Why You Need a Niche – And How to Find Yours - a podcast by Susanne Rieker

In this episode I’m talking about the need to narrow your niche and all of the questions that go along with that. I know it’s at the forefront of many yoga teachers minds when it comes to building their business. At the same time, niching seems to be quite a controversial topic especially in the yoga world. Deciding on a niche seems to be all about marketing, and selling, and less about helping people. I don’t agree with that (obviously) and instead I’m going to share why, and how you and your clients can benefit from your niching down.

You’ll learn:

·      Why you need a niche, especially in the online world

·      What makes a successful niche for a yoga teacher

·      What to do when you’re multi-passionate and can’t decide on just one thing that you want to teach

Thank you for listening!

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