Podcasts by Book Launch Show

Outreach 101, Plus My Next Book Launch from 2023-12-13T17:12:53.146118

My next book, Running Down a Dream, will be published on July 11th. Follow along for the next three months as I plan and execute the launch. In this episode, we start talking about the importanc...

Dealing with Multiple Genres and Pen Names from 2023-12-13T17:12:53.083257

What's the best way to market your books when you write across genre? What do you do when you write under more than one name?

Personas from 2023-12-13T17:12:53.066695

Developing reader personas is a fantastic way to jump start your book marketing activities. In this episode, Tim teaches Valerie what personas are and how to design them.

Is your website doing what it needs to do? from 2023-12-13T17:12:53.053952

Valerie has done a lot of work to improve her website, but she's still missing some key strategies to get readers on her mailing list. Are you doing everything you can to convert your subscription ...

Turn One Marketing Idea Into Many from 2023-12-13T17:12:53.038930

Valerie has started a book club for her mailing list subscribers. How can she turn that one marketing idea into many so that, without a lot of extra effort, she has can exponentially grow her audie...

Innovative Marketing Ideas from 2023-12-13T17:12:52.996477

This week, Valerie thinks outside the box and proposes a very different way to present author updates to her audience. Has she innovated an idea, or is she completely off the mark. Tune in to find ...

The Magic Number from 2023-12-13T17:12:52.980073

Tim called his book Your First 1,000 Copies, but why a thousand? Does that number have to come from sales or can they be free downloads? Do authors need to move 1,000 copies within any particular t...

Author as Entrepreneur from 2023-12-13T17:12:52.957636

How can writers use the storytelling skills we already have, to market our books and grow our businesses? This week, Valerie interviews Jarie Bolander, a fellow Certified Story Grid Editor who help...

Working With A Marketing Coach from 2023-12-13T17:12:52.953435

Sooner or later you're going to need to hire someone to help you with your marketing activities. When that time comes, you'll need to know what questions to ask and what kind of services to expect....

Bonus Episode - Amazon and Facebook Ads from 2019-06-25T10:30:06

As part of her 10K strategy, Valerie is considering using adverts, but there's a whole lot she doesn't know. So, this week, she sits down with Mark Dawson for some expert (and eye opening) advice a...

Valerie's 10K Strategy from 2019-06-19T09:30:06

How do you get 10,000 pairs of eyeballs on your book? This week, Valerie came up with a strategy. Does Tim like it? Or, are there improvements to be made?

Start At The End from 2019-05-28T10:30:01

As Valerie continues to wrap her head around sales, Tim advises her to find the nerds first and craft a pitch that will grab their attention. What's the best way to do this? Start at the end and wo...

The Single Most Important Thing To Do from 2019-05-21T10:30:25

This week Tim and Valerie talk about the elephant in the book marketing room; asking people to buy your book. If earning a living from your writing is your goal, you have to do it eventually. So, w...

How To Build A Tribe from 2019-05-14T10:30:06

How do you create a following of diehard fans so that you don't have to rely on an algorithm to find new readers? It doesn't happen overnight, but there are things you can do (that don't take a lot...

What business are you trying to build? from 2019-04-30T10:30:15

This week, Tim tells Valerie to not market a book that she's written. Why would he say this and how could this advice help her find readers and grow her business?

Asking for Blurbs from 2019-04-24T12:00:09

Have you ever bought a book because the front or back cover contained an endorsement quote from a notable author or journal? Ever wonder how to get those blurbs for your book? If you have, this epi...

Outreach, Outreach, Outreach from 2019-04-16T10:06:49

This week, Valerie and Tim take another look at the Connection System. Now that permission and content are in place, it's time to drill down on outreach. How do you figure out where your readers ar...

Building Your Platform at Live Events from 2019-03-26T14:27

In this special episode, recorded Live in Nashville, Tim explains how authors can leverage in-person events to develop their platform and grow their audience.

Booking Podcasts, Starting Book Clubs from 2019-03-19T11:00

Valerie's outreach to podcasts has been a success! Find out what she did to get bookings and hear her plan for starting a Book Club to attract readers and develop a long term relationship with them.

Becoming a Podcast Guest from 2019-03-12T11:00

It's finally time for Valerie start her outreach activities! Now that she has a list of podcasts, what's the best way to contact them? What should she say when she reaches out to them? Tune in to f...

Creating Detailed Personas from 2019-02-26T12:00

The more specific you are about your ideal readers, the more likely you are to find them. This week, Valerie gets super specific about who she's trying to reach and she's come up with a great tool ...

Should authors have a blog? from 2019-02-19T12:00

Blogging has changed dramatically in the last 10 years, so should Valerie be blogging or is it a waste of her time? Tim talks about what blogs do best and how Valerie can make the most of them.

Essential Elements of an Author Website from 2019-02-12T12:00

As Valerie continues to revamp her website, Tim advises what should be on her homepage and how she can optimize the site to build her mailing list.

Merchandising Options with Kobo from 2019-01-29T12:30

Merchandising is a key strategy in any book marketing plan. Mark Leslie Lefebvre teaches Valerie how merchandising works at Kobo and how authors can get it working for them.

The Kobo Difference from 2019-01-22T12:00

This week, Valerie interviews Mark Leslie Lefebvre to find out how to leverage Kobo to increase her global book sales. If your book marketing strategy is focused only on Amazon, you're leaving mone...

Identifying Your Ideal Reader from 2018-12-25T12:00

Before Valerie can really dive into outreach, she needs to get very specific about who her ideal reader is. She's not writing for everyone, and neither are you.

Beginning Outreach Activities from 2018-12-18T12:00

What kinds of outreach activities should Valerie do to market her fiction, and why?

A Common Book Marketing Mistake from 2018-12-11T12:00

Random marketing activities bring random results. This week Tim helps Valerie focus her efforts; what should she be doing and why?

Connection System 101 from 2018-11-27T10:00

What are the 3 things every author needs to build a successful marketing platform? Tim walks Valerie through each of these and how to identify the different areas.

Where do we start? from 2018-11-20T10:00

Pretend you're an author stuck on their marketing and now sure what to do next. That's the new format for the Book Launch Show.

The book is out! from 2018-07-12T15:36

My new book, Running Down a Dream, is now out! In this episode I share an extended excerpt from the audiobook.

Getting Blurbs, Audiobooks, Trade vs Indie Publishing, and more from 2018-06-25T21:38

We're getting close to the pub date for RUNNING DOWN A DREAM and I've made a lot of progress on the launch. In this episode I discuss how to get blurbs, recording an audiobook, choosing indie vs...

Blurbs and Beginning Outreach from 2018-05-15T20:47

The manuscript is done and off to the copy editor, so now it's time to start getting blurbs and starting outreach.

Planning My Book Launch from 2018-04-12T09:00

With my next book, Running Down a Dream, being published on July 11th, I'm now in book launch mode! This week I talk about the origins of the book, my overall plan to launch this book, and my em...

Self-publish the Right Way with Michael Bungay Stanier - Part 2 from 2018-03-31T10:00

In Part 2 Michael Bungay Stanier continues sharing the do's and don't's of a self-publishing book launch.

Check out The Coa...