NYT Bestseller Jonah Berger on Creating Viral Products and the Science of Stickiness - a podcast by Ben Schuman-Stoler. Making big ideas personal. Get personal growth and business lessons from thought leaders and entrepreneurs.

Some ideas and products catch on like wildfire but some plain don’t. One man can tell you exactly why. In this quickie bonus episode, hear Jonah Berger, NYT bestselling author and expert on trends and marketing, reveal the secret sauce of stickiness.

Further episodes of Blinkist Podcast - Interviews | Personal Development | Productivity | Business | Psychology

Further podcasts by Ben Schuman-Stoler. Making big ideas personal. Get personal growth and business lessons from thought leaders and entrepreneurs.

Website of Ben Schuman-Stoler. Making big ideas personal. Get personal growth and business lessons from thought leaders and entrepreneurs.