Hard Goals by Mark Murphy - a podcast by Jeff Brandwein and Joe Arko

Shownotes: www.booksaregreat.com/Hard-goals

What is this book about?

Mark and his team studied 5,000 workers from all different type of industries to understand what makes people and businesses extraordinary. He also shares stories from people like Steve Jobs, Jeff Bezos, and many of our past presidents to discover what made them achieve things most dream of doing. What he learned was that they didn’t set easy or “SMART” goals, they set HARD goals. In his book, Mark walks us through what HARD goals are and how we can achieve them. 

How is the argument laid out?

The research studies conducted laid out with each chapter breaking down the specifics of how and what HARD goals can do for you

Key Ideas and terms:

HARD goals stands for Heartfelt, Animated, Required, and Difficult