which one of these to pursue...

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Biz
Corona&Recession Business Success Strategies from 2020-04-01T21:30

There are a lot of predications floating around on what the aftermath will be coming out of this Coronavirus fiasco… With the massive dip in the market, kids being taken out of schools, shutti...

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Biz
When Life Gives You Corona, Have a Virtual Happy Hour from 2020-03-25T21:30

We are currently in a worldwide quarantine for the Coronavirus. But when life gives you lemons… Or in this case, when life gives you Corona… You garnish it with a lime and have a happy hour! Listen
Biz
How to Nail Your Welcome Email Series from 2020-03-18T21:30

Not to intimidate you or anything… Buuut your welcome sequence, the series of emails you send to your new subscribers, is going to make or break your entire relationship with those on the rece...

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Biz
Top 7 Strategies From The Biggest Industry Leaders from 2020-03-11T21:30

I am taking you through the TOP 7 strategies I am implementing in my business in 2020 from the biggest leaders in the industry. In addition to shaping the trajectory of my business moving forw...

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Biz
10 Free Tactics to Grow Your Email List from 2020-03-04T17:00

By now you’ve caught on to the fact that email is kind of a big deal. And the bigger your email list is, the bigger deal it is. In fact, because of the return potential, people are becoming ob...

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Biz
3 Game-Changing Facebook Ad Hacks from 2020-02-26T17:00

In this episode, things are getting crazy. I am taking you through my top 3 Facebook ad hacks that’ll make Zuckerberg your new BFF. Umm yeaaaa. I will be taking you through some wild n crazy n...

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Biz
5 Reasons You Should Advertise on Facebook from 2020-02-19T17:00

When it comes to marketing your business online, I know that the word FREE always lights people up. Which I get... Lights me up too obvi. BUT I promise you… that the immediate and significant ...

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Biz
9 Steps to Building a Popular Brand from 2020-02-12T17:00

It’s pretty crazy how far technology has come and how much of our time is spent interacting with others through devices instead of in real life (IRL). With all the things made possible through...

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Biz
8 Ways to Establish Credibility for Your Biz from 2020-02-05T17:00

We all want to look like the badass boss we know deep down we are, but how do we do it!? How do we spit some mad game to make ourselves and our business look more legit, more credible, and irr...

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Biz
How to Perfect Your 10 Second Elevator Pitch from 2020-01-29T17:00

Imagine you're at a networking event and someone BIG walks up to you, makes an introduction, and asks the dreaded million dollar question: What do you do?
 
Do you start ...

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Biz
My Top Knowledge Hacks for Those That Ain’t Got Time to Learn from 2020-01-22T17:00

Knowledge is power, baby!! Especially as an entrepreneur… because when you run your own business, investing in yourself IS investing in your business. 
 
In this hyper co...

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Biz
My Top Book Recos to Help You Dominate in Biz&Life from 2020-01-15T17:00

If you want to kill it in business and in life, and you’re looking for some amazing books to help you do that, then you’re going to love this episode, because I’m sharing my top book recommend...

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Biz
6 Ways to Make This Year Your Best Year Yet from 2020-01-08T17:00

In this episode, I am going to take you through my top 6 ways to make this year your BEST YEAR YET!
 
I’m talking what you need to do in order to hit all the huge goals y...

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Biz
Biz&Booze: 2019 Episode Roundup! from 2020-01-01T17:00

In this episode, I am rounding up all the amazing Biz & Booze episodes of 2019, so you can find out which ones you’ve missed, get caught up, and make sure you’ve snagged all the amazing free b...

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Biz
Demystifying SEO: How to Get Free Traffic from 2019-11-27T17:00

Who wants free traffic!? Well, that’s a dumb question… of course you want free fucking traffic.
 
So I guess a better question is… Do you know how to get it!?
...

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Biz
My Biggest Secret Weapon for Standing Out from 2019-11-20T17:00

There is no denying that, regardless of what industry you’re in, competition online these days is STIFF, and not in a good way. It can feel like a constant uphill battle to put out content, me...

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Biz
3 Things Holding You Back From Growing Your Biz from 2019-11-13T17:00

What are the top goals you have for your business in the coming year? Do you want to double (or even triple) your number of customers or clients? Do you want to hit 10k on Instagram to unlock ...

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Biz
Small Tweaks That Can Make You Thousands of Dollars from 2019-11-06T17:00

Did you know that the smallest tweaks to your online experience, like things that would take you minutes to do, could actually mean THOUSANDS in returns for your business? This is not fake new...

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Biz
How to Grow Fast, Capture Attention, and Get Sales from 2019-10-16T16:00

You got questions, I got answers! 
 
In this episode of Biz & Booze, I am addressing the TOP questions I’ve gotten from my community regarding how to market and grow your...

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Biz
Bad Advice That’s Keeping You From Being Successful from 2019-10-09T16:00

Public Service Announcement: You’re receiving a lot of bad advice out there about how to grow your business online. And it’s keeping you busy… while also keeping you from finding success. Listen
Biz
How to Give Away Free Value to Make Profits from 2019-10-02T16:00

This is one of the top requested topics from those that have written in with your ideas. And it’s all about the Free Value Game… Have you heard this type of advice before?
 
<...

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Biz
The First 3 Steps You Should Take to Find Success Online from 2019-09-25T21:00

Looking back on my journey in getting my business up and running online, because of my background, I was at an advantage. I knew how to successfully build and grow all kinds businesses online....

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Biz
Get More Out of Your Marketing by Spending LESS from 2019-09-18T21:00

Spending money as an entrepreneur or small business owner can be a tough pill to swallow… especially if you’re just starting out. Your goal is to have money flowing in, not flowing out, right!...

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Biz
How to Pick the BEST Online Channels for Your Biz from 2019-09-11T21:30

If you’re sick of spending all your time marketing your business online, and have little to show for it in terms of results for your business, then you’re gonna love this episode of Biz & Booz...

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Biz
Why NOW Is the Best Time to Find Success Online from 2019-09-04T21:30

As an entrepreneur (or aspiring entrepreneur), have thoughts like these totally killed your buzz?
  • I don’t have enough time, money or resources to compete
  • ...

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Biz
My 7 Fave Tools to Automate Your Online Marketing from 2019-08-28T22:00

Marketing a business can be time-consuming and expensive… UNLESS you have the right tools to do all the hard work for you.
 
I don’t know about you, but I’m all about sho...

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Biz
3 Strategies to Gain Massive Exposure Online from 2019-08-21T22:00

Do you want to gain exposure amongst your target audience online, BUT you’re not sure how? Or you’re overwhelmed by all the options out there and you have no idea how to pick which makes the m...

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Biz
6 Secrets to Become a Wildly Successful Entrepreneur from 2019-08-14T22:00

FACT: The vast majority of entrepreneurs fail
 
Studies show that 50% of Millennials will make an entrepreneurial leap at some point in their lives. Yea, HALF of Millenni...

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