Content marketing metrics that really matter with Ben Worthen - a podcast by Biz Bros

Today the Biz Bros chat with Ben on what content marketing metrics actually matter!

With us today is Ben Worthen, CEO of Message Lab, an award-winning agency that combines journalism, data and design to create content that resonates with any audience. Having studied how more than 1 million people engage with online content, Ben is the go to expert when it comes to customer engagement and brand storytelling. Ben developed his storytelling and investigative savvy working as a journalist for 13 years, winning many national awards for news and feature writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. Before Message Lab, Ben was editor-in-chief at Ready State and head of content at Sequoia Capital.

To learn more about him and his work, check out this link: https://messagelab.com/

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