040 | The Brand Is The Business, With Rob Meyerson - a podcast by Manuj Aggarwal

from 2019-06-21T14:00

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Rob Meyerson and Manuj Aggarwal discuss branding and business in this new episode of Bootstrapping your dreams show.

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In this episode, we will learn about:

  • How branding and business identity are interrelated 
  • The importance of branding
  • How to create a brand name
  • Common mistakes entrepreneurs make when it comes to branding
  • The importance of having an impactful brand
  • How the brand can leave an everlasting impression on peoples' minds
  • How to link the brand with a purpose
  • A flexible framework for brand creation


About Rob Meyerson
Rob Meyerson has about 15 years of experience in brand consulting, including senior brand strategy and verbal identity roles and major global consultancies like Interbrand, Siegel+Gale, and FutureBrand. Was the Global Head of Naming and Brand Architecture at HP when it split into HP and Hewlett Packard Enterprise (HPE). He has experience working in the US, China, and Singapore, with client experience all over the world.

  • Education: Rob Meyerson holds a Bachelor in Psychology and Cognitive Science from Indiana University and a Masters in Linguistics from the University of California at Berkeley.
  • Experience: He has about 15 years of experience in brand consulting. Was the global head of naming and brand architecture at HP. Also worked for Interbrand, Futurebrand, and Labbrand.
  • Accomplishments: Some brand names he has developed are: Vyond, Alongside, Corelight, Octave, Phosphor, Rivit TV, Lineate, as well as, multiple projects for HP and HPE as HP Pavilion Wave and HP Multi Jet Fusion.
  • Fun Facts: he lives in Pacifica; has two young kids; likes to play guitar; loves to read hardboiled detective fiction, and; has written award-winning 55-word stories.
  • Obstacles Overcame: Switched careers a few times, unsure of exactly what he wanted to do; started "from the bottom" in brand consulting. In the first two jobs, he was proofreading, formatting PowerPoint slides, etc. He decided he wanted to do professional naming so emailed a bunch of agencies asking if he could help them out, sometimes for free, and eventually earned the right to call himself a professional namer. He moved to China without speaking the language well out of a desire to live overseas and experience other culture. He became head of Brand strategy at a local agency (Labbrand) and then moved to Singapore to head up strategy for all of Southeast Asia (FutureBrand).


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